Prakash Javadekar also said that the government has not endorsed any demand by the INS for the same

exchange4media Staff Mar 22, 2021 8:49 AM

While welcoming the rules, the representatives pointed out that they should be treated differently from news publishers who only existed in the digital space

exchange4media Staff Mar 12, 2021 7:52 AM

With this alliance, GroupM will gain programmatic advantages and PubMatic’s publisher partners will gain access to unique, quality ad spend from GroupM’s portfolio of global advertisers

exchange4media Staff Mar 10, 2021 8:36 AM

Twitter CEO Jack Dorsey shared that one of the company's goals is to reach at least 315 million mDAU in the fourth quarter of 2023

exchange4media Staff Mar 1, 2021 8:30 AM

While IFF and DigiPub have raised several concerns about the intermediary rules, the BIF has welcomed the guidelines

exchange4media Staff Mar 1, 2021 7:36 AM

Facebook had earlier announced that it will restrict publishers and people in Australia from sharing or viewing Australian and international news content in response to the proposed law

exchange4media Staff Feb 23, 2021 5:00 PM

Publishers, in partnership with Taboola, can deliver the ideal reader experience to each reader segment, which can promote increased readership as well as unlock new monetization options

exchange4media Staff Feb 19, 2021 4:47 PM

It’s about time that all the publishing houses unite, represent the case to govt., and replicate what happened in Australia, writes Murthy YVS.

Satyanarayana Murthy YVS Feb 16, 2021 8:32 PM

Publishers can embed Taboola Stories within their homepages, and articles in mobile environments, presenting readers with constantly updated recommendations

exchange4media Staff Jan 19, 2021 1:21 PM

Newsprint cost has jumped 20 per cent in the past three months due to the Covid-19 pandemic, publishers have reportedly claimed in a representation given to government

exchange4media Staff Jan 18, 2021 8:36 AM

These mega issues help in furthering the trust of advertisers in print media

exchange4media Staff Dec 23, 2020 12:25 PM

With the South being a key market for brands, the collaboration between four major South news media publishers gives brands a credible & high reach advertising platform to connect with consumers

Simran Sabherwal Dec 9, 2020 9:09 AM

The search engine giant has said it is not because Google exists but because news sites are facing competition from those who have allowed classified advertising to go online

exchange4media Staff Nov 24, 2020 2:16 PM

More than 2,000 of the world’s leading publishers have chosen Taboola to implement personalized recommendations within their mobile news apps

exchange4media Staff Oct 30, 2020 5:28 PM

The foundation has been established with the intent to help ensure the creation of a healthy and robust news ecosystem for the digital age

exchange4media Staff Oct 27, 2020 8:22 PM

The tech behemoth said on Thursday that it has signed agreements for news partnership programmes with 200 publishers in Germany, Brazil, Argentina, Canada, UK and Australia

exchange4media Staff Oct 2, 2020 9:13 AM

Times and Google have a long standing partnership on Google Ad Manager

exchange4media Staff Sep 23, 2020 4:15 PM

Facebook also added that over 95 per cent of the traffic Facebook News delivers to publishers is in fact 'incremental to the traffic they already get from the news feed'

exchange4media Staff Aug 26, 2020 9:31 AM

They also requested that the government call off collaborations and investments made by the Chinese in Indian media companies

exchange4media Staff Jul 1, 2020 7:34 AM

Greater impact to be felt in immediate terms, majority ad buyers and sellers haven’t changed revenue forecasts for Q3 and Q4

Dipali Banka Jun 25, 2020 8:51 AM