win
The final whistle sparked a wave of creative social media posts, from emotional storytelling and nostalgic callbacks to playful illustrations and clever brand integrations
From Messi's redemption arc to Egypt's tournament exit, brands found plenty to work with on social media
Aryendra Khan Jul 8, 2026 2:03 PM
Dr Annurag Batra decodes the question of whether the industry is ready for an entirely new way of measuring audiences
Dr Annurag Batra Jul 8, 2026 11:30 AM
Despite stepping away from international cricket, Dhoni continues to remain a favourite with brands because of his connect with fans
The names include Sonal Chhajerh, National Creative Director at Leo Mumbai; Ashwini Deshpande, Co-founder, Director at Elephant Design; and Ashish Khazanchi, Managing Partner at Enormous Brands
Industry executives said today's IBDF meeting is expected to focus on preparing a common industry position before engaging with the ministry
Imran Fazal Jul 6, 2026 11:47 AM
Officials are expected to question Meta on the mechanisms it uses to monitor and block such material and the steps being taken to strengthen content moderation systems
This is the fourth edition of the event; a jury met on March 14 to select the winners
e4m Staff Jul 3, 2026 10:52 AM
Edwin Charles Albert served as Head of Content - Product, Marketing and Partnerships at Airtel Digital
e4m Staff Jun 30, 2026 7:49 PM
In 2025, India was among the standout performers, securing 32 Lions, including one Grand Prix and nine Golds. This year, the tally shrank dramatically
Among the final day winners at Cannes Lions were Rethink (Independent Network of the Year), LePub, Milan, Italy (Agency of the Year) and Heineken (Creative Brand of the Year)
e4m Staff Jun 27, 2026 8:44 AM
Guest Column: Adman Prabhakar Mundkur examines India’s Cannes Lions 2026 performance and asks whether fewer entries or weaker work led to the subdued showing
Prabhakar Mundkur Jun 26, 2026 2:58 PM
Olaplex CEO Amanda Baldwin explains why AI will amplify trust, brand distinctiveness and human creativity, making curiosity the defining skill for marketers in an AI-first era.
Brij Pahwa Jun 26, 2026 1:26 PM
With 24 shortlisted entries yielding five Lions so far, India looks forward to adding to its medal tally through Film and Sustainable Development Goals as the final awards are announced tonight
Team Impact Jun 26, 2026 12:56 PM
According to COMvergence Final 2025 Global & Regional Billings Rankings, the combined entity reported $75.6 bn at the end of 2025, ahead of WPP by $11.8 billion and Publicis Groupe by $13.2 billion
e4m Staff Jun 26, 2026 9:49 AM
Greece wins first-ever Grand Prix, in the Creative Business Transformation Lions, and Canada takes home second Grand Prix of the week in Innovation
e4m Staff Jun 26, 2026 7:59 AM
At Cannes Lions 2026, SAS CMO Jennifer Chase says AI's biggest impact will come from better decisions, not just content creation
Brij Pahwa Jun 25, 2026 2:30 PM
Cannes Lions 2026 Day 3 saw winners announced across Direct, Media, PR, Social and Creator, and Creative Data Lions, with no Indian campaign securing a win
Aryendra Khan Jun 25, 2026 8:51 AM
Anupriya Acharya, CEO, Publicis Groupe South Asia, shares her experience as the Jury President for Creative Data Lions, her take on the use of AI and data, and much more
Simran Sabherwal Jun 25, 2026 8:35 AM
Peru wins Creative Data Lions Grand Prix and Puerto Rico takes home second Grand Prix of the week in the Direct Lions
e4m Staff Jun 25, 2026 8:30 AM
TBWA\Lintas Mumbai’s ‘Don’t Look Up’ for Steadfast, which won a Bronze Lion in Film Craft (Script), is built on a familiar behaviour seen across India’s cash-driven economy
Aryendra Khan Jun 24, 2026 8:54 AM
People's Padma Winners seeks to document the journeys of individuals whose contributions have often remained outside the public spotlight
e4m Staff Jun 24, 2026 8:11 AM
‘Original Forever’, for adidas, by Johannes Leonardo, New York / adidas, London, wins two Grands Prix in Entertainment Lions and Entertainment Lions for Music
e4m Staff Jun 24, 2026 7:48 AM
Leo India, Ogilvy, The Refinery, Brand David Communications, and Humour Me delivered India's first metals of the 73rd edition, while Josy Paul and Sonal Chhajerh took the stage at The Terrace
Aryendra Khan Jun 23, 2026 8:51 AM
The most encouraging signal for India lies not in the medals already won, but in the shortlists that remain in contention
AB InBev, the Cannes Lions Creative Marketer of the Year 2026, is awarded the inaugural Creative Brand Lion Grand Prix
e4m Staff Jun 23, 2026 7:58 AM
MOMS Outdoor is the specialised Out-Of-Home (OOH) advertising division of Madison World
e4m Staff Jun 19, 2026 11:51 AM
Talwar was also the Chief Content Officer with MX Player for nearly 7 years
e4m Staff Jun 18, 2026 5:24 PM
Prior to this, Vanitha Selva was with Carat Malaysia for over 17 years
According to reports, incumbent agency Mother did not repitch for the account after holding it for 16 years
e4m Staff Jun 15, 2026 10:01 AM
At the e4m CTV Conference 2026 in Mumbai, Ashwin Padmanabhan, COO, WPP Media, delved into the evolution of connected television, how we need to approach CTV differently and more
e4m Staff Jun 12, 2026 9:41 AM
Football fans can experience the tournament across cinemas, pubs, restaurants, clubs, hotels, airports, educational institutions and other venues
e4m Staff Jun 11, 2026 5:53 PM
The IT minister has signalled a fresh legal framework for artificial intelligence while balancing innovation, safety and economic growth
e4m Staff Jun 10, 2026 1:12 PM
At the fourth edition of the conference, Ashwin Padmanabhan, COO, WPP Media, will share insights on the topic, 'The Budget Is Ready. But Where Do You Bet? A Leader's Unfiltered Take on CTV'
e4m Desk Jun 10, 2026 12:44 PM
According to a new report by Rediffusion Consumer Lab, Sooryavanshi's story is about more than statistics and his journey is a case study in how modern prodigies are created
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, decodes RCB’s emotional bonding fans
Ganapathy Viswanathan Jun 2, 2026 12:40 PM
RCB's IPL 2026 triumph extended beyond cricket, sparking a wave of moment marketing as brands tapped into the celebratory buzz online
Shalinee Mishra Jun 1, 2026 8:14 AM
Arun Samuel, Chairman and Managing Director of the Wings Group of Companies, leads a diversified business conglomerate with a presence across multiple sectors and international markets
e4m Staff May 30, 2026 3:56 PM
Bashir Badr, the celebrated Urdu poet known for his ghazals, passed away on 28 May 2026
e4m Staff May 28, 2026 3:42 PM
Moorthy’s additional responsibilities include media buying, influencer marketing, brand building, and oversight linked to Lightbox, the company’s in-house creative agency
Imran Fazal May 26, 2026 9:14 AM
At Goafest 2026, WPP Media’s Navin Khemka reflects on an Abby Awards sweep across clients and offices, saying every client he works with should be on stage
e4m Staff May 21, 2026 1:41 PM
Winnie brings over 24 years of media and marketing leadership, with deep expertise in strategy, operations & capability development
e4m Desk May 12, 2026 11:41 AM
As audiences move seamlessly across OTT, short video, connected TV, gaming, podcasts and commerce platforms, brands can no longer rely solely on traditional high-reach TV slots
Sunidhi Vijay May 11, 2026 9:45 AM
AB InBev is the first company in Cannes Lions’ history to be honoured with the award for a third time