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WhatsApp Username Feature?blur=25

Messaging platform submits its reply to the Centre's notice, while officials assess whether the proposed feature adequately addresses concerns over online fraud, impersonation and cybercrime

e4m Staff Jul 10, 2026 1:23 PM

Brands Leverage Billboards for Social Media Engagement?blur=25

From interactive billboards to experiential activations, brands are designing campaigns that people photograph, share and turn into content, extending their reach far beyond the street

Shalinee Mishra Jul 9, 2026 9:15 AM

Mohit Kamboj Takes Legal Action Against 4PM News for Defamation?blur=25

According to the notice, the programmes and social media posts contained false and unsubstantiated allegations about Kamboj and his family

e4m Staff Jul 8, 2026 3:34 PM

AI in Advertising: Legal Risks Loom as Agencies Invest Heavily?blur=25

Despite rapid advances in Generative AI, experts believe agencies cannot treat AI as a legal shield

Imran Fazal Jul 8, 2026 9:30 AM

Avinash Kaul on the Hidden Value of Unrecognized Employees?blur=25

Avinash Kaul, Co-Author of ‘The Next Mountain’, and former CEO of Network18, has put up a LinkedIn post on the professionals who quietly drive outcomes, shoulder accountability & hold teams together

e4m Staff Jul 3, 2026 1:34 PM

MIB Freezes BARC TV Ratings Amid Licence Renewal Process?blur=25

The move effectively renders BARC's ratings operations inactive until the ministry completes the renewal process under the new regulatory framework

Imran Fazal Jul 1, 2026 9:42 PM

Zee Entertainment Secures ₹3,143 Crore Fundraise Through Warrants?blur=25

The fundraising proposal involves the issuance of up to 24.95 crore fully convertible warrants at an issue price of ₹126 apiece

e4m Staff Jul 1, 2026 9:27 PM

Publishers Accuse OpenAI and Microsoft of Unauthorized Content Use?blur=25

Publishers like The New York Times, Ziff Davis, Merriam-Webster, and Encyclopedia Britannica are some of the prominent names in this complaint

e4m Desk Jun 25, 2026 4:06 PM

MIB Orders Removal of Misinformation on Judges' London Badminton Trip?blur=25

As per Badminton Association of India, digital platforms & social media accounts circulated misleading claims alleging inappropriate interactions between members of the judiciary and the executive

e4m Staff Jun 24, 2026 12:56 PM

Neeta Sharma?blur=25

In her new role, Sharma is responsible for shaping communication strategies that foster collaboration across the organization while supporting talent acquisition and business growth objectives.

e4m Staff Jun 18, 2026 11:33 AM

RBI's New Influencer Marketing Rules Aim for Greater Compliance?blur=25

Influencer industry experts say with brands evaluating audience trust, relevance & engagement quality, RBI's new norms will bring in stricter checks around disclosures, approvals & creator education

Shalinee Mishra Jun 18, 2026 8:51 AM

Gameskraft Technologies Pvt. Ltd.?blur=25

The ruling marks a major development in the high-profile money laundering probe involving online gaming platform Gameskraft Technologies Pvt. Ltd.

Imran Fazal Jun 16, 2026 4:24 PM

RBI Enforces New Rules on Influencer Marketing and NBFC Incentives?blur=25

As per the central bank said the objective was to ensure that incentive structures do not encourage aggressive sales practices or lead to the mis-selling of products

e4m Staff Jun 16, 2026 12:15 PM

Archana Balaji Promoted to Director of Business Partner Operations at Target?blur=25

Prior to her elevation, Archana Balaji held the role of Director - Marketplace Operations

e4m Desk Jun 15, 2026 5:04 PM

zee FIFA?blur=25

Only officially licensed partners and authorized entities are permitted to use FIFA trademarks and branding, cautioned the company

e4m Staff Jun 12, 2026 7:11 PM

Ministry of Information and Broadcasting?blur=25

Industry stakeholders have until July 27 to submit comments on the draft framework

e4m Staff Jun 12, 2026 10:55 AM

Kriti Sharma Appointed Director of Data Privacy at AngelOne?blur=25

Kriti Sharma has 17 years of legal advisory and regulatory compliance experience across India and Southeast Asia

e4m Staff Jun 11, 2026 8:36 PM

AI era may need a new rulebook, says Vaishnaw as India reassesses digital laws?blur=25

The IT minister has signalled a fresh legal framework for artificial intelligence while balancing innovation, safety and economic growth

e4m Staff Jun 10, 2026 1:12 PM

Supreme Court draft sets tone for India’s AI rules?blur=25

Brands, technology platforms are increasingly using AI for behavioural prediction, automated decision-making, functions where the Court has stressed the need for human oversight and accountability

Anuja Jain Jun 8, 2026 9:12 AM

TDSAT Orders Singla Property to Pay ₹92.7 Lakh and Vacate Prasar Bharati siteti Site?blur=25

The order comes nearly 17 years after the MIB terminated the Haryana-based broadcaster's FM radio licence

Imran Fazal Jun 5, 2026 8:49 AM

The rise of the trust stack in India’s digital economy?blur=25

As India's DPDP Act reshapes the data economy, consent is quietly becoming a balance sheet asset and the companies building the architecture around it may define the next decade of digital commerce

Anuja Jain Jun 2, 2026 8:44 AM

How Google's lucrative ‘grey zone’ turned black and white?blur=25

Competitor keyword bidding generated an estimated $50 billion a year for Search platforms globally. India's courts have now decided that it was never theirs to sell

Anuja Jain Jun 1, 2026 4:55 PM

Delhi Court Ruling Reshapes Brand Keyword Strategies in India?blur=25

Market observers and players say ruling a positive move for leader brands, opens a route for legal recourse & levels playing field; category, brand keyword investment likely to see an acceleration

Anuja Jain Jun 1, 2026 8:59 AM

Delhi HC's Landmark Ruling Disrupts Google's Keyword Auction Model?blur=25

When the Delhi High Court ruled against Google in the Hindware keyword case, it did not just hand a victory to a sanitaryware brand. It put adtech's entire business model in the dock

Anuja Jain May 30, 2026 3:26 PM

Supreme Court Defines Skill Tournaments as Non-Gambling?blur=25

The distinction could have far-reaching implications for online and offline competitions involving games such as chess, esports, bridge, poker and even certain formats of rummy

Imran Fazal May 30, 2026 10:10 AM

ASCI Report Reveals Offshore Betting and Realty as Top Violators?blur=25

As per the report, of the 1,609 influencer ads processed 97.3% required modification, with over 54% promoting categories prohibited by law or where advertising is restricted

e4m Staff May 28, 2026 11:20 AM

Essel Group Celebrates 100 Years of Innovation and Growth?blur=25

Founded in 1926, Essel Group has grown into a multi-faceted conglomerate with a diverse  presence across businesses

e4m Staff May 21, 2026 1:38 PM

Dentsu's Q1 Performance: India and Japan Drive Growth?blur=25

While APAC saw organic decline of 7.5% and Americas declined 3%, Japan and India achieved organic growth

e4m Staff May 18, 2026 1:44 PM

Instagram, Reels, trending music?blur=25

Since the ease of accessibility creates a misconception that content is freely available for commercial use, brands must build clear intellectual property compliance rules, share industry observers

Shalinee Mishra May 12, 2026 9:15 AM

Monster Employment Index?blur=25

Author, speaker, storyteller Priyanka S Kaintura writes research is not simply the material to be disseminated, but something to be probed, dissected and understood

Priyanka S Kaintura Apr 23, 2026 3:10 PM

Rishika Sharma elevated to Director ShareChat and Moj marketing role?blur=25

Continues as Head of Marketing while stepping into a broader leadership role across ShareChat and Moj’s growth journey

e4m Staff Apr 20, 2026 12:30 PM

Employee Value Proposition | Grant Thornton India?blur=25

A film by Grant Thornton Bharat shows how employee value proposition playbook is transforming, its implications, changing storytelling equation, what future holds, and more

Ritika Upmanyu Apr 16, 2026 11:36 AM

BBC £500m savings push: Nearly 2,000 to be laid off?blur=25

The network has said almost 10% of its workforce will be asked to go as part of cost-cutting measures

e4m Desk Apr 16, 2026 9:11 AM

Vaibhav Sooryavanshi, IPL 2026, Rajasthan Royals?blur=25

The Rajasthan Royals teen’s IPL run is turning him into a Gen Alpha–Gen Z brand asset, with early endorsement deal reportedly in the Rs 75–80 lakh range—even as experts advise a calibrated approach

Kanchan Srivastava Apr 14, 2026 8:42 AM

Apoorva Singh exits JSW One Platforms after four years?blur=25

Apoorva Singh served as Senior Manager (Category) at JSW One Platforms Ltd

e4m Staff Apr 9, 2026 5:33 PM

Campbell Wilson resigns as Air India CEO?blur=25

Campbell Wilson was appointed as the CEO and Managing Director in 2022 on a five-year contract

e4m Staff Apr 7, 2026 9:29 AM

Vijaypat Singhania, Raymond, The Complete Man?blur=25

Vijaypat Singhania was the former Chairman of Raymond

e4m Desk Mar 31, 2026 7:58 AM

Suraj Rajappan appointed MD and CEO of Kotak Mahindra Prime?blur=25

Rajappan will take charge from June 1, 2026; Shahrukh Todiwala to superannuate on May 31, 2026

e4m Staff Mar 30, 2026 1:11 PM

innocean?blur=25

Layoffs have impacted departments like Account Management, Creative, OOH, Digital Media and Automative Showroom functions

Neeta Nair Mar 27, 2026 5:31 PM

Nikhil Sinha VP Business Simplilearn NoBroker Toppr background?blur=25

Harish Rawat has joined as the SVP of Marketing, Nikhil Sinha as the VP – Business, and Saurabh Jain as the Finance Controller

e4m Staff Mar 25, 2026 12:32 PM

UP Police cricket?blur=25

The playful thread among three police departments gave India’s T20 win an unexpected viral highlight

Vaishnavi Deshpande Mar 9, 2026 5:55 PM

Garima Arora promoted to Director, Data Scientist at Mastercard?blur=25

Garima Arora most recently served as Manager, Data Scientist in Mastercard’s AI Research and Product Development Team

e4m Staff Mar 2, 2026 10:15 AM

Louis Vuitton’s iconic flower motif spotted ‘carved in stone” at 12th Cent K'taka Temple?blur=25

The viral clip has sparked conversation over whether the 12th-century temple carving could have inspired the luxury brand’s iconic monogram

Vaishnavi Deshpande Feb 24, 2026 2:59 PM

Budget’s Tourism Thrust: What does it mean for the temple economy??blur=25

Industry stakeholders say the Budget allocations are likely to trigger a step-up in marketing spends for spiritual tourism across digital, retail media and creator-led platforms

Pooja Yadav Feb 13, 2026 8:27 AM