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Ronitaa Italia Takes Creative Lead at BCCL's 1838?blur=25

Prior to this, Ronitaa was Editor-in-Chief of GoodHomes and Home and Design Trends magazines at Worldwide Media

e4m Staff Sep 1, 2026 1:59 PM

Meghna Sharma Takes the Helm as Editor of Prestige India?blur=25

The international luxury lifestyle media brand is set to launch its Indian edition

e4m Staff Aug 31, 2026 4:27 PM

Bobby Pawar: Seeing the world through a poet’s creative eye?blur=25

Guest Column: Sonal Dabral reflects on Bobby Pawar’s poetry collection, celebrating his distinctive writing style and the emotional depth, imagination and artistic eye behind his work

Sonal Dabral Aug 31, 2026 12:10 PM

Gatha Dhingra Takes on Brand Strategy Lead Role at SNITCH?blur=25

Dhingra was previously with Myntra as Manager - Brand Marketing

e4m Staff Aug 31, 2026 8:37 AM

D2C Brands Shift Focus from ROAS to Sustainable Profitability Metrics?blur=25

Industry heads say brands are looking beyond immediate conversions to retention, repeat purchases and potential lifetime value since marketing spends need to drive sustainable, profitable growth

Sunidhi Vijay Aug 25, 2026 8:46 AM

How Ingredient Branding is Transforming Consumer Choices?blur=25

The shift is visible across categories, with consumers looking beyond brand names, and storytelling now focused on familiar, purposeful ingredients

Sunidhi Vijay Aug 18, 2026 8:54 AM

Parag Murudkar Named Head of Marketing at Aditya Birla Sun Life AMC?blur=25

Previously, he served as Head - Brand, Product and Channel Marketing at Aditya Birla Capital Ltd. (NBFC)

e4m Staff Aug 17, 2026 10:24 AM

Vineet Jain Takes Helm as COO of Reliance Retail Fashion Division?blur=25

Prior to joining Reliance Retail, Jain served as Chief Operating Officer at V-Mart Retail

e4m Staff Aug 14, 2026 3:30 PM

Netcore.ai Launches Agentic Marketing Platform for Enhanced Accountability?blur=25

The rebrand signals a structural shift: from software vendor to AI-native outcome partner

e4m Staff Aug 12, 2026 12:28 PM

This Week's Ads: Celebrating Nostalgia and Sibling Bonds?blur=25

Our take on this week’s campaigns and a spotlight on fresh ways to turn familiar cultural cues into brand stories

Aryendra Khan Aug 8, 2026 9:36 AM

River Mobility Secures $120 Million Series C Funding from Elev8 and Claypond?blur=25

This round also saw participation from existing investors Yamaha Motor Corporation, Al Futtaim Group, Mitsui & Co. and venture debt firms like Alteria Capital, Innoven Capital and Stride Ventures

e4m Staff Aug 6, 2026 8:13 AM

AAAi?blur=25

Dr. Annurag Batra writes that AAAI must embrace change, transparency and fresh thinking to stay relevant

Annurag Batra Aug 5, 2026 5:40 PM

AAAI?blur=25

Dr. Annurag Batra writes that AAAI must embrace change, transparency and fresh thinking to stay relevant

Annurag Batra Aug 5, 2026 5:17 PM

Nonita Kalra Joins BCCL as Chief Creative Officer for Luxury Sector?blur=25

Kalra has been appointed Chief Creative Officer – Luxury, Fashion and Lifestyle at BCCL

e4m Staff Aug 5, 2026 2:10 PM

Banks Shift Focus to Lifestyle Rewards to Attract Younger Consumers?blur=25

Industry executives say private sector banks have expanded collaborations due to changing consumer expectations, particularly among millennials and Gen Z

Sunidhi Vijay Aug 5, 2026 9:07 AM

Biraja Tripathy Resigns as Head of Product at JioBlackRock Mutual Fund?blur=25

He spent nearly two years at JioBlackRock Mutual Fund

e4m Staff Aug 4, 2026 6:26 PM

Nirvik Singh: India’s global agency and business leader?blur=25

Celebrating Nirvik Singh means recognising the Indian leadership that professionalised agency business at home and earned authority across global markets

Annurag Batra Aug 4, 2026 9:47 AM

Enhancing the AAAI Lifetime Achievement Award for Future Generations?blur=25

Dr Annurag Batra shares his suggestions that could make the award even more credible, transparent and meaningful in the years to come

Dr Annurag Batra Aug 4, 2026 8:55 AM

Tanya Goyal?blur=25

Tanya Goyal explains why she chose to recuse herself from the selection committee before deliberations began, alleges systemic governance failures within the association

e4m Staff Aug 3, 2026 2:20 PM

Dr. Annurag Batra Highlights Journalism's Unique Strengths at Awards?blur=25

At s4m Journalism 40Under40, Dr Annurag Batra, Chairman & Editor-in-Chief, e4m & BW Businessworld, said that even in the changing times media remains one of the most important institutions of society

e4m Staff Aug 3, 2026 12:41 PM

Transparency, not speculation, should define Lifetime Achievement Awards?blur=25

The recent debate surrounding the Advertising Agencies Association of India's (AAAI) Lifetime Achievement Award has highlighted an important issue that goes well beyond any individual nominee

Dr Annurag Batra Aug 1, 2026 1:33 PM

Mrunal Thakur?blur=25

As Mrunal Thakur celebrates her birthday, here’s a look at how the actor has built a diverse brand portfolio, emerging as one of the most sought-after faces in Indian advertising

e4m Staff Aug 1, 2026 8:56 AM

Ambi Parameswaran & Santosh Desai?blur=25

Dr Annurag Batra writes about the industry veterans, as e4m has learnt that they are the leading contenders for the award

Annurag Batra Jul 31, 2026 5:52 PM

Dr sandeep goyal?blur=25

Dr Annurag Batra writes why Dr. Sandeep Goyal’s remarkable journey as an adman, entrepreneur and industry voice merits the AAAI Lifetime Achievement Award

Annurag Batra Jul 31, 2026 3:45 PM

Advertising Agencies Association of India?blur=25

Advertising body accused of spreading ‘false and malicious’ allegations; legal notice seeks public apology, explanation and withdrawal of statements

Imran Fazal Jul 31, 2026 1:30 PM

AAAI Award Controversy Highlights Need for Stronger Governance?blur=25

A deep dive into - how did AAAI Lifetime Award process reach a stage where it has become a matter of public disagreement?

Dr Annurag Batra Jul 31, 2026 1:27 PM

AAAI Launches Board Elections Amid Governance Controversy?blur=25

According to the election papers circulated among members, the new governing board will comprise 23 elected members, including one President

Imran Fazal Jul 31, 2026 10:40 AM

Megha Mamgain Returns as Deputy Executive Editor at News18.com?blur=25

Mamgain previously served as Managing Editor - Health & Lifestyle at Jagran New Media

e4m Staff Jul 31, 2026 8:25 AM

AAAI Lifetime Achievement Awardee?blur=25

The nomination form is sent to all members of AAAI seeking nomination after providing for a few weeks’ time to nominate

e4m Staff Jul 29, 2026 3:20 PM

AAAI Engages Independent Auditor Amid Lifetime Achievement Award Controversy?blur=25

The move comes days after e4m reported scrutiny over the award process following Tanya Goyal's recusal from the selection committee

e4m Staff Jul 29, 2026 3:16 PM

Aniket Singh Takes Role as Manager of Strategy at Schaeffler?blur=25

Prior to this, Aniket Singh was with Koovers as AGM- Platform Business & Strategy

e4m Desk Jul 29, 2026 2:34 PM

Remembering Derek Bose: A Mentor Who Shaped Young Talent?blur=25

Lopah Mudra Bhattacharrya, Vice President Corporate Communications, HDFC Life, pays tribute to senior journalist Derek Bose who passed away recently

e4m Staff Jul 29, 2026 12:17 PM

Raymond Partners with AT Kearney for ₹300-Crore Agency Review?blur=25

For agencies, the Raymond review represents one of the largest integrated account opportunities in the Indian market this year

Imran Fazal Jul 29, 2026 11:48 AM

SPAG FINN Partners?blur=25

This strategic expansion reinforces SPAG/FINN’s integrated communications capabilities for GCCs as Hyderabad evolves into one of the world’s fastest-growing innovation and leadership hubs

e4m Staff Jul 28, 2026 4:51 PM

Shashi Sinha Steps Down from Omnicom Media India Leadership Role?blur=25

A trailblazer in every sense, Sinha’s career spans nearly four decades of redefining how media is planned, bought, and measured in India

Kanchan Srivastava Jul 28, 2026 9:26 AM

AAAI's Lifetime Achievement Award: The Need for Transparency?blur=25

The industry is discussing not the achievements of the AAAI recipient, but the process behind the selection; the conversation has shifted from celebration to scrutiny

Ruhail Amin Jul 27, 2026 1:18 PM

AAAI's Lifetime Achievement Award Faces Governance Challenges Amid CCI Scrutiny?blur=25

Advertising executive Tanya Goyal has informed AAAI that she was withdrawing from the committee proceedings as the selection methodology did not meet basic standards of corporate governance

e4m Staff Jul 27, 2026 11:34 AM

Remembering Chuck Russell: A Hollywood Visionary and Friend?blur=25

Author and historian Bhuvan Lall shares memories of his friendship and deep association with American film director and screenwriter Chuck Russell who passed away recently

Bhuvan Lall Jul 27, 2026 8:47 AM

AAAI?blur=25

Industry experts say the bigger concern is not who wins, but the lack of transparency around how the winner is determined, with only a handful of people aware of the process

e4m Staff Jul 24, 2026 6:20 PM

Charlette Machado Promoted to VP at Avanse Financial Services?blur=25

Machado has been elevated to the post of Vice President and Head - Brand & Customer Advocacy

e4m Staff Jul 20, 2026 4:30 PM

Megha Mamgain Departs Jagran New Media After Nine Successful Years?blur=25

Megha Mamgain served as Managing Editor - Health & Lifestyle at Jagran New Media

e4m Staff Jul 20, 2026 10:12 AM

Raymond?blur=25

Multiple industry sources told e4m that the company has invited several of the country's top advertising and media agencies to compete for the consolidated business

Imran Fazal Jul 20, 2026 8:39 AM

FIFA World Cup Final 2026?blur=25

The final whistle sparked a wave of creative social media posts, from emotional storytelling and nostalgic callbacks to playful illustrations and clever brand integrations

Aryendra Khan Jul 20, 2026 7:44 AM

Vikas Garg?blur=25

The arrest comes days after the ED provisionally attached assets worth Rs 940.7 crore belonging to Garg, his family and entities allegedly controlled by him under the PMLA

e4m Staff Jul 14, 2026 7:45 PM

Rajeev Beotra’s ‘Chronicles from Mehra World’?blur=25

In the second part of Rajeev Beotra’s ‘Chronicles from Mehra World’, the journey continues with humour, fitness, self-discovery and reinvention

Rajeev Beotra Jul 14, 2026 5:00 PM

Ankur Parmar | Mahindra Lifespace Developers Ltd?blur=25

Ankur Parmar, CMO of Mahindra Lifespace Developers Ltd, says AI is reshaping search, customer journeys and agency relationships, changing how brands are discovered, built and trusted

Sandhi Sarun Jul 14, 2026 8:59 AM

Luxury Housing Developers Shift Focus to Branding and Lifestyle?blur=25

For marketers, the luxury housing category is moving beyond lead generation with developers increasingly focusing on creating distinct brand identities

Sunidhi Vijay Jul 14, 2026 8:25 AM