wave
The matter stems from a petition filed by AIDCF, which has challenged Prasar Bharati’s move to onboard linear satellite television channels on its OTT platform WAVES
Imran Fazal May 29, 2026 2:39 PM
The framework effectively shifts a significant part of user acquisition responsibility onto creators and production houses rather than relying solely on platform-led promotion
e4m Staff May 27, 2026 8:59 AM
The agency bagged 33 metals in total including 8 gold metals, 14 silver and 11 bronze metals across categories
While WPP Media was named ‘Network of the Year’, Wavemaker won ‘Agency of the Year’ title & IKEA bagged ‘Brand of the Year’ honour
For cable and DTH operators, migration of price-sensitive households to Free Dish reduces the pool of paying subscribers, directly impacting revenues, share stakeholders
Aditi Gupta May 14, 2026 8:52 AM
IBDF’s arguments based on TRAI’s 2017 Tariff and Interconnection framework, in which the regulator had expressly declined to classify OTT platforms as ‘distribution platform operators’
e4m Staff May 13, 2026 12:31 PM
Prasar Bharati said operation of the platform does not involve uplinking, downlinking or retransmission of satellite signals, nor participation in the regulated signal distribution chain
e4m Staff May 12, 2026 9:32 AM
As per the policy, Streaming Minutes refer to the actual duration of content viewed by users. This excludes buffering time, auto-play, idle playback, background play, or any system-generated activity
The pubcaster has introduced revenue sharing, sponsored and gratis models to boost monetisation opportunities across 50 clusters nationwide
Imran Fazal Apr 15, 2026 8:52 AM
The account is currently with Wavemaker—part of advertising conglomerate WPP
Imran Fazal Apr 7, 2026 1:59 PM
As per industry estimates, India's mid-tier influencers bag ₹2-3 cr a year in brand deals & subscriptions, a stark contrast to WAVES OTT’s FY25 earnings - as revealed in the pubcaster’s Annual Report
Imran Fazal Apr 3, 2026 8:07 AM
AIDCF has also cautioned broadcasters against potential non-compliance, stating that participation in the WAVES platform could put them at risk of breaching the conditions of downlinking permissions
Imran Fazal Mar 25, 2026 12:05 PM
As part of the AI push, MIB announced initiative to train 15,000 individuals from media and entertainment sector in collaboration with Google and YouTube
e4m Staff Mar 23, 2026 5:26 PM
AIDCF has submitted that onboarding linear channels on an OTT platform would effectively require broadcasters to supply signal decoders to an entity not permitted under the guidelines
e4m Staff Mar 19, 2026 4:15 PM
The information was shared by Minister of State for Information and Broadcasting Dr. L. Murugan in a written reply in the Lok Sabha
e4m Staff Mar 18, 2026 5:51 PM
Prior to joining Zydus Wellness, Anand spent seven years at Wavemaker
e4m Staff Mar 17, 2026 2:33 PM
Prior to this, Raghuvendra Singh Parihar was with Wavemaker as Business Director
e4m Staff Mar 11, 2026 11:07 AM
The agency bagged 5 golds, 9 silver metals and 3 bronze metals across categories, reflecting its impressive work across categories
A look at Ajay Gupte’s 25-year journey across markets and mandates, and how his leadership at Wavemaker and WPP Media helped redefine data-led media strategy in South Asia
e4m Staff Jan 28, 2026 6:29 PM
Gupte moves on from WPP Media, following successful leadership stints since 2011 across South East Asia and India
e4m Staff Jan 28, 2026 3:31 PM
India has transformed from being just a production base to a creative powerhouse capable of building globally relevant content
Shalinee Mishra Jan 26, 2026 8:39 AM
Wavemaker has reimagined TV brand integrations through storytelling, humour, and cultural relevance
e4m Staff Jan 25, 2026 9:56 AM
The account spans end-to-end media planning and buying across digital and traditional platforms; incumbent agency is Wavemaker
Tasmayee Laha Roy Jan 12, 2026 8:08 AM
WaveX, under the Ministry of Information & Broadcasting, will provide financial support, policy guidance, and national visibility for the programme
The information was submitted by the Minister of State for Information and Broadcasting Dr. L. Murugan in the Lok Sabha
e4m Staff Dec 18, 2025 9:25 AM
This collaboration will enable railway passengers across the country to access a curated selection of WAVES OTT content on the go
e4m Staff Dec 10, 2025 12:30 PM
The agency took home 2 gold metals, 8 silver metals and 5 bronze metals across categories
This partnership aims to make India’s vast public service digital content easily accessible on connected TVs
e4m Staff Oct 13, 2025 11:40 AM
WAVES has been designed to move beyond the limitations of linear broadcasting by supporting multiple audience strategies simultaneously, Gaurav Dwivedi told e4m
Aditi Gupta Oct 8, 2025 12:43 PM
BTS, BLACKPINK, and K-dramas may spark the craze, but it’s Korean flavours and beauty rituals that are redefining how young India eats, shops, and aspires
Anushka Roy Choudhary Sep 29, 2025 12:51 PM
India’s public broadcaster has floated an RFP to onboard a Project Management Unit to enable stronger ad revenues, global partnerships and multi-language content expansion
e4m Staff Sep 10, 2025 8:50 AM
Market analysts say GenZ consumers are now co-creators of culture; brands are catering to their values and aspirations, and this reflects in the media mix
Sunidhi Vijay Aug 18, 2025 8:23 AM
The initiative was launched by Gaurav Dwivedi, CEO, Prasar Bharati, during Magzimise 2025
Amid revenue growth and leadership changes, the beauty leader seeks fresh agency ideas to fuel ambitious Indian expansion
Tasmayee Laha Roy Aug 8, 2025 8:01 AM
He was earlier the Business Director, a position he held since February 2023
In a country where Bollywood once ruled, Indian creators are now building a parallel K-culture universe, one that speaks Korean but still feels proudly desi
Soumya Gawri Jul 24, 2025 1:32 PM
The agency won 11 gold metals, 11 silver and 11 bronze metals across categories for its impressive work, creativity and innovation
Jaju invites India’s leading AI startups to participate in Kalaa Setu and Bhasha Setu challenges on WaveX Startup Accelerator Platform
e4m Staff Jul 17, 2025 6:06 PM
The platform will showcase yesteryear hits like Byomkesh Bakshi, Circus, Hum Log, and Buniyaad
e4m Staff Jul 16, 2025 9:26 AM
Some of the shows to be featured are yesteryear hits like 'Chanakya', Mukesh Khanna's 'Chunni', Pallavi Joshi and R. Madhavan's 'Aarohan' and Shah Rukh Khan's debut serial 'Fauji'
e4m Staff Jul 9, 2025 11:29 AM
Prior to this, Maitri Dedhia was with Starcom as Assistant Manager - Digital Planning
Rath Yatra's cost-effectiveness in reaching rural, small-town audiences has drawn brands across categories - FMCG, digital payments, insurance, beverage - with purposeful participation, note experts
Sunidhi Vijay Jun 16, 2025 9:08 AM