ilo
The account is reportedly valued at $20 million to $30 million in annual agency fees
AI agents are reshaping modern marketing through autonomous campaign management, customer engagement, media buying, analytics, and personalised experiences.
Brij Pahwa May 21, 2026 6:26 PM
While marketed as a productivity tool, Microsoft’s terms caution users against relying on Copilot outputs
While Jacob Andreou will report directly to CEO Satya Nadella, Ryan Roslansky, Perry Clarke and Charles Lamanna will continue leading Microsoft 365 apps
e4m Staff Mar 23, 2026 4:25 PM
This pilot represents an opportunity to thoughtfully evaluate how brands can participate in advertising within ChatGPT while also driving incremental demand back to retailer and brand destinations
Prior to this elevation, Pallavi served as Assistant General Manager - Marketing and earlier as Senior Manager - Marketing at Euler Motors
e4m Staff Feb 24, 2026 12:37 PM
Vasu Sharma previously worked at Meta’s Facebook AI Research (FAIR) division
e4m Staff Jan 21, 2026 4:30 PM
Danilo Boer has also been named as the President of the Global Creative Council
With a cumulative $5.66 billion haul, the franchise now leads over other major Hollywood trilogies by nearly $1 billion at the global box office
e4m Staff Dec 27, 2025 8:19 AM
The ministry, however, noted that AI-generated devotional tracks were played during the Durga Navratri festival as part of a small trial
e4m Staff Dec 12, 2025 4:03 PM
The programmes will be aired nationwide across Akashvani, Doordarshan channels and WAVES OTT
e4m Staff Sep 30, 2025 10:34 AM
The pilot will include premium homes typically left out in surveys, Vikram Sakhuja, the newly elected chairman of MRUCI, told e4m in an exclusive interview
Kanchan Srivastava Sep 25, 2025 8:38 AM
The ‘intelligence report’ from WPP Media claims that Epsilon’s inventory fails to meet industry benchmarks for viewability and user attention
Prior to joining Epsilon, Pratik was a Vice President of India IP Development at Oracle Cerner
e4m Staff Jan 30, 2025 2:55 PM
Guest Column: Krishnaji Desai, Vice President, Software Engineering – Epsilon, writes why it is imperative to rethink marketing strategies from foundational to aspirational consumer expectations
Krishnaji Desai Jan 23, 2025 12:24 PM
Prior to this, Rodney Mendonca was with JioAds as AVP– E-commerce, Online and Travel Vertical
Network Advertising is the creative agency behind the new campaign with Virat Kohli
e4m Staff Aug 6, 2024 12:07 PM
In today’s Epilogue 2023, Anshu Khanna, Founder and Managing Director of Goodword Media Services, talks about the biggest trends in the PR industry
e4m Staff Jan 12, 2024 10:57 AM
In today’s Epilogue 2023 series, Nitin Mantri, Group CEO at AvianWE, talks about fostering a culture of continuous learning, adaptability, and innovation in the PR landscape
In today's 'Epilogue 2023' series, we have Bhaskar Majumdar, Head – Marketing Communications, CSR and Digital, Egis – India and South Asia
e4m Staff Jan 4, 2024 11:41 AM
At e4m Programmatic Summit 2023, Nahar, Founder & CEO of Happilo, narrates the journey of building the popular dry fruit brand
Network Advertising is the creative agency behind the campaign with the cricketer
exchange4media Staff Aug 4, 2023 3:00 PM
Vikas D Nahar, Founder & CEO- Happilo, talks about the brand’s journey, marketing strategy and more
Ritika Raj May 10, 2023 8:45 AM
Fielddrive supports event organizers globally with sustainable solutions to delight their attendees with the best visitor flow management
exchange4media Staff May 1, 2023 1:09 PM
Wittesaele, Global CEO at Xaxis, talks about creating bespoke algorithms for clients using their new AI technology Copilot
Shantanu David Apr 26, 2023 8:29 AM
Our two cents on the latest spot by the health food brand for the IPL season
Sandhya Raghavan Apr 25, 2023 3:24 PM
As per the FM, the policy will push innovation and research by start-ups and academia
exchange4media Staff Feb 1, 2023 12:36 PM
The campaigns this year dialled up creativity and patriotic fervour
exchange4media Staff Jan 27, 2023 8:53 AM
The brand has formed a connect with the badminton champ’s Hyderabad association
exchange4media Staff Jan 26, 2023 12:00 PM
The winners have been awarded for cutting-edge digital initiatives and delivering on-demand governance and services to citizens
exchange4media Staff Jan 20, 2023 9:22 PM
The account will be serviced by the agency’s office in Bangalore
exchange4media Staff Jan 9, 2023 12:00 PM
The account will be serviced by the agency's Bangalore office
exchange4media Staff Jan 9, 2023 11:39 AM
In today’s Epilogue 2022 series, Nitin Mantri, Group CEO at AvianWE, talks about how the pandemic has ushered in a new leadership paradigm
exchange4media Staff Jan 5, 2023 12:43 PM
In today’s Epilogue 2022 series, Deepshikha Dharmaraj, Chief Executive Officer, BCW India Group, talks about the 'three P’s' that their clients focused on in 2022
exchange4media Staff Jan 3, 2023 11:50 AM
In today’s Epilogue 2022 series, Aman Gupta, managing partner, India Spag Finn Partners, shares his thoughts about the year that was & PR practices he would like to see in 2023
Shrabasti Mallik Jan 2, 2023 9:00 AM
In today’s Epilogue 2022 series, Archana Jain, Managing Director, PR Pundit, shares her thoughts about the need to secure greater investment by clients in measurement of perception
exchange4media Staff Dec 30, 2022 12:39 PM
In today’s Epilogue 2022 series, Sunil Gautam, Founder & Partner, Pitchfork Partners Strategic Consulting LLP, shares his thoughts about the year that was & PR practices he would like to see in 2023
exchange4media Staff Dec 27, 2022 11:09 AM
Ashish Jalan, Director at Concept PR, writes on the evolution of public relations industry practices in 2022 for our new series 'Epilogue 2022'
Ashish Jalan Dec 26, 2022 11:12 AM
The web series ‘Dum Laga ke India' will welcome star guests like PV Sindhu, Vaani Kapoor, Arman Mallik & Pranitha Subhash
exchange4media Staff Nov 18, 2022 12:59 PM
As per the agreement, Ventes Avenues becomes the exclusive distributor of Adsquare’s Footfall Measurement solution to media buyers in India, Indonesia, and Vietnam
exchange4media Staff Nov 2, 2022 11:29 AM
The digital campaign addresses the challenges faced by students while studying
exchange4media Staff Sep 4, 2022 10:00 AM
