mediaco
Personalization in Advertising

Ad industry experts share insights on the importance of personalisation in ad campaigns

Noel Dsouza Aug 12, 2019 7:57 AM

MediaCom

Lawson appointed Worldwide Chief Operating Officer, Josh Krichefski becomes EMEA CEO and Kate Rowlinson to lead MediaCom UK

exchange4media Staff Jul 19, 2019 2:21 PM

WPP eBay

The move consolidates eBay's media business with WPP following a closed review between WPP and Publicis, eBay's agency of record in North America

exchange4media Staff Jul 19, 2019 11:46 AM

Toby

He succeeds Tim Castree who was named GroupM’s North American CEO in December

exchange4media Staff Jul 12, 2019 7:45 AM

Mobile Ad Fraud

Rajiv Darshi, General Manager (West) Mediacom, Suraj Nambiar, National Media Head, Tonic Worldwide, and Anand Chakravarthy, MD, India, Essence, share insights on challenges of mobile advertising

Noel Dsouza Jun 24, 2019 7:27 AM

Cannes

Mindshare is followed by Starcom at the second place and MediaCom at the third spot

exchange4media Staff Jun 20, 2019 2:12 PM

MediaCom ShareChat

The account will be managed and supervised by the MediaCom Delhi office under the supervision of Sudipto Chatterjee, General Manager, MediaCom

exchange4media Staff Jun 19, 2019 2:40 PM

Xaxis

Xaxis’s partnership with Toggle provides an opportunity for brands to tap into new audience segments with immediate access to 17% of Toggle Unique Video Viewers

exchange4media Staff Jun 13, 2019 1:07 PM

Zee media

Advertorial: The campaign 'National Agency Opinion Poll' was carried out at top agencies in Delhi, Mumbai, Kolkata and Bangalore

exchange4media Staff May 3, 2019 2:29 PM

e4m recap

We bring you a roundup of the news making headlines this past week

exchange4media Staff Apr 6, 2019 9:39 AM

Mediacom

Kate Rowlinson joins new CFO Christine Fang in the Global Executive Committee

exchange4media Staff Apr 5, 2019 5:10 PM

mediacom

MediaCom will be responsible for the media strategy, planning, buying and implementation for all media as per MPL’s requirements

exchange4media Staff Mar 8, 2019 12:35 PM

PriyaChoudhary

Choudhary joined Mediacom in 2014 as National Director – media buying

exchange4media Staff Feb 28, 2019 1:28 PM

Stephen Allan

Allan, Worldwide Chairman & CEO, MediaCom says right now India along with Philippines is the fastest growing consumer economy

Neeta Nair Feb 1, 2019 9:13 AM

ChristineFangMediCom

Fang, who has more than 20 years of experience in financial management roles at agencies and brands, joined GroupM in 2016

exchange4media Staff Nov 27, 2018 4:26 PM

The areas of responsibility for the agency teams across the world will include full funnel media planning, integrated media consultancy and buying, consumer insight and measurement

exchange4media Staff Aug 30, 2018 2:37 PM

Your weekly news roundup, a summary of some of the stories to keep an eye on

exchange4media Staff Aug 25, 2018 9:29 AM

The account will be managed and supervised from the MediaCom Gurgaon office.

Naziya Alvi Rahman Aug 22, 2018 8:59 AM

SPN will launch Sony Marathi channel on August 19. The Marathi segment contributes 4% to the overall TV revenue and industry experts estimate that the top-line is likely to grow by 10-15%

Madhuwanti Saha Aug 13, 2018 8:59 AM

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