PVR Inox Q2: Profit rises nearly 6x; Advertising revenue up 15%
Revenue has increased 12% year-on-year to Rs 1,843 crore
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Published: Oct 18, 2025 8:10 AM | 1 min read
PVR Inox Ltd has reported a sharp jump in quarterly profit, reflecting steady film content, improved footfalls, and a strong recovery in advertising revenue.
For the quarter ended September 2025, the company posted a net profit of ₹127 crore, up nearly sixfold from ₹22 crore a year earlier. Revenue rose 12% year-on-year to ₹1,843 crore, while EBITDA climbed 58% to ₹327 crore, with margins improving to 17.8% from 12.6% in the same quarter last year.
Advertising revenue surged 15% to ₹126 crore, marking its highest level since the pandemic, as brands extended campaign durations around major film releases.
Media reports quoted Ajay Bijli, Managing Director of PVR Inox, as saying: “There’s no question that the momentum is back. Cinema, like any other out-of-home leisure format, is here to stay. People can shop online but still go to malls, order food yet dine out, listen to music at home but still attend concerts — cinema fits the same category.”
“Hardly any major blockbusters came this quarter, but smaller films and sleeper hits did exceptionally well,” Bijli added. “People are fatigued from watching content at home — they want to come out.”
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