Lahiri comes with 30 years’ experience in financial services & consumer industries

exchange4media Staff 6 hours ago


The ‘Soch Ke Liya Hai’ campaign features Vinay Pathak as the concerned father

exchange4media Staff Mar 15, 2023 1:59 PM

Future Generali India Insurance?blur=25

The brand says that often empowering labels like 'superwomen' and 'shero' used for women are patronising and unrealistic

exchange4media Staff Mar 11, 2023 9:21 AM


Readers can scan the QR codes placed on the advertisement and watch the ad play out on their phones

exchange4media Staff Mar 5, 2023 6:00 PM

Pankaj Gupta?blur=25

Gupta joins from HDFC Life where he was Group Head – Distribution Strategy & Alliances

exchange4media Staff Mar 3, 2023 12:03 PM


The ten-film campaign humorously captures the pre-wedding shenanigans of Indian families while driving home the importance of life insurance

exchange4media Staff Feb 27, 2023 4:03 PM


Bathwal, CEO, Aditya Birla Health Insurance shares insights about the company’s recent campaign, which has four customers sharing their journey

Tanzila Shaikh Feb 13, 2023 12:50 PM


The company has launched a consumer study to understand millennial and genZ’s awareness

exchange4media Staff Feb 6, 2023 5:49 PM


The campaign talks of the importance of positive health behaviour

exchange4media Staff Jan 29, 2023 4:00 PM


Manish Dubey, CMO, ICICI Prudential Life Insurance, speaks to e4m on how the brand is taking digital marketing channels to the next level of experience

Tanzila Shaikh Jan 17, 2023 8:54 AM

Future Generali?blur=25

The 360-degree marketing campaign has been launched digitally on various mediums and will appear in 8 languages

exchange4media Staff Jan 16, 2023 10:35 AM


The brand has launched a campaign to focus on the benefits of their long-term income plan

exchange4media Staff Jan 14, 2023 7:26 PM


Infidigit is set to create a strategy to organically boost SBI Life’s ranking through its interactive website

exchange4media Staff Jan 4, 2023 4:51 PM

Max Life?blur=25

Rahul Talwar, CMO, Max Life Insurance, shares insights behind the recently launched TVC with Rohit Sharma and Ritika Sajdeh as brand ambassadors, evolving consumer sentiments and growing TG

Ritika Raj Dec 31, 2022 8:07 AM

Hrithik Roshan?blur=25

The campaign comprises of two TVCs and will be promoted through TV and digital platforms

exchange4media Staff Dec 24, 2022 7:56 AM