independence
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant and author, notes how Indian consumers have evolved and how brands have learned to anchor business goals in cultural moments
Ganapathy Viswanathan Jan 22, 2026 8:32 AM
This festive week brands went all out to catch the patriotic and festive fervour. A round of ads and spots that caught our eye
Soumya Gawri Aug 16, 2025 9:04 AM
With over eight crore units manufactured annually, 75% of its products made in India, and over 15,000 jobs generated directly and indirectly
e4m Staff Aug 15, 2025 5:30 PM
Conceptualised with music composer Sneha Khanwalkar, the #TributeToIndia campaign creates a fresh rendition of the national anthem using iconic sounds of India
e4m Staff Aug 15, 2025 3:30 PM
Gas-O-Fast’s latest campaign positions it as the Asli Indian Solution
e4m Staff Aug 15, 2025 2:30 PM
Tata Tea Premium's 2025 ‘Desh Ka Garv’ campaign combines the spirit of chai, hand-painted kettles, and AI-powered storytelling to honour and preserve India's cultural heritage
Anuja Jain Aug 15, 2025 1:30 PM
The initiative urges citizens across the country to switch off their phones for an hour, from 6pm to 7pm on 15th August
e4m Staff Aug 15, 2025 12:30 PM
Tata Tea Premium has been celebrating Independence Day over the years by blending everyday tea rituals with regional art-forms
e4m Staff Aug 15, 2025 11:30 AM
The campaign has been crafted by Cheil X and features a series of 10 real consumer-led testimonial films
e4m Staff Aug 15, 2025 9:30 AM
From heartfelt realism to AI-powered humour, most brands have opted for fresh, inclusive, and personal expressions of national pride
Aryendra Khan Aug 15, 2025 9:16 AM
The campaign urges citizens to view movement as a commitment to their own health and a contribution to the nation’s strength
e4m Staff Aug 15, 2025 8:30 AM
Conceptualised by Social Panga and produced by The Yellow Shutter, this film captures the collective artistry of India’s jewellery makers
e4m Staff Aug 14, 2025 6:13 PM
Niva Bupa aims to educate Indians that investing in comprehensive health insurance is the only way to secure financial freedom
e4m Staff Aug 14, 2025 1:56 PM
Readers can now order a reprinted copy of The Hindu’s legendary August 15, 1947, edition – a rare collectible that captures the spirit of India’s first Independence Day
e4m Staff Aug 14, 2025 10:38 AM
It is a movement to empower underserved communities and transform public spaces in celebration of India’s 78th Independence Day
e4m Staff Aug 11, 2025 4:16 PM
A look at the prominent brands that launched campaigns capturing the essence of freedom and patriotism
NATIVE CONTENT Aug 17, 2024 12:46 PM
The AR filter offer its users to virtually wear Bhagat Singh’s iconic hat and moustache
e4m Staff Aug 16, 2024 12:26 PM
As India celebrates 78th Independence Day, brands drenched themselves in the colours of the tricolour as they launched creative ad campaigns
e4m Staff Aug 16, 2024 9:28 AM
Conceptualized by TBWA India, the campaign offers a fresh perspective on the Indian national flag
e4m Staff Aug 15, 2024 2:00 PM
The composition, created on the occasion of India’s 78th Independence Day, has been performed by the gurus and Scholars of ITC SRA
e4m Staff Aug 14, 2024 2:24 PM
Both channels will air a series of content with the theme ‘India @100’
e4m Staff Aug 14, 2024 12:40 PM
The film has been directed by Mumbai-based digital agency ibs fulcro
e4m Staff Aug 11, 2024 10:00 AM
The film spotlights India's milestones from the Green Revolution of Punjab that bolstered India's grain self-sufficiency to Delhi’s 1982 Asian Games that heralded the start of colour TV revolution
e4m Staff Aug 10, 2024 8:28 AM
The #PublicSalutes campaign is an ode to the spirit of India's freedom fighters, delving into the lives of unsung heroes who etched their names in the accounts of history
The programmes paid an ode to the strides being made by the county and hailed the gallant contributions of individual sections of society
exchange4media Staff Aug 16, 2023 10:16 AM
Creative greats share their ideas for Independence Day if they were given no briefs, no rules and absolute liberty
Tanzila Shaikh Aug 16, 2023 8:57 AM
The film also echoes the role of aluminium as the backbone for numerous critical applications in the modern world
exchange4media Staff Aug 15, 2023 7:00 PM
CMD & Editor in Chief of Bharat Express Upendrra Rai led the function
exchange4media Staff Aug 15, 2023 4:50 PM
Doordarshan has deployed 41 Cameras. Of these 36 have been deployed at Red Fort and 5 at Rajghat. This includes 5 robotic unmanned cameras
exchange4media Staff Aug 14, 2023 4:55 PM
The brands getting featured in the series include Power Gummies, Nasher Miles, Chowman, Regrip, Zoff Spices, and Freakins
exchange4media Staff Aug 14, 2023 10:05 AM
The film is a tale of fortitude, elegance, and perseverance that has contributed to shaping India's indomitable spirit
exchange4media Staff Aug 14, 2023 8:46 AM
Hindi content is showing early signs of some comeback, as films perform consistently writes Taurani
Karan Taurani Aug 13, 2023 10:28 AM
The #PragatiKiDhun music campaign has been created by K Raheja Corp's in-house Corporate Communications Team and music composer Sanket Sane
exchange4media Staff Aug 12, 2023 2:00 PM
Puneet Das, President - Packaged Beverages (India and South Asia), Tata Consumer Products, spoke to e4m on the brand’s latest hyperlocal ‘Desh Ke Dhaage’ campaign
Sohini Ganguly Aug 11, 2023 9:05 AM
The TVC has been conceptualized by Mullen Lintas with a rendering by Usha Uthup
exchange4media Staff Aug 8, 2023 2:11 PM
Celebrates Independence Day with a musical TVC narrating the story of Handlooms, sung by Usha Uthup
exchange4media Staff Aug 7, 2023 3:58 PM
Prasar Bharati, Doordarshan and Akashvani will help amplify the ‘Meri Maati Mera Desh’ campaign, said
exchange4media Staff Aug 3, 2023 6:43 PM
The month-long campaign will be implemented through a series of posts, statics and videos, celebrating the colours of India
exchange4media Staff Aug 2, 2023 3:43 PM
The campaign celebrates moments of a leap of faith and self-belief
exchange4media Staff May 15, 2023 2:00 PM
The campaign encourages women to celebrate themselves and value their freedom
exchange4media Staff Aug 22, 2022 6:20 PM
The campaign, conceptualised and executed by Ogilvy’s Content Force, is the second edition of Uncut
exchange4media Staff Aug 19, 2022 1:04 PM
The ad, created by TBWA/India, has drawn criticism for its very idea and has also been called a copy of a three-year-old short film
Mansi Sharma Aug 18, 2022 8:54 AM
Kinetic collaborated with MediaCom and Ogilvy to deliver the campaign
exchange4media Staff Aug 16, 2022 2:44 PM
The campaign talks about the inherent behaviour of bargaining at local shops
exchange4media Staff Aug 15, 2022 1:00 PM
The campaign film commemorates India’s proud moments post-Independence
exchange4media Staff Aug 15, 2022 10:00 AM