zero
Guest Column: Arpit Srivastava, Associate Director, Xiaomi India, decodes how awareness leads to consideration, consideration led to a click, and so on
Arpit Srivastava Jul 2, 2026 3:27 PM
The capital will primarily fund the launch of 100 new SKUs across the 18-36 months age category by Q4 FY26
e4m Staff Jun 23, 2026 1:24 PM
People familiar with the development say Pernod Ricard India has awarded ZeroFifty Mediaworks a three-year creative mandate following a competitive multi-agency pitch process
Imran Fazal Jun 11, 2026 1:28 PM
Shveta Singh, Founder of Iridescent Lens and independent marketing consultant, explores how founder narratives are creating new pathways to credibility and reshaping the way brands build trust
Shveta Singh Jun 5, 2026 9:05 AM
The company in a statement said regulatory uncertainty forced it to shut down the initiative
e4m Staff Apr 22, 2026 4:28 PM
Industry observers say brands now need to interpret context, memory, and preference, start building for agents, while doing the balancing act between automation and intentional brand building
Anuja Jain Apr 13, 2026 9:01 AM
The trend was sparked by a viral clip from influencer Amulya Rattan, which drew backlash as many argued that public spaces are meant for everyone, not private filming
Vaishnavi Deshpande Jan 27, 2026 6:30 PM
This alliance brings together Oneindia's digital reach and the state’s agenda for a future of zero-waste living
NATIVE CONTENT Nov 13, 2025 2:24 PM
The brand’s campaign with Tiger Shroff talks of delivering “uncompromised taste experience in just 10 minutes”
e4m Staff Apr 29, 2025 12:14 PM
The campaign, anchored in the tagline 'Life Interrupted, Taste Uninterrupted', comes to life through two engaging films starring the actor
e4m Staff Apr 28, 2025 12:11 PM
As per media reports, Streambox is set to launch a subscription-based CTV service
e4m Desk Oct 25, 2024 10:18 AM
Since zero-click search means that the overall universe of clicks reduces, consequently Cost Per Click and Customer Acquisition Cost will go up in the coming days, believe experts
Sohini Ganguly Jul 11, 2024 8:32 AM
Grover has teamed up with partner Aseem Ghavri to launch the app, which offers financing options up to Rs 5 lakh for medical expenses
e4m Desk Apr 16, 2024 11:49 AM
Over 500 hoardings have been put up in key locations in several key markets for the brand
exchange4media Staff May 27, 2022 8:40 AM
The ‘#BestCokeEver’ campaign shows Sanon enjoying the new variant and urging people to try it
exchange4media Staff Mar 5, 2022 2:00 PM
As part of the campaign, condom packets with short-term needs written across them were distributed all over Bangalore
exchange4media Staff Feb 21, 2022 11:56 AM
Spanning a career of over 38 years, Bhatia has penned down the highs and lows of his professional career
exchange4media Staff Dec 6, 2021 3:15 PM
Conceptualised by Zero Gravity Communications, the ad depicts the emotions behind choosing a property
exchange4media Staff Aug 16, 2021 2:26 PM
The agency will be responsible for managing both social media and digital communications mandates
exchange4media Staff Jul 23, 2021 2:50 PM
The companies onboarded are Milacron India Pvt Ltd, Saffron Lifestyle Traders Pvt. Ltd. and Gujarat Terce Laboratories Limited
exchange4media Staff May 18, 2021 4:16 PM
WPP is the first in its industry to include media in its net zero commitment
exchange4media Staff Apr 22, 2021 2:34 PM
The agency will handle communication for print and digital media
exchange4media Staff Jan 11, 2021 2:52 PM
The agency has now tapped sectors such as health and wellness, e-commerce and education
exchange4media Staff Nov 30, 2020 2:54 PM
The agency will be focusing on providing a new look to the brand’s social media presence
exchange4media Staff Oct 28, 2020 11:06 AM
The consultancy will handle creative and content duties in social media marketing, SEO and Digital PR
exchange4media Staff Oct 20, 2020 12:52 PM
The Ahmedabad-based consultancy has secured the mandate of Roastea, Clear Water, Jivraj 9, NEI from the CK Birla Group and Ashwika Warehousing
exchange4media Staff Jun 11, 2020 11:52 AM
The campaign invites Kerala OOH players to submit COVID-19-themed creatives, of which the six best ones will be awarded a cash prize
exchange4media Staff May 21, 2020 5:09 PM
The shows by the joint venture between Tell Me Your Story and Zero Hour Entertainment will be available on podcast streaming apps like Apple Podcasts, Spotify, JioSaavn & Gaana
exchange4media Staff Jan 25, 2020 12:06 PM