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According to an advisory issued by the CBC on June 24, the current empanelment will remain valid till December 31, 2026
e4m Staff Jun 26, 2026 1:13 PM
Football fans can experience the tournament across cinemas, pubs, restaurants, clubs, hotels, airports, educational institutions and other venues
e4m Staff Jun 11, 2026 5:53 PM
According to the company's 2025 Annual Review, Nestlé has raised advertising and marketing expenditure by nearly 9% of sales
e4m Staff Jun 8, 2026 12:20 PM
Appeal for brands is straightforward. Unlike human creators, AI influencers do not require travel schedules, photoshoots, availability conflicts or reputation management for personal controversies
Shalinee Mishra Jun 3, 2026 9:15 AM
Singh said the initiative aimed at giving a new dimension to knowledge traditions, research traditions, and literary writing is both meaningful and commendable
e4m Staff May 29, 2026 4:51 PM
Apart from advertising, Dhondy has remained closely associated with sports, photography, writing and culture
e4m Staff May 24, 2026 11:55 AM
2026 BO is showing that a steady, year-round slate of Hindi, regional and Hollywood releases can sustain audience footfalls without relying on festive periods or a single blockbuster
Shalinee Mishra May 19, 2026 9:13 AM
MB Raghunath retires as CEO upon reaching 60, after over three decades of service, and transitions to the role of Designated Director – Strategy and Projects
e4m Staff May 6, 2026 12:50 PM
A report by The Guardian claims WPP played a central role in executing billion-dollar US ad campaigns for major oil firms following the Paris Agreement
Devraj Sanyal, Chairman & CEO, India & South Asia, SVP Strategy, AMEA at Universal Music Group, paid a heartfelt tribute to legendary singer Asha Bhosle
e4m Staff Apr 13, 2026 8:52 PM
The company stated that these changes will strengthen corporate governance and enhance transparency in its operations
e4m Staff Mar 25, 2026 2:35 PM
The campaign is being prominently displayed on digital screens at prominent railway stations, including the Delhi-Katra Vande Bharat Express
e4m Staff Mar 22, 2026 6:00 PM
Singh will manage the firm’s engagement with government bodies and PSUs, while driving revenue growth through government’s various ICE programs
e4m Staff Mar 11, 2026 10:54 AM
EVready is an eco-friendly initiative by News First across television and digital platforms
e4m Staff Feb 18, 2026 2:22 PM
The Grammy-winning artist, dressed in traditional attire, participated in chanting with devotees at the Isha Yoga Centre, attracting widespread online attention
e4m Staff Feb 17, 2026 4:37 PM
In today’s In the Spotlight feature, we highlight the journey of Yuvraj Mehta, Founder and CEO of StrateRise Consulting, as a visionary communicator and thought leader
Ritika Upmanyu Feb 5, 2026 1:48 PM
The all-cash transaction is expected to enhance PVR INOX’s profit, free cash flow, and return ratios, the company said
e4m Staff Jan 27, 2026 7:51 AM
The Film and Television Producers’ Guild of India has complained that PVR INOX has been charging a virtual digital fee although transition from analogue to digital projection was completed years ago
Our pick of ads that caught our eye for blending traditional rituals with modern ways of celebrating
e4m Staff Sep 27, 2025 8:56 AM
The limited-edition collection includes six striking cups that transform when filled with a chilled Coca-Cola or other cold beverages
e4m Staff Sep 23, 2025 4:08 PM
With Dhanteras and Diwali around the corner, luxury purchases are surging—and in smaller cities, influencers now drive trust more than reviews, shaping choices from gold to gadgets
Shalinee Mishra Sep 15, 2025 9:13 AM
Nestlé’s newly appointed CEO Philipp Navratil, has been with the company for over two decades, building a career across continents and business units before stepping into the top role in 2025
e4m Staff Sep 2, 2025 10:36 AM
The appointment follows CEO Laurent Freixe’s dismissal and an investigation into his undisclosed romantic relationship with a direct subordinate
PVR INOX has recorded a 12% year-on-year increase in patrons, with 34 million visitors in the quarter
‘The film has had a very successful re-release internationally, so we were eager to offer fans in India the same cinematic experience,’ shares Niharika Bijli, Lead Strategist, PVR INOX
e4m Staff Jul 16, 2025 4:40 PM
The agency has already worked with PVR INOX Pictures on previous digital campaigns
Rath Yatra's cost-effectiveness in reaching rural, small-town audiences has drawn brands across categories - FMCG, digital payments, insurance, beverage - with purposeful participation, note experts
Sunidhi Vijay Jun 16, 2025 9:08 AM
Dhondy, Founder and Managing Director of Creatigies, is a communication entrepreneur, a sports aficionado, and a business maverick known for bold ideas and their flawless execution
e4m Staff May 24, 2025 9:00 AM
India’s premier airline seems to have run into trouble, with customer complaints piling up over deteriorating service. With Vir Das being the latest on the list
Jennifer Thomas Apr 15, 2025 6:43 PM
Yuvraj Singh will champion the brand’s ‘Asli Hero ki Asli Taaqat’ Campaign
e4m Staff Mar 20, 2025 2:54 PM
Before joining VRL Media, Sanjeev Kulkarni was with the Times of India Group for 8 years
e4m Staff Mar 13, 2025 10:09 AM
With increasing competition from instant delivery services such as Zepto Café and Blinkit Bistro, the question arises—can the café experience be replicated at home?
Soumya Gawri Mar 11, 2025 12:32 PM
According to the platform, the 15-hour live stream of Mahashivratri: The Divine Night clocked 22 crore minutes of watch time
e4m Staff Mar 4, 2025 12:38 PM
Guest Column: Advertising guru Navroze Dhondy reminisces about Indian theatre legend and ad filmmaker Alyque Padamsee, sharing fascinating anecdotes from their interactions
Navroze Dhondy Mar 1, 2025 11:23 AM
While a section of moviegoers say they are losing leisure time to excessive promotional content, industry studies say viewers also acknowledge the influence of cinema ads on purchase decisions
Jagruti Verma Feb 28, 2025 8:44 AM
The partnership will begin with the high-octane India vs. Pakistan match on February 23, 2025
e4m Staff Feb 21, 2025 6:07 PM
Renaud Palliere, CEO of The Luxury Collection & Innovation, PVR INOX, shares that there is a strong demand for the premium basket, giving movie buffs more control over their entertainment experience
Jagruti Verma Feb 21, 2025 8:33 AM
Reacting to the complaint, PVR said they have not engaged in any unfair trade practices and have always adhered to legal and regulatory requirements
e4m Desk Feb 19, 2025 12:43 PM
Guest Column: Rajesh Radhakrishnan, Co-Founder & Chief Marketing Officer, Vritti Mindwave Media, shares the key trends defining Kumbh Mela 2025
Rajesh Radhakrishnan Jan 29, 2025 9:10 AM
'A notable milestone in our journey,' said Jeevan Pawar, Vice President of Vritti iMedia about the launch of the LED boards
Guest Column: Navroze D Dhondy, Founder & Managing Director – Creatigies Communications, shares his marketing predictions for the new year
Navroze D Dhondy Jan 3, 2025 10:42 AM
Prior to this, Saurabh Bhambri was with Paytm Ads as Associate Vice President
e4m Desk Dec 16, 2024 11:28 AM
Traptika Chauhan has previously held leadership roles at Disney+ Hotstar, Paytm Ads, GroupM, and Publicis
