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As Gurbaksh Singh joins the Digital Craft jury at Cannes Lions 2026, the Dentsu Creative CCO & CIO calls out a category in danger of confusing polish with purpose
The distinction could have far-reaching implications for online and offline competitions involving games such as chess, esports, bridge, poker and even certain formats of rummy
Imran Fazal May 30, 2026 10:10 AM
The publication’s ‘Written By Journalists’ campaign has emerged as one of the most celebrated campaigns of the year
e4m Staff May 26, 2026 12:08 PM
Kanye West (Ye) and Flipperachi have all postponed their 2026 India concerts due to rising tensions in the Middle East
e4m Staff Mar 18, 2026 6:25 PM
Cinematic AV sequences played across giant screens, guiding audiences through the defining moments of Honey Singh’s journey while the music exploded live on stage
e4m Staff Mar 16, 2026 10:35 AM
According to the EY report, while indirect revenues were driven by travel, hospitality and tourism, tier II and tier III cities contributed 49% of total attendance, underscoring demand beyond metros
e4m Staff Mar 6, 2026 11:07 AM
Industry stakeholders say the Budget allocations are likely to trigger a step-up in marketing spends for spiritual tourism across digital, retail media and creator-led platforms
Pooja Yadav Feb 13, 2026 8:27 AM
SPNI has secured television and digital rights for three seasons, from 2026 till 2028, of the golfing tournaments
e4m Staff Jan 21, 2026 3:50 PM
Coca-Cola will bring the original FIFA World Cup trophy to India for the first time in ten years
Vaishnavi Deshpande Nov 25, 2025 4:04 PM
Thomas Cook & SOTC Travel’s Van Tours are ideal for family/multi-generational family units
The campaign highlights the tourism potential of the colourful season and its growing significance for the travel industry
e4m Staff Sep 15, 2025 5:48 PM
A year-long mandate to amplify Madhya Pradesh’s cultural and tourism potential through innovative influencer-led campaigns
Data sourced from: ATP Tour records and Grand Slam tournament results (Australian Open, French Open, Wimbledon, US Open)
Chloe Malle will succeed Anna Wintour, who has held the position since 1988
Industry experts noted that rising Gen Z interest is prompting brands to allocate larger budgets toward promoting spiritual and culturally immersive destinations
Sunidhi Vijay Aug 21, 2025 9:09 AM
In the campaign named 'Dubai, Ready For A Surprise', the couple is seen exploring the city in refreshingly new ways
Anna Wintour will continue in her broader capacity as Condé Nast’s Chief Content Officer and Vogue’s Global Editorial Director
e4m Staff Jun 27, 2025 7:21 AM
Sony Sports Network’s lineup includes Sunil Gavaskar, Cheteshwar Pujara, Michael Vaughan, Nasser Hussain, Mike Atherton, Harsha Bhogle, Ajay Jadeja, Irfan Pathan
e4m Staff Jun 12, 2025 6:36 PM
The campaign, centred around a animation-based film, draws inspiration from the narrative of Indian cricket—where the team has excelled in shorter formats but faces a defining challenge in Test
e4m Staff May 28, 2025 5:30 PM
JioHotstar will exclusively stream all matches of India’s tours of England on JioHotstar including Tests, ODIs and T20 Internationals. SPNI will retain the television rights for these events
e4m Staff May 27, 2025 7:35 AM
The campaign, by Famous Innovations, has a music video that has been created by Sony Music
e4m Staff Apr 22, 2025 12:50 PM
Travelers from India can experience Czechia’s outdoor activities and rich cultural heritage— featuring majestic castles, chateaux, seventeen UNESCO monuments, historic cities and Czech cuisine
Lubi Industries, known for its innovation, performance, and reliability, aligns perfectly with SRH, said the company
e4m Staff Mar 12, 2025 4:05 PM
Millennials and Gen Z from India are adding Chiang Mai to their bucket list and driving travel interest accounting for almost 90% of Chiang Mai Airbnb bookings in the first three quarters of 2024
e4m Staff Feb 19, 2025 4:19 PM
The agency will support Tourism Ireland in marketing the island of Ireland as a compelling holiday destination to a global audience
e4m Staff Jan 8, 2025 12:30 PM
Nishant Kashikar, Country Manager - India and Gulf, Tourism Australia, talks about Tourism Australia’s latest marketing campaigns, leveraging Australian cricketers and more
Simran Sabherwal Jan 3, 2025 11:56 AM
Guest Column: Manish Porwal, Managing Director, Alchemist Group & Auntourage, writes how the table maestro maintained a perfect balance between being a purist musician and a savvy human brand
Manish Porwal Dec 17, 2024 9:24 AM
Concert partnerships like these are redefining how brands approach advertising, bringing a light-hearted yet strategic edge to connect with audiences, say experts
e4m Staff Oct 29, 2024 9:22 AM
The narrative highlights the innocence of childhood and the joy that comes from sharing a meal
e4m Staff Sep 24, 2024 1:31 PM
The tedious process of securing tickets on BookMyShow have left fans high and dry with many complaining about the erratic booking system
e4m Staff Sep 23, 2024 9:29 AM
The five-match T20I series will be broadcast in four languages – English, Hindi, Tamil & Telugu
e4m Staff Jun 24, 2024 1:07 PM
MoU Signed to establish Tourism Experience Centers at KidZania in Delhi/NCR and Mumbai
e4m Staff May 27, 2024 3:18 PM
Carissa Nimah, Head of Marketing, Bhutan Tourism, talks to e4m about their marketing communications strategies & more
e4m Staff May 21, 2024 3:01 PM
The new branding encompasses Switzerland's Tourism's three main promises of nature, hospitality and reliability
The video was shared on Instagram by a user named Ryan Shiju and was subsequently also promoted by Kerala Tourism Minister P A Mohamed Riyas
BTEA Wins 'Best Design and Decoration' Award at Outbound Travel Mart 2024
e4m Staff Feb 14, 2024 2:06 PM
The campaign was conceptualised and executed by Outdoor Advertising Professionals
e4m Staff Dec 18, 2023 12:56 PM
Pinto joins Vogue from Tweak India, where she was the Founding Editor of the digital company
Bon joined the STB infrastructure planning and management division in 2015 to drive the planning of MICE infrastructure
exchange4media Staff Sep 5, 2023 5:01 PM
The 3-match T20 Series 2023 will take place between 18th August to 23rd August 2023
exchange4media Staff Aug 14, 2023 4:32 PM
Kerala Tourism has come up with two ad films targeting urban families
exchange4media Staff Jul 5, 2023 1:10 PM
The sponsorship arrangement with Roland-Garros Tournament will expedite the implementation of the brand’s innovative home solutions in overseas markets, the company said
exchange4media Staff Jun 1, 2023 3:15 PM