NDTV launches NDTV Good Times

The vertical will offer live concerts and cultural experiences

by e4m Staff
Published: Sep 24, 2025 7:33 AM | 1 min read

NDTV has launched NDTV Good Times, adding live concerts and cultural experiences to its entertainment portfolio.

NDTV Good Times will present iconic artistes across multiple cities, curating evenings that promise to transcend performance and become true occasions of celebration. AR Rahman will create magic at the sacred ghats of the Ganges in Varanasi, Sonu Nigam will honour 100 years of Mohammed Rafi with a spectacular tribute at Dal Lake in Srinagar, Shankar-Ehsaan-Loy will bring their powerhouse music to audiences, while Jubin Nautiyal and Neha Kakkar will electrify with their popular energy. These performances will invite audiences into a profound sense of connection – creating memories of rare distinction, stated a press release.

Rahul Kanwal, CEO and Editor-in-Chief, NDTV, said: ‘NDTV has always stood at the intersection of storytelling and society. With NDTV Good Times, we take that commitment into the realm of live culture and experiences – curating iconic performances that will not just entertain but also inspire, connect, and create lasting memories for audiences across India.’

Rahul Shaw, Chief Experiences Officer, NDTV, added: ‘Live experiences are the new heartbeat of culture globally – and create deeply personal experiences. NDTV Good Times is about reimagining that heartbeat for India, bringing together the nation’s finest artistes in extraordinary settings, and ensuring that every performance becomes an occasion to remember.’