Manu will be based out of Gurugram and report to Prashant Tripathy, Managing Director & CEO, Max Life

exchange4media Staff Mar 17, 2020 2:14 PM

Experiential storytelling ad platform, mCanvas has created an interactive mobile-led ad campaign for HDFC Life using real-time face and speech recognition technology

exchange4media Staff Mar 17, 2020 10:56 AM

SBI Life released a new social experiment digital video, featuring popular women influencers like Srishti Dixit, Eisha Chopra, Kriti Vij and Srishti Srivastava.

exchange4media Staff Mar 9, 2020 2:13 PM

The film is being released on digital platforms and will be amplified across all of Acko’s social channels

exchange4media Staff Mar 9, 2020 12:31 PM

iProspect India will handle services like search engine optimisation, search engine marketing, paid social, affiliates and display facilities

exchange4media Staff Mar 3, 2020 6:39 PM

The campaign has been created in partnership with Creativeland and has been rolled out on Facebook, YouTube, Twitter and Instagram, along with OOH and radio

exchange4media Staff Mar 3, 2020 2:41 PM

Prior to this, Bachwani was Group Head - Customer Experience with Edelweiss Group

exchange4media Staff Feb 26, 2020 5:32 PM

The films show slice-of-life situations which highlight low insurance premiums offered by Acko

exchange4media Staff Feb 25, 2020 3:07 PM

Sood, who has over three decades of experience in the insurance industry, will be involved in InsuranceDekho’s corporate governance, business planning and strategic expansion

exchange4media Staff Feb 19, 2020 3:24 PM

The campaign features several prolific Indian women who have blazed a trail in their respective industries

exchange4media Staff Feb 17, 2020 4:55 PM

Malhotra, Chief Customer, Marketing and Digital Officer, Aviva India, talks about the vision and thought behind the campaign, market spends, strategy, key focus for 2020 and more

Nafisa Shaheen Feb 17, 2020 12:39 PM

The 'Smart logon ki clear hai priority, baaki sab baad mein, Pehle LIC' campaign showcases the importance of having life insurance to live one’s dream

exchange4media Staff Feb 15, 2020 9:01 AM

Gupta, Sr Executive Vice President (Sales) & CMO at HDFC Life, talks about the latest campaign, innovative strategies, influencer marketing and more

Nafisa Shaheen Feb 13, 2020 12:27 PM

dX–cubic will handle the media mandate for HDFC ERGO Health Insurance, effective January

exchange4media Staff Feb 10, 2020 11:29 AM

Conceptualised by Mullen Lintas, the campaign will be featured across all genres of TV, major Radio stations, OOH in 17 cities and Print

exchange4media Staff Feb 8, 2020 10:06 AM

 'BounceBack' has been used as a theme in the brand's recent campaigns. It further strengthens the brand promise of HDFC Life’s ‘Sar utha ke jiyo!'

exchange4media Staff Feb 8, 2020 7:48 AM

Ramarao will lead Acko's technology and product strategy, with a focus on customer-driven innovation

exchange4media Staff Feb 6, 2020 7:04 PM

The campaign comprises 3 digital films, which have so far garnered 5,17,082 impressions and achieved a high View-Through Rate of 42.07%

exchange4media Staff Feb 1, 2020 4:00 PM

The run is scheduled to take place in Gurugram on February 16

exchange4media Staff Jan 27, 2020 4:24 PM

The Rakshakaran Hero campaign TVC, conceived by FCB Ulka, will run on TV, Digital and Outdoor platforms for a month during the India-Australia Cricket Series

exchange4media Staff Jan 25, 2020 8:09 AM