The Editor and CEO of Vistara News spoke to e4m about investing in the best technology for the channel, generating ad revenue and catering to a wide range of audiences

Nilanjana Basu Feb 28, 2023 9:05 AM

Rashmi Soni?blur=25

Soni, VP and Head, Corporate Communications, Vistara, was bestowed with the 'Mentor of the Year in Corp Comm' honour at the 3rd edition of the PR & Corp Comm Women Achievers Awards ceremony

Shrabasti Mallik Nov 16, 2022 5:39 PM

Deepak Rajawat, Vistara?blur=25

Rajawat, Chief Commercial Officer, Vistara shares insights behind the airline’s new 360-degree integrated campaign, core TG, collaboration with influencers, plans for growth, future outlook and more

Ritika Raj Apr 25, 2022 8:48 AM


The Soundtrack of Travel is a mash-up of familiar sounds that travellers get to hear at the airport

e4m Desk Mar 29, 2022 11:36 AM

IBC Panel?blur=25

India Brand Conclave 2021: A stellar panellists of industry leaders shared their views on ‘Has marketing changed from knowing your customer to knowing your customer segment?’

e4m Desk Dec 21, 2021 9:00 AM

Vinod Kannan?blur=25

Kannan has been serving as the airline’s Chief Commercial Officer for over three years now

e4m Desk Sep 14, 2021 2:49 PM


Vistara has developed the safety video in collaboration with its creative agency partners, FCB India

e4m Desk Aug 28, 2020 4:24 PM


The corp comm teams of airlines have been on their toes during the lockdown to keep their brands fresh in the minds of the flyers

Nafisa Shaheen Jun 15, 2020 9:12 AM

Rashmi Soni?blur=25

Rashmi Soni, VP & Head of Corporate Communications, Vistara, talks about how the company is dealing with the COVID-19 crisis, leveraging digital and the paradigm shift in communication post-COVID

Nafisa Shaheen May 20, 2020 3:56 PM


Indian airlines involved Twitterati in a light-hearted conversation while asking people to stay at home

Nafisa Shaheen Apr 11, 2020 9:17 AM


We look at technology in a way that it can create maximum good for us as well as our customers, says Khaire, Principle Architect, Vistara -Tata Sia Airlines Limited

e4m Desk Oct 12, 2019 8:22 AM

Ajit Varma CEO & Rajeev Raja Co-founder Brandmusiq?blur=25

Brandmusiq Co-Founder Rajeev Raja and CEO Ajit Varma decode sonic branding and how the ad world is embracing the concept

Priyaankaa Mathur Jun 27, 2019 8:55 AM

Solomon Wheeler?blur=25

Wheeler joined Vistara in March 2017, replacing Kishore Mardikar

e4m Desk Apr 29, 2019 1:45 PM

Phoenix Marketcity Pune?blur=25

Advertorial: Part of a 100-day long Phoenix Festival, Phoenix Marketcity Pune celebrated the New Year by welcoming visitors and Punekars returning home with gift boxes on the first Sunday of the year

e4m Desk Jan 10, 2019 7:37 PM


Fly Higher’ is an extension of Vistara’s tagline ‘Fly the new Feeling’. Vistara offers travellers a flying experience like no other, thereby taking flying to the next level

e4m Desk Dec 15, 2018 8:51 AM


The creative mandate was won after a multi-agency pitch

e4m Desk May 31, 2018 2:00 PM


Vistara airlines is a joint venture of Tata Sons and Singapore Airlines

e4m Desk May 31, 2018 8:54 AM


With Adobe Analytics, Vistara will derive accurate, timely and insightful data that will translate into actionable customer intelligence insights, and enhance business decision making

e4m Desk Apr 26, 2018 4:43 PM


In a fun and interactive way, Vistara’s ‘Airborne’ explains how things work from the moment one books a ticket to exiting the airport terminal after a flight, covering all customer touchpoints

e4m Desk Mar 12, 2018 1:51 PM