The television commercial has been developed by Densu Impact and Isobar has crafted the digital film

exchange4media Staff 7 hours ago

The company has announced the revamped identity, with a new logo and tag line, to mark its 10-year anniversary

exchange4media Staff Jul 2, 2020 12:22 PM

The entire logo represents swipeable buttons to cue the digital age

exchange4media Staff Jul 1, 2020 5:57 PM

The film beautifully showcases a father’s natural instinct to protect those he loves

exchange4media Staff Jun 22, 2020 3:34 PM

The #DostiwithDad campaign is aimed at promoting a sense of security to elderly citizens who are alone during the pandemic

exchange4media Staff Jun 21, 2020 8:00 PM

Before joining Bajaj Allianz Life, he was with Star Union Dai-Ichi Life Insurance

exchange4media Staff Jun 11, 2020 5:47 PM

According to TAM Adex report, advertising by the category in Mar-May '20 dropped by 47 per cent on TV and 25 per cent on digital. It increased by 163 per cent on radio

Sonam Saini Jun 10, 2020 8:40 AM

Bhatia will be reporting to Aalok Bhan, Director and Chief Marketing Officer, Max Life

exchange4media Staff Jun 9, 2020 12:56 PM

The agency has been awarded a fully integrated mandate, which includes ATL, BTL, Digital, Social and Performance Marketing

Neeta Nair Jun 5, 2020 8:11 AM

Prior to this, Sangoi was associated with Aditya Birla Sun Life Insurance

exchange4media Staff Jun 4, 2020 2:08 PM

Prior to this, Mukherjee was associated with Bain & Company as Head Marketing, Corporate Communication and Editorial

exchange4media Staff Jun 2, 2020 2:56 PM

Wunderman Thompson South Asia’s ‘21 Times Health’ report takes a look at the effects of the Coronavirus pandemic and the resulting lockdown on the health, pharma and wellness categories

exchange4media Staff May 29, 2020 4:59 PM

Experts share recommendations for brands to improve customer engagement and navigate the uncertain marketing terrain in the new normal

Noel Dsouza May 29, 2020 8:15 AM

According to TAM AdEx report, ad insertions on digital have decreased by 39%, while for Radio and Print the drop has been at 8% when compared with last year

Sonam Saini May 28, 2020 9:12 AM

The campaign highlights how doctors are vulnerable to violence almost every day and urges people to protect those who protect us

exchange4media Staff May 26, 2020 8:00 PM

In today’s segment of ‘Beating All Odds’, Sarbvir Singh, CEO of Policybazaar, speaks to Impact's Neeta Nair

Neeta Nair May 22, 2020 9:23 AM

The account will be handled by Rediffusion’s Mumbai office

exchange4media Staff May 22, 2020 8:51 AM

Guest Column: Aalok Bhan, Director & Chief Marketing Officer, Max Life Insurance, says brands must be empathetic, agile and revise the rules to win customers

Aalok Bhan May 18, 2020 9:19 AM

Prior to this, Iyer was associated with Max Life Insurance in Gurgaon and Cipla Ltd in Mumbai

exchange4media Staff May 13, 2020 5:44 PM

Guest Column: Anjali Malhotra, Chief Customer, Marketing and Digital Officer, Aviva India pens down some evolving strategies to follow in the new normal and plan for success post the crisis

Anjali Malhotra May 12, 2020 8:46 AM