Research shows how B2B sites can achieve success

Anew research study by the International Federation of the Periodical Press (FIPP) has unveiled key methods used by business-tobusiness (b2b) magazine publishers to create some of the world's most successful and profitable b2b websites.

Research shows how B2B sites can achieve success

Anew research study by the International Federation of the Periodical Press (FIPP) has unveiled key methods used by business-tobusiness (b2b) magazine publishers to create some of the world's most successful and profitable b2b websites. The Routes to Success for Business-to-Business Publishers' Websites study has found that around 66 per cent of websites surveyed are in profit, compared with only about 25 per cent in the same survey four years earlier. The proportion of sites making a loss has fallen from about 50 percent to less than 20 per cent. The objectives of the survey were: to examine good practice online among publishers of printed b2b magazines worldwide; to learn how success has been achieved; and to better understand how publishers are using the internet in conjunction with their magazines.

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