According to the EY report, while indirect revenues were driven by travel, hospitality and tourism, tier II and tier III cities contributed 49% of total attendance, underscoring demand beyond metros

e4m Staff Mar 6, 2026 11:07 AM

News broadcasters are looking at live events as brand extensions rather than immediate P&L drivers, offering visibility, audience engagement and cross-platform value, share experts

Chehneet Kaur Jan 9, 2026 9:34 AM

The vertical will offer live concerts and cultural experiences

e4m Staff Sep 24, 2025 7:33 AM