nca
This partnership marks a continuation of Confiance's growing focus on building category-defining narratives for India's emerging consumer brands
e4m Staff Jul 6, 2026 11:57 AM
Prior to her elevation, Minali Bhawsar held the role of Senior GM - Category Marketing
e4m Desk Jun 12, 2026 12:43 PM
Ghose brings 20 years of experience across India, France and the U.S., spanning public companies, global agencies and media
Srijani Haldar, Chinangsuk Maji and Amitava Panigrahi elevated to lead three key distribution channels
From Nike's genre-defying 'RIP the Script' to Coors' one-trick chant, here's how the biggest FIFA World Cup 2026 campaigns stack up
Aryendra Khan Jun 6, 2026 9:43 AM
Leading D2C beauty brands, especially the luxury ones, are doubling down on retail expansion to capture conversions and deepen consumer trust
Kanchan Srivastava May 26, 2026 8:52 AM
Beauty and personal care brands are rapidly adapting to consumers seeking premium experiences at accessible price points, with mini serums, travel-sized perfumes and trial packs driving acquisition
Sunidhi Vijay May 15, 2026 8:43 AM
Christine Gambino succeeds Duncan Painter, who is stepping down to pursue a senior executive opportunity in the UK
Speaking during the company's fourth quarter earnings call, Nair said the beauty and well-being business grew USG at 8%
Sarvesh Sahni has been onboarded as Marketing Director - Skincare & Women’s Health for AMENA Region (Asia, Europe, Middle East & North Africa)
The ABBY Awards 2026 is scheduled to take place on May 20, 21 and 22, 2026, in Goa
e4m Staff Mar 24, 2026 3:18 PM
Prior to this, Jeet Kumar was with Amazon as Category Head- Skin Care, Hair Care & Derma
The shift, industry experts say, is from priced premium to perceived premium, where marketing, storytelling, and experience do the heavy lifting
Sunidhi Vijay Jan 9, 2026 9:05 AM
As ingredient-aware, digitally fluent consumers redefine value, marketing success hinged on credibility, clarity & context, say marketers
Kanchan Srivastava Dec 19, 2025 8:49 AM
A seasoned data and commerce leader steps into a pivotal role as Omnicom’s merger moves reshape the future of marketing and digital retail
"Sir, your skin is always glowing. Can you please tell me what is your skincare routine?"
The Face Shop reinforces its positioning as the go-to skincare partner for the festive and bridal season
e4m Staff Oct 2, 2025 12:00 PM
The bus branding initiative is designed to emphasize the brand’s mission of making dermatologist-prescribed solutions accessible in the most relatable way
e4m Staff Sep 30, 2025 3:02 PM
At the heart of the campaign is a hero reel featuring Gupta as a skincare skeptic, alongside Sarin as the expert myth-buster
e4m Staff Sep 29, 2025 3:00 PM
The campaign reminds consumers that radiance isn’t found in viral hacks or makeshift remedies
e4m Staff Sep 24, 2025 2:08 PM
The latest thought paper by Amazon Ads, Moving from 1,000 to 1,000,000 Customers, positions NCA as the primary lever for growth in India’s digital-first economy
e4m Staff Sep 17, 2025 3:03 PM
Targeted at Gen Z, the campaign challenges conventional noise with expert-led communication that drives a shift in how skincare is understood
The company’s consumer base has seen a 4X growth, expanding from 1 million last year to 4 million this year alone
e4m Staff Jul 29, 2025 1:52 PM
With medical degrees in one hand and myth-busting videos in the other, India’s dermatologists are helping brands cut through the noise with science-backed advice
Soumya Gawri Jul 23, 2025 8:16 AM
Duncan Minto currently serves as the Chief Finance Officer of Renault Group
e4m Staff Jul 16, 2025 7:42 AM
Under the campaign, Deconstruct set up large-format billboards in each intern's home city
e4m Staff May 22, 2025 3:58 PM
A volatile mix of heightened consumer awareness, performance-centric storytelling and a whole lot of marketing muscle is what is fuelling the summer skincare war, say experts
Soumya Gawri and Sunidhi Vijay Apr 17, 2025 9:01 AM
Goyal, Chief Marketing Officer, Swiss Beauty unpacks the brand’s evolution, digital strategy, and what’s next in 2025 as the brand blends skincare with makeup and culture-led storytelling
Ritika Raj Apr 15, 2025 12:37 PM
Joy Personal Care & Kolkata Knight Riders partner for fourth consecutive year
e4m Staff Apr 10, 2025 6:28 PM
The agency will handle digital strategy and communication, content creation
e4m Staff Apr 9, 2025 11:40 AM
Shraddha is a symbol of real and authentic beauty and truly represents the essence of Neutrogena and its promise of beauty with no compromise, the brand said
e4m Staff Mar 27, 2025 3:29 PM
In the campaign, Deconstruct draws parallels between cooking & skincare formulation
e4m Staff Jan 30, 2025 3:37 PM
The campaign features Karisma Kapoor, Princess Gauravi Kumari, and Masoom Minawala
e4m Staff Jan 27, 2025 1:18 PM
HUL will purchase the 90.5% stake from existing investors, including Peak XV Partners and others
e4m Staff Jan 22, 2025 4:43 PM
Prior to this, Rodney Mendonca was with JioAds as AVP– E-commerce, Online and Travel Vertical
These influencers have relatively small followings but higher engagement rates. Monetization modes and brand following have added scale to this medium
Tanzila Shaikh May 16, 2023 9:08 AM
At the e4m India Brand Conclave, the COO of WOW Skincare spoke on 'Building Brands with Digital DNA'
exchange4media Staff Mar 3, 2023 11:48 AM
The actress has been a makeup ambassador for the brand since 2019
exchange4media Staff Dec 14, 2022 1:16 PM
At the ‘Addressable TV and Beyond’ summit hosted by GroupM's Finecast on Wednesday, it was shared that India's TV penetration stands at nearly 70 per cent and so there is still room for growth
exchange4media Staff Dec 7, 2022 5:08 PM
At the recently held e4m-INCA Influencer Marketing Conference, industry experts talked about building organic reach
exchange4media Staff Dec 1, 2022 7:33 PM
Dafydd Woodward, Global Managing Director, INCA, GroupM’s Influence and Content business, delivered the keynote address at the unveiling of the e4m-INCA Influencer Marketing Report 2022
exchange4media Staff Dec 1, 2022 4:16 PM