Diljit Dosanjh’s Dil‑Luminati India Tour 2024: Indirect revenues reached Rs 553 crore

According to the EY report, while indirect revenues were driven by travel, hospitality and tourism, tier II and tier III cities contributed 49% of total attendance, underscoring demand beyond metros

by e4m Staff
Published: Mar 6, 2026 11:07 AM | 2 min read

Diljit Dosanjh’s Dil‑Luminati India Tour 2024 — one of the largest‑ever concert tours by an Indian artist— generated an estimated socio‑economic impact of Rs 943 crore, underscoring the growing role of large‑format live concerts in India’s entertainment and tourism ecosystem.

The findings are part of an EY report - ‘Diljit Dosanjh’s Dil‑Luminati India Tour 2024 – Socio‑economic Impact’

The tour comprised 14 performances across 13 cities over a two‑month period, attracted more than 320,000 attendees, and is among the biggest concert tours ever undertaken by an Indian artist in terms of reach, attendance and economic impact. The EY analysis indicates that the economic impact extended well beyond ticketing revenues, benefiting a wide range of allied sectors including travel, hospitality, food and beverage services, logistics and local vendors.

Of the total estimated impact, the report attributes around Rs 276 crore to direct revenues earned by the tour, including ticket sales, sponsorships and on‑site spending. Indirect revenues, estimated at Rs 553 crore, were driven primarily by audience expenditure on inter‑city travel, accommodation, dining, tourism and shopping.

Government revenues, including goods and services tax and local permissions, are estimated at approximately Rs 114 crore, highlighting the fiscal contribution of large‑scale live entertainment events.

Ashish Pherwani, Partner and Media & Entertainment Leader, EY India said, “Events have long played a critical role in driving employment and economic activity within India’s media and entertainment sector. The recent surge in large-format concerts has significantly amplified this impact, contributing meaningfully to GDP growth while catalysing employment, consumer spending, infrastructure development and foreign exchange inflows. Our study of the Dil‑Luminati tour demonstrates the powerful multiplier effect a single concert tour can generate across the economy.”

The report notes that nearly half of total attendance came from Tier II and Tier III cities, reflecting the widening reach of large live events beyond major metros.

All ticket purchases were made through digital channels, underlining the increasing role of digital platforms in scaling live entertainment in India.