sme
Beauty and personal care brands are rapidly adapting to consumers seeking premium experiences at accessible price points, with mini serums, travel-sized perfumes and trial packs driving acquisition
Sunidhi Vijay May 15, 2026 8:43 AM
He was earlier the Chief Commercial Officer – Holidays, Visas, Experiences & Cruises
The Mumbai-based company seeks to scale its presence in the OOH advertising segment and deepen its play in digital OOH inventory
e4m Staff Apr 29, 2026 1:35 PM
As consumers actively articulate their requirements through queries, brands are beginning to use these signals as a real-time pulse of demand to inform planning, creative and media strategies
Sunidhi Vijay Apr 27, 2026 8:37 AM
The company has also named Oshiya Savur as Chief Marketing Officer, e.l.f. Brands and Ekta Chopra as Chief Technology & AI Officer
e4m Staff Apr 24, 2026 6:18 PM
The rise of MSME spending is decentralising India’s digital ad ecosystem, say industry leaders; digital now central to customer acquisition, brand building and market expansion
Sunidhi Vijay Mar 9, 2026 8:42 AM
Industry leaders noted that the emphasis on continuity, manufacturing and infrastructure provides greater policy visibility and confidence for long-term investments
Sunidhi Vijay Feb 2, 2026 7:58 AM
With budget 2026 expectations, the issue explores how MSMEs are redefining ambition through discipline, digital maturity and institutional thinking
e4m Staff Jan 23, 2026 7:42 PM
In this role, Jigar will be responsible for driving financial strategy, strengthening governance and ensuring capital efficiency
e4m Staff Jan 5, 2026 12:02 PM
Anshu Arora Sindhwani has held leadership positions at companies such as AkzoNobel (Dulux), Colorbar, Mary Kay and Win-Medicare
e4m Staff Nov 3, 2025 11:40 AM
In his new role, Anmol will focus on strengthening MARS’s brand identity, growing its digital presence, and creating marketing campaigns
e4m Staff Sep 8, 2025 11:10 AM
Co-Founder Ashutosh Valani on building a modern Indian beauty brand with data-driven insights, MarTech adoption, and a mix of celebrity power and digital-first strategy
Ananya Patil Sep 3, 2025 12:22 PM
In Vinsmera Jewels’ latest ad, Mohanlal brings elegance and edge, adorning jewellery with ease as he challenges traditional ideas of masculinity
e4m Staff Jul 24, 2025 12:40 PM
Guest Column: Gargi Sarkar, Founder & MD of RA Brand Consultant, shares on how branding drives business
Gargi Sarkar Jul 8, 2025 1:51 PM
India’s MarTech industry is currently experiencing a compound annual growth rate of 25.6% between 2024 and 2030, according to a report by Grand View Research
Brij Pahwa Apr 22, 2025 6:37 PM
Her career stints include IPAN Hill & Knowlton, Sampark Public Relations, Ketchum Sampark, and others
Recognising India’s leading MSME players, celebrating innovation, resilience and sustainable growth at BW Emerging Business Summit and Awards 2025
e4m Staff Feb 13, 2025 6:30 PM
In addition to his leadership role, Kapoor will also be part of TMN’s revised capitalsation table
e4m Staff Jan 28, 2025 6:41 PM
D2C brands The Sleep Company, SMOOR and Renee Cosmetics share the defining strategies that led to booming businesses in 2024 as well as their roadmap for 2025
Chehneet Kaur Dec 13, 2024 9:10 AM
Vineeta Singh, Co-Founder and CEO of Sugar Cosmetics, was among Impact’s 50 Most Influential Women of 2024
e4m Staff Dec 5, 2024 10:37 PM
This collaboration aims to enhance financial security for businesses, allowing them to focus on growth and sustainability with peace of mind
e4m Staff Nov 25, 2024 3:10 PM
#SajDhajKe is Swiss Beauty's latest campaign that highlights how the new-age bride confidently takes charge of her big day
e4m Staff Nov 22, 2024 9:17 AM
Anil Ambani, after Adani, is the other 'A' in India's index. Rally in Reliance Power and Reliance Infra picks up as markets give a thumbs up to the news of the companies becoming debt free
e4m Staff Sep 19, 2024 3:06 PM
Krishnan Sundaram stepped down from Hindustan Unilever (HUL) in December 2023 after 23 years with the FMCG giant
e4m Desk Aug 12, 2024 10:09 AM
As per the MSME Digital Index 2024, released by PayNearby, 65% of MSMEs use digital technology for daily business operations
e4m Staff Jun 26, 2024 1:42 PM
Yasmeen Mishra has over 24 years of experience in marketing leadership
e4m Staff May 15, 2024 11:09 AM
In a freewheeling chat, Kartik Smetacek and Rohit Malkani, Chief Creative Officers, L&K Saatchi & Saatchi, spoke about challenges in advertising, creative work during IPL and elections and much more
Tanzila Shaikh Apr 8, 2024 8:40 AM
Sudha Sarin, Senior Vice President, Marketing & Communications, Power2SME won the ‘Innovative leader of the year’ award at the 4th edition of e4m Women Achievers’ Awards 2023
The transformation is marked by introduction of novel tools, enticing pricing models, and exclusive deals aimed at democratizing digital ad spaces for small advertisers
Shantanu David Mar 12, 2024 8:57 AM
Growth in advertising spending reduced for most sectors in FY24, with eCommerce being the only exception, says a report released by Redseer Strategy Consultants
e4m Staff Mar 1, 2024 11:31 AM
The latest issue explores the resilience of Indian capital markets, underscoring the trend of SMEs going public, India's global positioning at Davos, and top supply chain leaders
The 145-second film weaves together a tapestry of stories featuring archetypes of sellers and showcasing the journey of individuals from various walks of life
e4m Staff Jan 29, 2024 11:14 AM
Kartik and Rohit joined L&K Saatchi & Saatchi in 2014 and 2016, respectively, as Executive Creative Directors and were later promoted to Joint National Creative Directors in 2019
e4m Staff Dec 21, 2023 5:57 PM
The film makes a case for correcting teeth imperfections that can dent confidence and cause communication issues
e4m Staff Dec 21, 2023 5:34 PM
Riding on these trends is a good way for brands to maintain relevance, say experts, but viral meme sensations aren't trained influencers and can backfire for the brand
Tanzila Shaikh Nov 24, 2023 9:03 AM
Kaur, who went viral last month for her unique presentation style, and outlandish metaphors for describing everyday colours, has landed her first brand collaboration
Zeenia Bastani, General Manager, Maybelline New York and NYX Professional Makeup, L’Oreal India, talks about the brand's marketing strategy and more
Kanchan Srivastava Oct 12, 2023 8:57 AM
Advertising agencies shared with e4m that they are encouraging employees to have hard conversations, and catering to employee expectations about flexibility, physical and mental health
Tanzila Shaikh Oct 10, 2023 8:51 AM
Industry experts cite a rise in consumption of personal care products, brands promising to care for the Indian skin, and demand for organic products as key drivers
Kanchan Srivastava Sep 4, 2023 8:35 AM
Makeup industry players share with us how they're staying ahead of the game with AI adoption
Chehneet Kaur Aug 22, 2023 9:19 AM
'Disha's dedication to fitness and overall well-being perfectly aligns with Insight Cosmetics' mission of offering a wide range of safe and toxic-free products', said the brand
exchange4media Staff Aug 8, 2023 12:26 PM
The business will be handled from the agency’s office in Mumbai
exchange4media Staff Jul 18, 2023 10:30 AM