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The landmark settlement resolves claims brought by 29 US states and ends a federal trial in Oakland, California
e4m Staff Aug 26, 2026 7:52 PM
Vivek Pradeep Rana, Managing Partner at Gnothi Seauton weighs in on the growing overlap between PR, marketing and paid influence
Vivek Pradeep Rana Aug 26, 2026 6:33 PM
The regulator's consultation paper proposes a revised advertising framework for online bond platform providers
e4m Staff Aug 24, 2026 12:52 PM
Rathin Lahiri, Head–Marketing & CSR, SBI General Insurance, on building trust in a crowded category, the evolving role of CTV & regional media, & the brand’s latest campaign featuring Pankaj Tripathi
Simran Sabherwal Aug 20, 2026 8:07 AM
Brands may now have to place greater emphasis on outcomes, meaningful engagement and quality of reach rather than treating every additional minute inside a platform as equally valuable
Shantanu David Aug 19, 2026 9:24 AM
The MIB also outlined the institutional mechanism it has established to tackle online film piracy
Imran Fazal Aug 5, 2026 12:31 PM
Directed by Bijoy Shetty of Hanumankind fame, this ad review looks at how STARE swaps jewellery advertising’s bridal script for folk horror, chillies and a woman who stares back
Aryendra Khan Jul 30, 2026 9:25 AM
Kunal Majumder, Asia-Pacific Program Coordinator of CPJ, writes about the need for newsrooms to take journalist safety seriously amid rising risks on the ground
Kunal Majumder Jul 29, 2026 4:38 PM
Meta, Google, X and Snapchat have been summoned to appear before the Parliamentary Standing Committee on Aug 3 amid rising concerns over deepfakes, privacy, misinformation and platform responsibility
e4m Staff Jul 28, 2026 5:49 PM
At e4m TechManch, the Saptharushi Founding CEO said India's DPDP era demands neutral data infrastructure, warning that the industry's future depends on who owns audience data, not just who buys media
e4m Staff Jul 24, 2026 6:35 PM
Bharat Gupta, Founder & Chief Architect at ToBe, shares a comprehensive note outlining the critical paradigm shift currently underway in India's digital regulatory environment
e4m Staff Jul 20, 2026 11:43 AM
The complaint alleges that the operator was retransmitting JioStar's television channels without authorization
e4m Staff Jul 17, 2026 12:57 PM
The notice has sparked legal questions over the extent of the ministry's powers but broadcasters say the intervention addresses a longstanding regulatory gap in tackling industrial-scale online piracy
Imran Fazal Jul 15, 2026 9:03 AM
Publishers like The New York Times, Ziff Davis, Merriam-Webster, and Encyclopedia Britannica are some of the prominent names in this complaint
As per Badminton Association of India, digital platforms & social media accounts circulated misleading claims alleging inappropriate interactions between members of the judiciary and the executive
e4m Staff Jun 24, 2026 12:56 PM
Experts argue that while criminal liability may strengthen deterrence, it should be reserved for egregious cases involving deliberate deception
Imran Fazal Jun 24, 2026 9:01 AM
In a social media post entrepreneur Arnab Mitra writes that celebrations around Kunal Shah's rise at WhatsApp have overshadowed questions on data ownership, consent and regulatory oversight
e4m Staff Jun 23, 2026 1:26 PM
Kriti Sharma has 17 years of legal advisory and regulatory compliance experience across India and Southeast Asia
e4m Staff Jun 11, 2026 8:36 PM
This feature is in addition to contextual targeting technologies which Channel Factory is providing in its Proprietary AI tool
e4m Staff Jun 11, 2026 4:05 PM
The IT minister has signalled a fresh legal framework for artificial intelligence while balancing innovation, safety and economic growth
e4m Staff Jun 10, 2026 1:12 PM
The book launch took place at The Lalit, New Delhi, and was attended by legal luminaries, jurists, policymakers and environmental advocates
e4m Staff Jun 8, 2026 10:30 AM
Among the websites identified in the suit are Soccerbox, Soccerworldcup, DLHD, Strumyk and Sportsbay
As India's DPDP Act reshapes the data economy, consent is quietly becoming a balance sheet asset and the companies building the architecture around it may define the next decade of digital commerce
Anuja Jain Jun 2, 2026 8:44 AM
Competitor keyword bidding generated an estimated $50 billion a year for Search platforms globally. India's courts have now decided that it was never theirs to sell
Anuja Jain Jun 1, 2026 4:55 PM
Vajiram & Ravi IAS Study Centre allegedly put up ads about the institute's association with successful UPSC exam candidates while concealing info about nature of courses they had attended
Market observers and players say ruling a positive move for leader brands, opens a route for legal recourse & levels playing field; category, brand keyword investment likely to see an acceleration
Anuja Jain Jun 1, 2026 8:59 AM
When the Delhi High Court ruled against Google in the Hindware keyword case, it did not just hand a victory to a sanitaryware brand. It put adtech's entire business model in the dock
Anuja Jain May 30, 2026 3:26 PM
According to the complaint, Perplexity has copied CNN articles, videos and images to generate content that is "identical or substantially similar" to the news publisher's original works
e4m Desk May 29, 2026 12:49 PM
As per the report, of the 1,609 influencer ads processed 97.3% required modification, with over 54% promoting categories prohibited by law or where advertising is restricted
e4m Staff May 28, 2026 11:20 AM
This order is reportedly the first of a kind for Indian entrepreneurs
e4m Staff May 11, 2026 1:07 PM
Telecom operators, once seen as mere carriers of connectivity, are now emerging as one of the most consequential holders of consumer intelligence in the country
Anuja Jain May 2, 2026 9:14 AM
Crystal Crop Protection also unveiled its first national brand campaign with Akshay Kumar, 'Desh Ka Kisan, Desh Ka Asli Hero'
e4m Staff Apr 27, 2026 9:54 AM
At India AI Summit 2026, the Union Minister for Electronics and IT said India will be tough on harm but supportive of new technology
e4m Staff Feb 17, 2026 3:54 PM
Oberoi's filing follows similar moves by other Bollywood figures, including R Madhavan, in recent months
As India’s digital economy matures and the DPDP Act reshapes accountability, privacy is increasingly seen as a marker of governance rather than just a compliance requirement
Anuja Jain Jan 28, 2026 9:28 AM
DPDP does not mandate mass deletion of old customer data but introduces purpose limitation, retention boundaries, and consent standards - marketers need to find a way around this, and fast
Shantanu David Jan 6, 2026 8:13 AM
The DPDP Rules 2025 tighten data flows in retail media, signalling the end of the Wild West era and establishing privacy as a premium feature
Shantanu David Nov 26, 2025 9:22 AM
PCI submitted a Joint Memorandum1 in June 2025 to MeitY in an attempt to engage with the Government of India by flagging serious lacunas in the DPDP Act, 2023
e4m Staff Nov 25, 2025 7:49 AM
The Ministry of Electronics and Information Technology has issued the final rules for the Digital Personal Data Protection Act, formally setting India’s data protection law into motion
e4m Staff Nov 14, 2025 4:42 PM
Under the rules, organisations handling personal data must explain what information is collected and why, while offering direct options for withdrawing consent or raising complaints
e4m Staff Nov 14, 2025 11:46 AM
The legal experts agree that India needs an AI advertising code of ethics based on principles, one that requires openness and guards against abuse without stifling creativity
Anuja Jain Sep 6, 2025 8:39 AM
According to the Commission, Meta’s current subscription model does not meet the criteria, as it does not offer a less personalised but still free option
e4m Staff Jun 30, 2025 8:50 AM
Vaishnaw said this while replying to MP and Congress leader Jairam Ramesh who recently criticized the Data Protection Act, 2023 saying it 'virtually destroys the Right to Information Act, 2005'
e4m Staff Apr 10, 2025 4:18 PM
Under the new regulations, all SEBI-registered intermediaries must register on social media platforms using their email IDs and mobile numbers listed on SEBI's SI Portal
e4m Staff Mar 26, 2025 9:43 AM
The draft rules aim to operationalise the DPDP Act passed in August 2023, addressing key areas such as consent management, data localization, and data breach notification
Shantanu David Mar 10, 2025 9:01 AM
Experts say while the Act enforces stricter protocols for data collection, it also presents an opportunity for brands to embrace a more ethical and transparent relationship with their audience
Shalinee Mishra Jan 7, 2025 8:52 AM
With stringent provisions aimed at safeguarding personal data, these rules will compel advertisers to recalibrate their strategies, focusing on transparency, user consent, and data minimization
Shantanu David Jan 6, 2025 8:52 AM
Key features include the establishment of a Data Protection Board, stringent measures for children's data protection, and specific standards for consent managers
e4m Staff Jan 3, 2025 11:43 PM