Pednekar will headline the cosmetic major's key campaigns starting September

exchange4media Staff Sep 1, 2021 12:24 PM

Suchit Sikaria?blur=25

He will lead the Direct to Consumer (D2C) division at the organisation

exchange4media Staff Jul 7, 2021 11:58 AM


The five-day campaign comprises a series of videos and a contest to honour local stores

exchange4media Staff Jun 29, 2021 1:29 PM


The 'Heroes Hamesha' campaign has been conceptualised by DDB Mudra South

exchange4media Staff Jun 26, 2021 9:00 AM

tv ads?blur=25

As per the recent TAM Adex data, categories like auto, personal care/personal hygiene, F&B, and paints have shown the maximum drop in ad volumes during April-May'21 when compared to Jan-March'21

Sonam Saini Jun 2, 2021 9:06 AM


The program, which was launched in November last year, aims to train 1 million people by the end of 2022

exchange4media Staff Apr 14, 2021 4:25 PM


Scheme of Fund for Regeneration of Traditional Industries (SFURTI) is an initiative by Ministry of MSME to promote Cluster development

exchange4media Staff Mar 11, 2021 3:33 PM

Sugar Cosmetics?blur=25

The brand aims to engage with approximately 8000+ influencers to create maximum reach and engagement on this campaign

exchange4media Staff Mar 6, 2021 6:00 PM

Blue Heaven campaign?blur=25

Conceptualised by Lowe Lintas, the campaign brings out the brand's proposition - Don’t miss any opportunity to express your beautiful self

exchange4media Staff Feb 20, 2021 8:44 AM

YES Bank Campaign?blur=25

With YES MSME as a plank for the campaign, the Bank is creating a multitude of opportunities, partnerships and resources for the segment to drive business outcomes

exchange4media Staff Feb 6, 2021 7:26 AM

Truecaller Campaign?blur=25

The campaign is created by Thinkstr, a Gurgaon-based independent agency

exchange4media Staff Jan 23, 2021 6:00 PM


The Nayi Shuruaat film has been made by Wunderman Thompson and the campaign will run across print, digital, and television

exchange4media Staff Dec 15, 2020 11:56 AM


In today’s edition of #powersharing series, Kartik Smetacek, Joint NCD, L&K Saatchi & Saatchi, shares his experience of sharing the top role with Rohit Malkani

Neeta Nair Nov 10, 2020 8:28 AM

TV news?blur=25

With MSMEs in FMCG, education, BFSI, real estate, retail, etc. being selective with their spends, news channels had to live off ads coming in from large corporations in the last six months

Tasmayee Laha Roy Nov 6, 2020 8:38 AM

Vineeta Singh?blur=25

Singh, Co-founder & CEO, Sugar Cosmetics on the brand’s impressive growth trajectory over its five year journey, and expectations from the festive season

Christina Moniz Nov 6, 2020 8:35 AM


The agency will be responsible for a comprehensive social media strategy that will aim at establishing the brand amongst the youth

exchange4media Staff Nov 5, 2020 2:02 PM

Rohit Malkani?blur=25

As part of the new series – Power Sharing – Rohit Malkani who is the Joint NCD with Kartik Smetacek at L&K Saatchi & Saatchi shares how he and his partner divide and rock at the creative agency

Neeta Nair Oct 8, 2020 9:07 AM


The organisation will now accept applications from businesses till 28 September 2020

exchange4media Staff Sep 24, 2020 12:41 PM