The Rs 1,600 crore FMCG major Britannia is making every effort to stave off the stiff competition from strong regional players in the biscuits market. The company is tightening its operational effectives, creating a focus and bringing in improved efficiency into its operations.
Organisers of the 2006 International Advertising Festival, France - Cannes Lions 2006 - have announced the jury for the Titanium Lions Awards, into its fourth year now. The jury is headed by the first winner of the Titanium Lion, David Lubars, Chairman and Chief Creative Officer, BBDO North America.
Chennai-based market research firm Kaybase has embarked on a study of the lifestyle of IT and ITeS professionals across Indian cities, beginning with Thiruvananthapuram. The study encompasses media habits, purchase plans, ownership and investments, among others.
Idea Cellular Ltd has won the prestigious ‘2006 GSM Association Awards’, becoming the only Indian GSM operator to have won this award. The GSM Association Awards are recognised as the Oscars of GSM mobile industry. Idea Cellular bagged the award for its unique ‘Bill Flash’ service.
Travelguru, India’s first online metasearch travel solutions company, has introduced a new feature for consumers to encourage travellers to book their travel with Travelguru. Branded as ‘travel cheap or travel free’, the offer guarantees a choice of the most attractive and lowest priced domestic airfares when travellers book with Travelguru.
A study by Centre For Advocacy and Research (CFAR) found that between 1995-2004 the number of homemakers had remained about the same - 139 amongst 511 women surveyed in 1995 and 126 homemakers out of 400 women in 2004. But advertising has completely rediscovered 'desperate housewives'.
LG Electronics has signed Abhishek Bachchan as brand ambassador for its home appliances. The alliance is part of LG’s strategy for 2006, wherein the company will be giving its home appliances division a brand new identity, youthful image and customer connect.
Sky Sports has won the rights to broadcast England’s tour of India starting with the first Test to be played in Nagpur from March 1. It is the first series in a four-year agreement, which includes England’s next series against India in 2009 as well as eight other international series, and Indian domestic cricket.
Close on the heels of bagging the One India Plan launch of BSNL, SSC&B Lintas have won the Magppie India account. Magppie is a premium lifestyle range of home accessories in steel. Confirming the win, Ashish Bhasin, President, SSC&B Lintas, said, “The category lends itself to path breaking advertising and we intend to do that.”
Lintas Media Group has taken its relation with media brand owners to the next level with the launch of Media Futures media brand solutions. The service was launched on February 24, and Lintas agency, Insight, President Raj Gupta has been assigned the additional charge of Media Futures as President.