The TVC garnered 20x growth in terms of direct and organic sessions for Aakash Digital

exchange4media Staff Nov 5, 2020 3:53 PM

The nutrition brand has raised an undisclosed amount in its pre-series A Funding round led by the cricketer

exchange4media Staff Nov 3, 2020 3:23 PM

The brand has closed its Pre-Series A funding round with the cricketer

exchange4media Staff Oct 30, 2020 12:15 PM

The anthem has been added on Instagram Reels and the brand has also partnered with Roposo to further engage with the audiences

exchange4media Staff Sep 30, 2020 2:56 PM

The digital film for #DumHaiTohYahanKhel campaign has been conceptualised by Edelman India

exchange4media Staff Jul 4, 2020 9:13 AM

In its first volume, Free Hit will give us an insight into the lives of Sourav Ganguly, Kapil Dev, and Yuvraj Singh

exchange4media Staff Jul 1, 2020 9:46 AM

In its first volume, Free Hit will give us an insight into the lives of Sourav Ganguly, Kapil Dev, and Yuvraj Singh

exchange4media Staff Jul 1, 2020 8:17 AM

The campaign is aimed at driving engagement and recall with consumers by highlighting the ease of use and the scale of the program

exchange4media Staff Sep 23, 2019 2:07 PM

As part of the larger campaign for Lay’s Wavez, the brand has also released a TVC

exchange4media Staff Jul 8, 2019 5:23 PM

The 13-episode mockumentary chronicles the 9-to-5 lives of the employees at Wilkins Chawla as they navigate through their mundane routine that invariably gives rise to comical situations

exchange4media Staff Jul 1, 2019 10:43 AM

After Yuvraj Singh announced his retirement from international cricket, experts believe this wouldn't have much impact on his endorsements

Anjali Thakur Jun 12, 2019 9:04 AM

Yuvraj Singh, Shreyas Iyer, Hardik Pandya, and Shikhar Dhawan show their support for the user-generated World Cup song made popular on the short video platform

exchange4media Staff Jun 6, 2019 4:42 PM

The digital and outdoor campaign aims to drive footfalls to over 300 restaurants across 12 cities in India during the 2019 Cricket World Cup

exchange4media Staff Jun 4, 2019 3:23 PM

Joann Chatfield and Sheshagiri Malliah of MoneyGram share insights on their ‘wishing campaign’ created for the ICC Cricket World Cup 2019

Noel Dsouza May 6, 2019 8:55 AM

Industry experts say the Cadbury Fuse ad makes good use of Yuvraj Singh and Rishabh Pant but may fail in brand recall

Noel Dsouza Apr 24, 2019 8:42 AM

Both the advertisement fall right in the middle of the popular IPL season providing cricket fans the necessary excitement

exchange4media Staff Apr 18, 2019 6:10 PM

Fans have taken to Twitter to celebrate Chennai's impressive start to the season, making it the most talked about team in the first week of the IPL

exchange4media Staff Apr 4, 2019 6:36 PM

Jaydev Unadkat and Varun Chakravarthy attracted highest bid of Rs 8.4 crore

exchange4media Staff Dec 19, 2018 8:56 AM

Channel to broadcast player auction in 4 languages; Gautam Gambhir to debut as expert

exchange4media Staff Dec 18, 2018 11:04 AM

The cricketer, fondly known as Yuvi, turned 37 on Wednesday

exchange4media Staff Dec 12, 2018 2:34 PM