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The capital will primarily fund the launch of 100 new SKUs across the 18-36 months age category by Q4 FY26
e4m Staff Jun 23, 2026 1:24 PM
Mohini Chaudhuri has held roles across Spotify, Film Companion, The Times of India, and RPSG Digital Media
e4m Staff Jun 19, 2026 12:42 PM
BW Wellbeing World of BW Businessworld was back with its annual conference, the 5th edition of the Festival of Wellbeing & Awards, to celebrate wellness, harmony, and evolution
BW Wellbeing World of BW Businessworld is back with its annual conference, the 5th edition of the Festival of Wellbeing & Awards, to celebrate holistic wellbeing
e4m Staff May 29, 2026 4:29 PM
BW Wellbeing World of BW Businessworld is back with its annual conference, the 5th edition of the Festival of Wellbeing & Awards, to celebrate wellness, harmony, and evolution
e4m Staff May 23, 2026 3:53 PM
April 2026 saw brands move beyond static hoardings, transforming everyday spaces into interactive, context-driven, and often unexpected storytelling platforms
Chehneet Kaur Apr 30, 2026 8:29 AM
She was the Senior Vice President and Business Head for UMG For Brands, India and South Asia
e4m Staff Apr 14, 2026 2:08 PM
From cultural insights to real-world installations, brands used OOH to spark engagement, not just visibility
Chehneet Kaur Mar 31, 2026 12:43 PM
Ganapathy Viswanathan, Independent Communication Consultant & Author, writes on the marketing brilliance behind how Hajmola turned a global gas crisis narrative into a brand moment
Ganapathy Viswanathan Mar 17, 2026 4:05 PM
This year, while the number of campaigns may be fewer, the ones on display are sharp, visible and rooted in the spirit of the season
Chehneet Kaur Mar 4, 2026 8:52 AM
The investment will focus on fast-growing premium categories across Beauty & Wellbeing and Home Care liquids
e4m Staff Feb 18, 2026 7:46 PM
Prior to this elevation, Sunanda Khaitan served as Vice President & Business Head of Lakmē
e4m Staff Jan 29, 2026 4:09 PM
Harikrishnan Pillai, TheSmallBigIdea's CEO & Co-Founder, believes brands must move at the speed of culture without losing their soul, balancing viral moments with long-term value creation
Aryendra Khan Jan 28, 2026 8:26 AM
The installation of the ‘Living Billboard’ campaign is a large green billboard made of 4,000 plants, strategically placed on the DND Flyover at the entry point to Delhi from Noida
e4m Staff Dec 24, 2025 3:24 PM
Series of witty, billboard banter featuring Amazon, EaseMyTrip, Taco Bell, Snapdragon, Reliance General Insurance, Chingles, CoinSwitch, and more make their way across social feeds
The new rules allow for blacklisting advertisers who violate guidelines and state that billboards will no longer be permitted on footpaths or rooftops
Over the past year, several homegrown agencies have opened offices or secured clients across the UAE, Saudi Arabia, and Qatar - markets witnessing accelerated digital transformation
Sunidhi Vijay Oct 28, 2025 9:03 AM
The OOH executions were complemented by collaborations with fashion creators
e4m Staff Oct 6, 2025 12:30 PM
The campaign will be amplified through digital activations, influencer collaborations and expert-led conversations
e4m Staff Sep 3, 2025 10:40 AM
July’s standout billboards combined creativity and cultural context, turning everyday streets into scroll-stopping moments
Chehneet Kaur Aug 4, 2025 12:41 PM
Brands are making a splash with their hyper-contextual and weatherproof creativity, turning the monsoon season into a unique OOH advertising opportunity
Anuja Jain Jul 26, 2025 8:48 AM
Varun Kandhari previously held the position of Director – Marketing and Strategic Demand at Mars Wrigley
As per Noida officials, several advertisers have shown early interest and campaign rollouts are expected to begin by mid-July
Shalinee Mishra Jul 5, 2025 9:04 AM
Varun Kandhari has 18+ years of experience with global FMCG organisations
e4m Staff Jul 1, 2025 12:01 PM
These billboards have been strategically placed in high-traffic areas, garnering passengers’ attention
e4m Staff Jun 19, 2025 6:05 PM
India’s DOOH market, which is growing fast, driven by tech, urbanisation, and immersive content, is set to hit 17% of OOH revenues by 2027 despite regulatory and infrastructure hurdles
Chehneet Kaur May 7, 2025 8:39 AM
From vision to impact – the conference and awards celebrated leaders and institutions in the wellbeing domain
e4m Staff Apr 26, 2025 4:23 PM
Studies show that consumers are 48% more likely to engage with a mobile ad after seeing the same campaign in the real world
Chehneet Kaur Apr 21, 2025 9:11 AM
Other key billboard locations in this £80 million TfL and Wildstone deal include arterial routes, such as Leytonstone underpass and A40 underpass in Ealing
e4m Staff Feb 17, 2025 4:21 PM
As part of this collaboration, Sharvari will be actively promoting Wellbeing Nutrition's Sports performance along with daily essentials
e4m Staff Jan 30, 2025 10:58 AM
The show's protagonist Avani Trivedi connected with the daily commuters in an initiative to bridge reel and real life
e4m Staff Dec 27, 2024 1:19 PM
The billboard is strategically launched during the wedding and holiday seasons, ensuring that Hafele stays top-of-mind for consumers seeking premium gifts, the company said
e4m Staff Dec 17, 2024 2:35 PM
Saurabh Kapoor, Co-Founder, Wellbeing Nutrition, tells us why the company is betting on innovation
Simran Sabherwal Dec 9, 2024 1:37 PM
Experts say inventory bookings increased by up to 40%, occupancy rates reached 90%, and Rs 40-50 crore were spent on election campaigns
Chehneet Kaur Nov 25, 2024 9:08 AM
Brands are increasingly propping up Influencers, especially nano creators, who seem to have an edge in terms of expense, engagement and reach
Shalinee Mishra Nov 14, 2024 9:10 AM
The change of guard has taken place while the civic body is in the process of finalizing the new OOH policy
After Ghatkopar and Navi Mumbai, another billboard collapsed in Kalyan City, even as the drive to conduct structural audit and remove illegal hoardings continues in the state
Kanchan Srivastava Aug 6, 2024 8:17 AM
Rescue operations are underway with no reports of anyone trapped beneath the debris so far
Also, the civic body will hire agency for field survey of DOOH and has proposed camera+sensors to monitor illumination
Kanchan Srivastava Jul 31, 2024 8:35 AM
The IOAA has drafted a letter to agencies with the suggestion in order to prevent them from engaging with illicit media owners in light of the Ghatkopar billboard tragedy
Chehneet Kaur Jul 26, 2024 9:14 AM
Traffic police is believed to have told the BMC that moving ads distract drivers leading to accidents. Luminosity of static DOOH to be capped as well
Kanchan Srivastava Jul 17, 2024 8:51 AM
In a related development, the SC has directed the Railways to follow the notice issued by the BMC to remove oversized and unauthorised hoardings erected on railway premises
Kanchan Srivastava Jul 16, 2024 8:50 AM
A group of over 40 media owners associated with various OOH associations from across the state visited Shinde's official residence Vasrha on Monday
Kanchan Srivastava Jul 12, 2024 8:31 AM
OOH players say they were not consulted while framing the draft policy, and the proposals are 'unjustified and irrational'
Kanchan Srivastava Jul 4, 2024 8:50 AM
Third party insurance and QR codes with agency details on hoardings to be mandatory. Also, stringent rules for DOOH
Kanchan Srivastava Jul 3, 2024 8:50 AM
BMC has drafted stringent rules for OOH advertising which seek to redefine the entire out-of-home advertising including DOOH. It will be made public once 'model code of conduct' is lifted
e4m Staff Jun 14, 2024 5:33 PM
DHL Express is the principal sponsor and official logistics service provider for the Mumbai Indians team
e4m Staff May 23, 2024 1:46 PM
The 3rd year of BW Wellbeing 40 under 40 awards and 2nd year of BW Wellbeing 30 under 30 awards were also held; these awards were given to the winners for excellence in different wellbeing categories
e4m Staff May 20, 2024 1:47 PM