The Ormax OTT Audience Report 2021 is based on a sample size of 12,000 across urban and rural India

exchange4media Staff Aug 30, 2021 3:02 PM


The tool will help brand owners select a brand endorser whose profile and personality match the desired brand personality the best

exchange4media Staff Aug 10, 2021 12:11 PM

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The second edition of ‘Fact or Fake' report also highlights that almost 2 out of 3 or 65% of news consumers in the country see fake news as a major concern

exchange4media Staff May 18, 2021 2:27 PM

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According to Ormax Media report, print media continues to lead on credibility, with a score of 62%, and radio holds on to its no. 2 position with a 56% score

exchange4media Staff May 3, 2021 5:13 PM


Ormax Cinematix is a film campaign tracking and box office forecasting tool

exchange4media Staff Mar 16, 2021 3:59 PM


YouTube has emerged as no. 1 most-trusted brand among Indian kids, with a brand trust score of 71%, followed by Ludo King - 65% and WhatsApp - 63%

exchange4media Staff Feb 10, 2021 12:34 PM

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The first report of the four regional languages, Tamil, Telugu, Bangla & Marathi, is based on December 2020 tracking, and will now be released every month like the Hindi version

exchange4media Staff Jan 19, 2021 1:59 PM


The media consulting firm Ormax has released a report 'Fact or Fake?' based on a survey of news consumers, measuring the credibility of various news media

exchange4media Staff Sep 17, 2020 11:27 AM


The report gleans insights into the changing face of motherhood in an increasingly nuclearized and digital world and a modern approach to childcare

exchange4media Staff Jul 2, 2020 4:46 PM


Ormax Media study has found that social media buzz on Facebook and YouTube together contributes to nearly 40% of the first day box office collection

exchange4media Staff Aug 9, 2018 9:00 AM

Ormax Media launches Box Office forecasting model - FBO?blur=25

First-Day Box Office forecasts the opening day net collections at domestic box office for unreleased films up to seven weeks before release

exchange4media Staff Sep 17, 2012 1:32 AM

MTunes HD brings together 5 platforms for countdown show?blur=25

The music channel is believed to be pricing the Bollywood countdown show, MTunes Trending20, at a premium. Several more initiatives are in the pipeline

exchange4media Staff Aug 4, 2012 10:41 PM

Ormax Media launches celebrity evaluation software?blur=25

The software, Celebritix, will allow brands to evaluate and select celebrities for endorsements and film tie-ups, based on the celebrity-brand fit

exchange4media Staff Jul 26, 2012 7:45 PM

"Bheem, Katrina, Sachin are kids’ favourites"?blur=25

As per the sixth edition of Ormax Media’s ‘Small Wonders’ study, Bheem is the favourite TV character among kids, followed by Doraemon

exchange4media Staff Jun 12, 2012 8:41 PM

Only few brands benefited from association with Ra. One: Ormax Media?blur=25

Ormax Media’s research reveals that out of the 20 brands associated with Ra. One, only Sony PlayStation, Cinthol, McDonald’s and Sahara Force India F1 were recalled by the people.

Suraj Ramnath Nov 24, 2011 9:15 AM

Anandi regains No. 1 spot in ‘Characters India Loves’: Ormax study?blur=25

According to Ormax Media’s eighth edition of the quarterly study ‘Characters India Loves’ (CIL), Anandi (‘Balika Vadhu’) has returned to the No. 1 position on the list of the most favourite character on television, and Ram Kapoor from the recently launched ‘Bade Achhe Lagte Hain’ on Sony enters the chart straight at No. 5.

exchange4media Staff Aug 17, 2011 9:37 AM

India’s youth love MTV Roadies’ Rannvijay: Ormax study?blur=25

As per the Ormax Media study titled ‘Character Youth Loves’ (CYL), Rannvijay from MTV Roadies is the most popular non-fiction character among the youth.

exchange4media Mumbai Bureau Aug 12, 2011 9:12 AM

Characters India Loves: Anandi tops fiction list; Anu Malik leads non-fiction?blur=25

As per the fifth track of Ormax Media’s ‘Characters India Loves’ study, Anandi (Balika Vadhu), Jethalal (Tarak Mehta) and Archana (Pavitra Rishta) are the top three characters in the fiction list while Anu Malik tops the non-fiction list.

exchange4media Staff Oct 16, 2010 8:20 AM

Ormax Media to measure cricket advertising effectiveness with ‘Day After Cricket’?blur=25

Ormax Media’s new research product, ‘Day After Cricket’, aimed at helping advertisers on cricket events get better ROI, has been welcomed by industry players. However, some media planners that exchange4media spoke to, raised some pertinent points about such studies increasing effectiveness in cricket advertising.

Robin Thomas Jan 27, 2010 6:55 AM