olay
Amitabh Bachchan, who frequently co-starred with Dharmendra in the 1970s and 80s, paid a heartfelt tribute on his blog after the actor’s passing on November 24
e4m Staff Nov 25, 2025 3:15 PM
Sholay has proved to be a resource that refuses to age; a reservoir of recall that brands keep tapping into
Soumya Gawri Aug 15, 2025 9:00 AM
Speaking at e4m Health and Wellness Marketing Awards, Anupam Katheriya, CEO of Cholayil and Director of Medimix, said trust, not just ads, drives consumer choices in the health sector
e4m Staff Jul 26, 2025 8:17 AM
Prior to this, Ashish Ohlyan was with Cholayil Private Limited as VP - Sales and Marketing
Anupam Katheriya, CEO, Cholayil, spoke at the e4m Pride of India (South) Brands Summit on scaling a local brand to the global stage
Shantanu David Jan 25, 2024 8:42 AM
The fourth edition of the conference will be held in Chennai on 24 January 2024
e4m Staff Jan 23, 2024 8:25 AM
Katheriya, CEO, Cholayil, talks about expanding iconic brands like Medimix and Cuticura into other categories
Simran Sabherwal Oct 11, 2023 2:31 PM
Olay’s #STEMTheGap digital film pays homage to India's female luminaries like Dr Anandibai Joshi, Kamala Sohonie, Dr Janaki Ammal, Kalpana Chawla, among others
Katheriya has previously held leadership positions at multinationals like Heinz, Nestle and Emami
exchange4media Staff Feb 28, 2023 1:09 PM
The FMCG major recently roped in Connect OOH for the campaign
exchange4media Staff May 16, 2022 1:23 PM
The new campaign also launches across media platforms from TV to social and print
exchange4media Staff Oct 4, 2021 12:03 PM
The anthem is a music video aimed at spreading the message about maintaining hygiene
exchange4media Staff Oct 12, 2020 12:41 PM
The skincare brand has been chosen as the team's official 'SkinFit & Hygiene' partner
exchange4media Staff Sep 21, 2020 12:22 PM
The account was won following a multi-agency pitch and will be managed by the agency's Delhi & Mumbai office
exchange4media Staff Aug 18, 2020 6:40 PM
Starcom will manage strategy as well as media planning & buying, while Digitas will provide a suite of digital marketing services for Cholayil brands
exchange4media Staff Mar 17, 2020 8:19 AM
In the light of the Ministry of Health and Family Welfare’s stance against fairness cream ads, brands and advertisers are reworking their brand messaging
Shreshtha Verma Feb 26, 2020 8:05 AM