insurance
Danielle Gracias, Deputy Vice President - PR & Corp Comm at Ageas Federal Life Insurance, explores how the comms function is redefining trust, navigating the opportunities and challenges, and more
Ritika Upmanyu Jun 30, 2026 3:05 PM
Brands, particularly in the e-commerce and D2C ecosystem, are spending during the cultural windows but are measuring what comes back in terms from such intent-driven buying
Anuja Jain Jun 29, 2026 9:03 AM
Sunil Agrawal will step down from the role with effect from 14 July 2026
e4m Staff Jun 25, 2026 8:20 AM
Journeys are seamless for consumers, fragmented for brands. The gap lies in consistency, context, and what brands actually do with data
e4m Staff Jun 8, 2026 12:11 PM
With insurance, mattresses, appliances and finance brands embracing creator-led, entertainment-first marketing, experts say brand personality now drives visibility, engagement and cultural relevance
Sunidhi Vijay Jun 8, 2026 8:32 AM
Prior to this, Amit Palta was Chief Product & Distribution Officer at ICICI Prudential Life Insurance
e4m Staff Jun 4, 2026 12:26 PM
Ather Energy has subscribed to 100 per cent of the initial paid-up share capital of the subsidiary through cash consideration
e4m Staff May 29, 2026 7:56 AM
Erum Kidwai has been leading the company’s integrated marketing, brand, communications, and customer engagement strategies
e4m Staff May 26, 2026 2:51 PM
The insurtech startup reversed a Rs 193.4 crore loss from the previous year as growth in core insurance operations and investment income lifted its overall financial performance
e4m Staff May 14, 2026 11:58 AM
Dubey brings over two decades of experience within Bajaj General Insurance
e4m Staff Apr 29, 2026 8:10 AM
Shrish Ramchandra Mahuli has previously worked with organisations such as Reliance General Insurance, ICICI Lombard General Insurance, and Tata Motors Ltd
e4m Staff Apr 28, 2026 2:18 PM
As consumers actively articulate their requirements through queries, brands are beginning to use these signals as a real-time pulse of demand to inform planning, creative and media strategies
Sunidhi Vijay Apr 27, 2026 8:37 AM
Sourabh Lohtia, Chief Marketing & Communications Officer at PNB MetLife, talks about their latest campaign with Smriti Mandhana, marketing in the insurance sector, and more
Shalinee Mishra Apr 23, 2026 12:58 PM
Khanna had been serving as Vice President Marketing at Acko since October 2023
e4m Staff Apr 20, 2026 2:44 PM
Anuj Saraf has over a decade of experience in brand building and strategic marketing across insurance and consumer-facing sectors
e4m Staff Apr 15, 2026 1:58 PM
Here are five health insurance companies in India that offer wide coverage options, large hospital networks, and useful benefits
NATIVE CONTENT Apr 7, 2026 4:37 PM
Kamlesh Rao, MD & CEO, Aditya Birla Sun Life Insurance, shares, how the company is approaching marketing, with a clear move towards digital-first, influencer-led and conversation-driven strategies
Sunidhi Vijay Mar 30, 2026 8:59 AM
Surabhi Kanjilal, Chief Marketing Officer, Zurich Kotak General Insurance, writes on the structural realities that women leaders still have to navigate through their career journeys
Surabhi Kanjilal Mar 23, 2026 3:09 PM
The appointment will be effective from April 16, 2026, and is subject to IRDAI and other necessary approvals
e4m Staff Mar 11, 2026 4:54 PM
Guest Column: Vinit Kapahi, Chief Marketing Officer at Aviva India, explains how policy renewal is one of the few moments when a brand naturally reconnects with the customer
Vinit Kapahi Mar 11, 2026 8:26 AM
HDFC ERGO CTO Sriram Naganathan explains how GenAI is transforming insurance claims, customer trust, partner productivity, and the evolving role of the CTO.
Brij Pahwa Feb 25, 2026 5:54 PM
Suresh has spent significant part of his career with Kotak‘s life insurance business
e4m Staff Feb 23, 2026 6:35 PM
The narrative is brought to life through the films ‘Lionish’ and ‘Dogow’
e4m Staff Feb 10, 2026 1:55 PM
The campaign will be featured across television, digital platforms, and outdoor media
e4m Staff Jan 25, 2026 4:00 PM
According to Ravindra Sharma, Chief – Brand, Corporate Communication and CSR, SBI Life Insurance, while digital consumption is rising, TV continues to play a significant role
Sunidhi Vijay Jan 21, 2026 9:15 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & author, on how India saves diligently, yet life insurance remains an afterthought
Ganapathy Viswanathan Dec 26, 2025 8:02 AM
Guest Column: Nimish Agrawal, Director Digital Business Unit & Chief Marketing Officer, Niva Bupa Health Insurance, writes about why 2025 marked a pivotal point for health insurance marketing
Nimish Agrawal Dec 25, 2025 9:29 AM
Guest Column: Vinit Kapahi, Chief Marketing Officer, Aviva India Life Insurance, writes on why empathy isn’t just a marketing strategy but the emotional anchor that rebuilds trust
Vinit Kapahi Dec 11, 2025 8:57 AM
At the MarTechAI Summit, Sameer Jain discussed how AI is reshaping media mix, audience discovery, and planning strategies
e4m Staff Dec 10, 2025 5:06 PM
The refreshed expression introduces a contemporary visual identity, a digital-forward customer experience, and the brand’s new core articulation, ‘Har Wada Mumkin’
e4m Staff Dec 10, 2025 3:31 PM
The collaboration seeks to reach underserved customer segments, including individual entrepreneurs and Small and Medium Enterprises (SMEs)
e4m Staff Nov 10, 2025 5:35 PM
Shenoy brings with him over three decades of experience in the life insurance sector
e4m Staff Oct 10, 2025 4:53 PM

















