pop
Guest Column: Adman Prabhakar Mundkur explains why the most significant implication of declining fertility rates is the gradual shift from a volume-driven economy to a value-driven economy
Prabhakar Mundkur Jun 9, 2026 9:37 AM
Javier Campopiano will report to Agathe Bousquet and Marco Venturelli, global co-CEOs of Leo Constellation
Campopiano serves as Worldwide Chief Creative Officer, Global Clients at OAG
e4m Staff May 19, 2026 8:20 AM
Sharada A. L., Founder Director of Population First, who initiated Laadli Media Awards, writes why mainstream advertising must treat gender sensitivity as a core measure of excellence
Sharada A L May 9, 2026 12:41 PM
Marketing experts say such exchanges function as modern-day word-of-mouth and help brands become part of pop culture in real time
Sunidhi Vijay Feb 10, 2026 9:22 AM
In the new campaign, Joshua embodies the philosophy behind the LG Essential Series, which centres on the idea that real freedom begins with the little things
e4m Staff Dec 28, 2025 6:00 PM
The event featured performances by King, Armaan Malik, Jonita, Aditya Rikhari, Kushagra, Hansika Pareek and Sanju Rathod
NATIVE CONTENT Dec 15, 2025 5:05 PM
At Spotify I-POP, Asian Paints brought its artistic touch through a specially designed mural inspired by music and celebration
e4m Staff Nov 9, 2025 12:00 PM
The Mumbai-based office, which was officially inaugurated on September 23, 2025, marks the company's fifth major international hub
e4m Staff Nov 6, 2025 11:26 AM
Linda Yaccarino’s experience will be instrumental in developing innovative programs focusing on the future of peptide population health management
e4m Staff Aug 6, 2025 11:48 AM
The restructuring will see Good Glamm’s portfolio of digital-first beauty and personal care brands sold off individually, with each brand expected to operate under new ownership
e4m Staff Jul 23, 2025 6:15 PM
Though no commercial brands have yet commented publicly on Pope Leo XIV’s election, it’s only a matter of time
Brands with global Catholic audiences are treading carefully, balancing reverence with relevance, while news outlets and social platforms brace for record engagement
e4m Staff Apr 21, 2025 3:46 PM
IPL offers brands the opportunity to cash in on multiple touchpoints through social media buzz, second-screen engagement, influencer content, and real-time trends, share observers
Chehneet Kaur and Sunidhi Vijay Mar 20, 2025 9:11 AM
The deal is worth $1.95 billion, including $300 million of anticipated cash tax benefits for a net purchase price of $1.65 billion
e4m Staff Mar 18, 2025 12:00 PM
The Rediffusion Red Lab has unveiled “Vibes: The Ultimate Gen-Z Rundown 2024” – A Pop Culture Deep Dive into the Internet’s Favorite Playground
e4m Staff Mar 12, 2025 10:09 AM
Through this partnership, Poppy Seed Communication and Reflection Advertising will combine their expertise to offer an extensive range of integrated marketing and advertising services
According to a LinkedIn post by the company, the agency should specialise in meme marketing and pop culture
e4m Staff Feb 18, 2025 4:03 PM
Industry players say brands are taking to pop-up stores as they act as a bridge between offline immersion and online amplification while generating intrigue
Shalinee Mishra Jan 4, 2025 9:05 AM
Post-acquisition by NODWIN Gaming, Comic Con India is trying to attract more sponsors, create bigger experiential arenas, and bring together a broader range of pop culture fans
Jagruti Verma Dec 2, 2024 3:53 PM
The #FlavourOfLove campaign evokes a retro vibe and captures the romance of the 1950s era
Current consultant Advisor Dr A L Sharada – who had headed PF from its founding years for over two decades – is also appointed as a Trustee
e4m Staff Aug 21, 2024 7:00 PM
Adman Brendan Pereira, who passed away on July 21, had a great flair for creativity, aesthetics and photography combined with excellent people skills, remember industry colleagues
e4m Staff Jul 22, 2024 8:59 AM
With the #ManforceHaiTohPossibleHai campaign, the brand aspires to create awareness around the issue of overpopulation on the occasion of World Population Day
e4m Staff Jul 11, 2024 12:58 PM
Prior to this, Pradnya Popade was with Samsonite South Asia as Marketing Communications Head - Media & Communications
e4m Desk Jun 20, 2024 11:23 AM
Varun Sharma and Kunal Roy Kapoor take a not-so-subtle dig against Oreo and its cricket ads that, according to the two, haven't boded well for Team India
e4m Desk Mar 25, 2024 12:18 PM
Gaurav Pande, Executive Vice President and Business Head of Popeyes, shares the brand’s marketing strategy to hit the ground running
Shantanu David Feb 16, 2024 12:46 PM
The film opens with a young storyteller teleporting his audience to an imaginary battleground scene from 500 years ago
e4m Staff Dec 24, 2023 10:00 AM
Guest Column: Sridhar, known as 'Pops' in the advertising world, shares interesting anecdotes about his time with Piyush Pandey and the ad world in the 80s and 90s
Pops KV Sridhar Oct 6, 2023 8:40 AM
Since her first event in 2005, she had hosted shows across the globe
exchange4media Staff Jul 10, 2023 3:40 PM
Interactive and innovative ads are big on impact but one must keep a check on content quality, brand messaging and overall user experience, note industry observers
Shantanu David Jul 3, 2023 8:25 AM
The partnership aims to increase Khemani Group's digital footprint and connect with a wider audience
exchange4media Staff Jun 19, 2023 1:39 PM
Nutrabooti is an upcoming D2C brand manufacturing nutraceuticals for proactive and preventive healthcare
exchange4media Staff May 29, 2023 1:23 PM
ABP News won the award second year in a row at 22nd ITA Awards
exchange4media Staff Dec 12, 2022 6:47 PM
On World AIDS Day, we revisit PSI's iconic Balbir Pasha campaign and its impact on the country's AIDS statistics
Sandhya Raghavan Dec 1, 2022 9:30 AM
Popkorn will lead integrated social media activities for Triveni
exchange4media Staff Sep 13, 2022 4:39 PM
Star Plus’ prime-time show has acquired a life of its own beyond television, thanks to a combination of social media and Bollywood’s unconditional love. Here’s what’s going on
exchange4media Staff Sep 6, 2022 1:00 PM
The brand has collaborated with the Minion franchise and launched its new Cream Banana Flavored Lollipops with an influencer campaign
exchange4media Staff Aug 10, 2022 4:35 PM
Here’s a comprehensive list of the month’s most trending topics and moments, as compiled by Starcom
Mansi Sharma Jul 16, 2022 7:55 AM
Priyanka Gill, Co-Founder, The Good Glamm Group & Founder and CEO, POPxo-Plixxo talks about tapping into the suncare category, latest campaign, revenue targets and more
Ritika Raj Jul 8, 2022 8:34 AM
The digital campaign incorporates a simple yet powerful activation in which a leave application is submitted on behalf of the employees
exchange4media Staff May 14, 2022 8:37 AM