For advertisers, international franchises provide an immersive setting that amplifies brand messaging through theatrical excitement and buzz

Sunidhi Vijay Jun 29, 2026 8:56 AM

JioStar's average monthly active users on JioHotstar rose 48% year-on-year to 451 mn, while its television network reached 389 mn daily active viewers across entertainment and sports channels

e4m Staff Jun 19, 2026 3:34 PM

Cinema’s Q1 2026 revival is reshaping brand strategies, with advertisers moving beyond commercials to experiential, in-theatre and culturally driven marketing formats

Shalinee Mishra Jun 1, 2026 9:01 AM

2026 BO is showing that a steady, year-round slate of Hindi, regional and Hollywood releases can sustain audience footfalls without relying on festive periods or a single blockbuster

Shalinee Mishra May 19, 2026 9:13 AM

Today, the endorsement economy is no longer divided into ‘Bollywood for national’ and ‘South for regional’; it is being reshaped by cultural influence, fandom intensity, and cross-market appeal

Pooja Yadav Mar 23, 2026 9:28 AM

Beyond box office collections, ‘Dhurandhar: The Revenge’ is emerging as a case study in how projected footfalls are translating into measurable advertising value

Shalinee Mishra Mar 23, 2026 8:57 AM

The sector’s strong finish in 2025, with a Rs 13,500-crore box office, underpins the momentum, say industry players

Sunidhi Vijay Mar 16, 2026 9:02 AM

Executives in the theatrical sector say the slowdown in ad growth over the past two years has been closely linked to inconsistent film releases and box office numbers

Chehneet Kaur Mar 10, 2026 9:19 AM

From Dharna Durga to Apoorva Mukhija to Niharika NM, creators are now integral to a film’s success as they draw the social audience, note experts

Shalinee Mishra Oct 23, 2025 8:41 AM

Revenue has increased 12% year-on-year to Rs 1,843 crore

e4m Desk Oct 18, 2025 8:10 AM

July 2025 turned out to be blockbuster month for Indian cinemas, with four major releases collectively grossing over Rs 500 crore at the domestic box office

Chehneet Kaur Jul 30, 2025 8:48 AM

India could reach an all-time annual box-office record of about Rs 13,500 crore in 2025, projects Ormax Media

Kanchan Srivastava Jul 21, 2025 8:41 AM

The collection is driven by Raid 2 and Mission: Impossible – The Final Reckoning

e4m Staff Jun 17, 2025 3:03 PM

According to experts, even in the event of underperformance, the pre-release buzz and integrated campaigns ensure brands achieve significant mileage across platforms

Sunidhi Vijay Apr 3, 2025 9:17 AM

December releases like Pushpa 2, Baby John and Mufasa will add to the momentum and are expected to break 2023's Rs 12,226 crore record

e4m Staff Dec 18, 2024 9:25 AM

As per Ormax Media’s report for October 2024, at Rs 263 crore, Amaran emerged as the top-grossing film of the month, other big releases included Vettaiyan at Rs 173 cr & Lucky Bashkar at Rs 87 cr

Jagruti Verma Nov 27, 2024 9:20 AM

As per Ormax’s report, the cumulative box office earnings for Jan-September is at Rs 7,949 crore

e4m Staff Oct 21, 2024 2:46 PM

Industry players say ad rates have seen a positive shift compared to the previous year and 2024 holds promise for this advertising platform

Tanzila Shaikh Jan 29, 2024 8:55 AM

Guest Column: Naveen Chandra, Founder and CEO, 91 Film Studios, writes on the emerging pattern of women-centric films in the movie business

Naveen Chandra Aug 14, 2023 2:32 PM

Hindi content is showing early signs of some comeback, as films perform consistently writes Taurani

Karan Taurani Aug 13, 2023 10:28 AM

Four Telugu films featured in the top 10 films across the two years, compared to only three Hindi films that made to the list, revealed the report

exchange4media Staff Feb 7, 2022 3:26 PM

Ormax Cinematix is a film campaign tracking and box office forecasting tool

exchange4media Staff Mar 16, 2021 3:59 PM

Over 10 lakh viewers came onto to the platform to watch the films

exchange4media Staff Jul 6, 2020 7:03 PM