wave
Before joining Third Wave Coffee, Dutta was Chief Technology Officer at Theobroma Foods
The discussions come at a time when the government is increasingly positioning the creative economy
e4m Staff Aug 26, 2026 9:44 AM
Payments to artists and professionals rose from Rs 28.43 crore to Rs 43.57 crore
Imran Fazal Aug 12, 2026 9:17 AM
Wavemaker will lead the brand's end-to-end media strategy, planning and investment across digital and offline channels
MoS L. Murugan says IICT is driving global partnerships to strengthen India's AVGC-XR ecosystem
e4m Staff Jul 29, 2026 4:40 PM
The agency bagged 45 metals across multiple categories, including 15 gold, 21 silver and 9 bronze
e4m Desk Jul 24, 2026 10:05 PM
Among the other key winners are Mindshare India, Mondelez (Cadbury) and Amazon Ads
The challenge is part of the government’s push to discover and nurture grassroots creators while encouraging hyperlocal storytelling
e4m Staff Jul 22, 2026 8:34 AM
Information and Broadcasting Secretary Chanchal Kumar presented the Ministry's initial plans for WAVES 2027 and briefed the Chief Minister on key initiatives currently under preparation
e4m Staff Jul 20, 2026 8:40 PM
The impleaded entities include several of India's leading television networks, such as Zee Media, TV Today Network, ABP Network, Republic Media, Network18, Bennett Coleman & Co among others
Imran Fazal Jul 14, 2026 5:43 PM
The public broadcaster's recently updated content sourcing framework for WAVES introduces a streaming-minutes-based monetisation model and tightening of verification and compliance requirements
Imran Fazal Jun 30, 2026 8:39 AM
Pernod Ricard India's marketing spends stood at nearly Rs 864 crore in FY25
Imran Fazal Jun 8, 2026 1:37 PM
The matter stems from a petition filed by AIDCF, which has challenged Prasar Bharati’s move to onboard linear satellite television channels on its OTT platform WAVES
Imran Fazal May 29, 2026 2:39 PM
The framework effectively shifts a significant part of user acquisition responsibility onto creators and production houses rather than relying solely on platform-led promotion
e4m Staff May 27, 2026 8:59 AM
The agency bagged 33 metals in total including 8 gold metals, 14 silver and 11 bronze metals across categories
While WPP Media was named ‘Network of the Year’, Wavemaker won ‘Agency of the Year’ title & IKEA bagged ‘Brand of the Year’ honour
For cable and DTH operators, migration of price-sensitive households to Free Dish reduces the pool of paying subscribers, directly impacting revenues, share stakeholders
Aditi Gupta May 14, 2026 8:52 AM
IBDF’s arguments based on TRAI’s 2017 Tariff and Interconnection framework, in which the regulator had expressly declined to classify OTT platforms as ‘distribution platform operators’
e4m Staff May 13, 2026 12:31 PM
Prasar Bharati said operation of the platform does not involve uplinking, downlinking or retransmission of satellite signals, nor participation in the regulated signal distribution chain
e4m Staff May 12, 2026 9:32 AM
As per the policy, Streaming Minutes refer to the actual duration of content viewed by users. This excludes buffering time, auto-play, idle playback, background play, or any system-generated activity
The pubcaster has introduced revenue sharing, sponsored and gratis models to boost monetisation opportunities across 50 clusters nationwide
Imran Fazal Apr 15, 2026 8:52 AM
The account is currently with Wavemaker—part of advertising conglomerate WPP
Imran Fazal Apr 7, 2026 1:59 PM
As per industry estimates, India's mid-tier influencers bag ₹2-3 cr a year in brand deals & subscriptions, a stark contrast to WAVES OTT’s FY25 earnings - as revealed in the pubcaster’s Annual Report
Imran Fazal Apr 3, 2026 8:07 AM
AIDCF has also cautioned broadcasters against potential non-compliance, stating that participation in the WAVES platform could put them at risk of breaching the conditions of downlinking permissions
Imran Fazal Mar 25, 2026 12:05 PM
As part of the AI push, MIB announced initiative to train 15,000 individuals from media and entertainment sector in collaboration with Google and YouTube
e4m Staff Mar 23, 2026 5:26 PM
AIDCF has submitted that onboarding linear channels on an OTT platform would effectively require broadcasters to supply signal decoders to an entity not permitted under the guidelines
e4m Staff Mar 19, 2026 4:15 PM
The information was shared by Minister of State for Information and Broadcasting Dr. L. Murugan in a written reply in the Lok Sabha
e4m Staff Mar 18, 2026 5:51 PM
Prior to joining Zydus Wellness, Anand spent seven years at Wavemaker
e4m Staff Mar 17, 2026 2:33 PM
Prior to this, Raghuvendra Singh Parihar was with Wavemaker as Business Director
e4m Staff Mar 11, 2026 11:07 AM
The agency bagged 5 golds, 9 silver metals and 3 bronze metals across categories, reflecting its impressive work across categories
A look at Ajay Gupte’s 25-year journey across markets and mandates, and how his leadership at Wavemaker and WPP Media helped redefine data-led media strategy in South Asia
e4m Staff Jan 28, 2026 6:29 PM
Gupte moves on from WPP Media, following successful leadership stints since 2011 across South East Asia and India
e4m Staff Jan 28, 2026 3:31 PM
India has transformed from being just a production base to a creative powerhouse capable of building globally relevant content
Shalinee Mishra Jan 26, 2026 8:39 AM
Wavemaker has reimagined TV brand integrations through storytelling, humour, and cultural relevance
e4m Staff Jan 25, 2026 9:56 AM
The account spans end-to-end media planning and buying across digital and traditional platforms; incumbent agency is Wavemaker
Tasmayee Laha Roy Jan 12, 2026 8:08 AM
WaveX, under the Ministry of Information & Broadcasting, will provide financial support, policy guidance, and national visibility for the programme
The information was submitted by the Minister of State for Information and Broadcasting Dr. L. Murugan in the Lok Sabha
e4m Staff Dec 18, 2025 9:25 AM
This collaboration will enable railway passengers across the country to access a curated selection of WAVES OTT content on the go
e4m Staff Dec 10, 2025 12:30 PM
The agency took home 2 gold metals, 8 silver metals and 5 bronze metals across categories
This partnership aims to make India’s vast public service digital content easily accessible on connected TVs
e4m Staff Oct 13, 2025 11:40 AM
WAVES has been designed to move beyond the limitations of linear broadcasting by supporting multiple audience strategies simultaneously, Gaurav Dwivedi told e4m
Aditi Gupta Oct 8, 2025 12:43 PM
