popkorn has been appointed by Nutrabooti to lead its social and digital creative responsibilities, following a competitive pitch process.

This comes off the back of a strong 2023 for the digital creative agency where it has picked up new brands and moved into its new office.

Nutrabooti is an upcoming D2C brand manufacturing nutraceuticals for proactive and preventive healthcare, compromising a perfect blend of power of modern science and and magic of jadibootis.

Ritika Jain, Founder of Nutrabooti, said: “We are thrilled to be working with popkorn to build the Nutrabooti range of nutraceutical products at a time when consumer awareness for well-being and the larger category is higher than ever.”

“Their strategic and creative thinking demonstrated a strong understanding of and passion for the brand and their collaborative way of working aligns perfectly with our values.”

Vishal Mehra, Chief Executive Officer at popkorn, said: “Our team is thrilled with this win, and the prospect of creating a new super-category, within a growing category. We were enamoured by Nutrabooti’s willingness to explore innovative concepts and leveraging usage of different platforms to reach a broader audience. We can’t wait to go live with our ideas.”

Ahead of International Day of Action for Women’s Health (28 May 2023), The Weber Shandwick Collective today announced the launch of its bespoke, cross-market offering committed to shaping healthier futures for all women in Asia Pacific. The Weber Shandwick Collective Women’s Health offer brings together a passionate group of agency experts from across the region, covering health communications, corporate communications, policy and advocacy, employee engagement, digital innovation, and design experience. The offer is fuelled by unparalleled data intelligence and works closely with a curated group of in-culture advisors and external consultants from business, government, academia and society. 

The offer will be led by Rachael Pay, managing director, health, Weber Shandwick EMEA and senior health sponsor for the APAC region, and is designed to drive a change in the definition of women’s health – historically niched around reproductive health and diseases unique to women – to a more holistic view on health, wellness, and wellbeing. Evidence shows women in Asia are at a higher risk of suffering from a multitude of diseases or experience poorer outcomes than men, as is the case with such common conditions including heart disease caused by hypertension, diabetes, auto-immune diseases and Alzheimer’s disease. 

The Women’s Health offer is underpinned by a suite of products and services including the agency’s latest proprietary insights product, The Women’s Health Indicator. Developed by data analysts and behaviour experts, it informs and identifies specific gaps in women’s health by analysing and assessing data points measured across society, media and policy. 

“Research shows that across the Asia Pacific region, women are more prone to experiencing health inequalities brought on by sociocultural influences and conditions and political environments that limit their ability to initiate and access optimal care," said Liz Clark Martinez, Vice President, Health Strategy, Weber Shandwick Hong Kong & Singapore. "To foster change in the field of women's health, we must gain a deep understanding of women and the intersections of culture and modern medicine – only then can we support clients to actively drive progress across all areas of health by developing communications programs that truly resonate and drive action.”

Research recently conducted by The Weber Shandwick Collective reinforces the need for bespoke multi-stakeholder education and awareness campaigns, not only to reach women but to resonate with them to drive meaningful change. 

“Take it in your stride” is a phrase that women in India often hear when they voice health issues. However, healthcare needs to be gender-specific which is often overlooked. Every woman should have access to curated information specific to her concerns without stigma, and it is imperative that this is normalized.” said Ruchika Vyas, EVP- Client Experience and Health Practice Lead, Weber Shandwick Mumbai. 

Findings from media coverage and social media data analysed from April 2022 to March 2023 in multiple Asian markets show a lack of information specific to women about Alzheimer’s disease, diabetes, and rheumatoid arthritis (RA), despite the increased risks for women:

• Despite evidence that women in Asia with type 2 diabetes are almost twice as likely to die from coronary heart disease as men with diabetes, ² only 4% of total diabetes coverage in the region mentions women explicitly.
• Despite data in Japan showing almost twice as many new cases of Alzheimer’s disease in women than in men,⁵ less than 1% of Alzheimer’s disease conversation in the region is female-focused.
• Despite evidence that there are at least three times as many women with RA than men with RA in South Korea⁶, only 3.5% of online content in the region is specific to women. 

“At The Weber Shandwick Collective, we’re helping clients rewrite the script for women’s health, widely acknowledged as one of the critical areas of inequity in our region today. Our offer is driven by a force of passionate health experts and specialists from every office across our business, spanning areas like diversity, equity & inclusion (DEI), employee engagement and  Femtech innovation – who are catalysing change in fair treatment, care, and access to truly reflect the experiences, cultures and life stages of women in Asia Pacific today," said Vanessa Ho Nikolovski, Chief Client & Growth Officer, Weber Shandwick, Asia Pacific. “Our unique offer will bridge knowledge gaps and help companies and brands sit at the heart of women’s health through creativity, action, and measurable impact.” 

In addition to the launch of the Women’s Health offer in the Asia Pacific region, Weber Shandwick is proud to be an industry leader in its commitment to supporting women’s health and well-being through its existing and evolving People Programmes and Policies across the region. 

“We are proud to be leading in the development of best-in-class programs focusing on our employees who are women, who make up over 70% of our current workforce,” said Susie Bates, Chief People Officer, Weber Shandwick, Asia Pacific. “In addition to supporting mental well-being talks and resources, our markets are committed to the ongoing development of programmes, including country-relevant menstrual and psychological support to employees, as well as flexible working policies at all levels. We remain completely committed to drive programmes in this space, whilst continuing to be mindful of our culturally nuanced markets and sensitivities around them.” 

Dharampal Satyapal Group (DS Group) has named Jyotsna Dash Nanda as AVP - Corporate Communications. 

Previously, she worked with Prefect Relations as the Branch Director for over nine years.

Nanda has over 25 years of experience in public relations consultancy and marketing communications for clients involving crisis communications, media relations, media training, internal communications, and editorial writing for a wide range of industries including consumer durables, banking and finance, services industry, technology, automotive, healthcare and education verticals. 

Throughout her career, she contributed to India InfoMedia Private Limited, Enterprise Public Relations, Hanmer & Partners, Brodeur India and Candour Communications.

As Ruder Finn completes its 75 years, Bloomgarden had an insightful podcast session with exchange4media’s PR and corp comm team where she shared the agency’s story from its inception till date, its expansion in middle east, envisaging growth prospects in the Indian market, its role in shaping global PR industry and more.

Talking about the organisation's legacy and the culture that has been fostered over 75 years, Bloomgarden said, “Culture is something we have prioritised. Our theme is ‘What’s Next’ and I am really proud of that because, as we all know, the field is changing rapidly and especially now, with new technology tools, digital channels, the uncertainty in terms of new marketplace and technical transformations that so many of our clients are going through. We have to push the boundaries to make sure we are adopting the practices.”

Bloomgarden further talked about the lessons she learnt from her father and how she is taking it forward. “My father always said that time is elastic and what that meant, was that there is always enough time to do your job. If you are excited about the work you do, you can always fit something important in,” she conveyed.

Please click below to listen to our podcast:

Commwiser, a specialised Indian communications agency into the legal and professional services space, has joined hands with Mirovia, a global network of PR agencies providing specialist communications, marketing and business development advice across borders to legal sector clients. With Commwiser being a part of Mirovia, it broadens its reach across Europe, Southeast Asia and Latin America. Commwiser India currently has its presence in India and Canada.

This also presents Commwiser with an opportunity to enhance its service offerings, broaden its horizons, and access a variety of specialised talents and resources in the field of legal marketing, paving the way for more comprehensive client support.

Aman Abbas, Co-founder and CEO at Commwiser, commented: “The Mirovia network truly matches the nature of the legal market - global, collaborative and quality-driven. As part of this global network of legal marketing firms, members are well placed to add value to clients who have similar aspirations. We are excited to be a part of this excellent bunch of professionals as this gives us the capability to support our clients’ growth requirements in different parts of the world.
Commwiser India would also benefit from Mirovia’s unmatched specialised capabilities in litigation PR and handling Class Action suits in India. This is another milestone in Commwiser’s speciality in the legal industry in India, which has been recognised time and again by the industry.”

Gus Sellitto, Founder of Byfield Consultancy in London, said: “As Mirovia continues to grow, we are excited to welcome Commwiser and TriOn & Co. Having new members in India and Singapore represent a significant milestone in our efforts to expand globally and enables us to assist clients in a broader range of geographies. Singapore has become one of the biggest global centres for arbitration as well as the primary business hub for Southeast Asia, while India is set to become the third-largest economy in the world within a decade and is beginning to open its vast legal market to foreign firms. With Commwiser’s and TriOn’s deep knowledge of their respective markets, Mirovia will be able to enhance its ability to provide the best communications advice to its clients at an international level.”

Founded in 2017 by Aman Abbas, former Communications Head at KPMG and former Director of Client & Market Development at leading Indian law firm Shardul Amarchand Mangaldas, Commwiser is a specialist PR agency focusing on Professional Services and Law Firm Marketing, including strategic and reputation counsel, media relations, litigation PR, digital and social media integration, and stakeholder mapping and engagement.

The Mirovia alliance was founded in February 2020 by leading agencies Byfield Consultancy in the UK, Eliott & Markus in France, Eye Communications in Germany, Valletta Relazioni Pubbliche in Italy and Gerico Associates in Spain and Latin America. Benelux agency Stark Narrative joined in 2022. Commwiser and TriOn, a Singapore-based strategic communications firm - are the first Asia-based members to join the Mirovia network.

As recognised legal PR specialists in their respective jurisdictions, Mirovia partner agencies collaborate on cross-border mandates by pooling their respective strengths to legal sector clients’ advantage internationally – providing local market expertise and supporting clients with profile-raising, communications, legal directories submissions and marketing activities. Mirovia members now comprise over 100 specialists ideally placed to support international law firms, including US firms, looking to enhance their profile across Europe and Asia.

Additionally, Mirovia provides crisis PR and litigation PR support to clients internationally. Mirovia members also advise law firm clients in need of reputation counsel. In litigation PR, Mirovia members work closely with dispute resolution lawyers helping to manage the reputation of businesses and individuals who are bringing or defending litigation across borders. Last year, and in direct response to the anticipated growth in class actions across Europe, Mirovia launched a dedicated Class Action desk to provide reputation management PR services to businesses launching or defending class actions in Europe and internationally.

Shalini Singh has joined RPG Group as Group Head - Brand and Communications.

Prior to this, she was associated with Ambuja Cement and ACC as Chief-Corporate Communications, Chairman-POSH Committee and Add.

Director ACC Mineral Resources Ltd. Singh is an integrated communication and sustainability professional with over 27 years of multi-industry experience. She has worked with various organisations such as Holcim, TATA Power, Accenture, Bharti Tele-Ventures Limited, Kale Consultants Limited and Arvind Mills.

Value 360 Communications and RepIndia today announced a JV to form a new entity named RepValue to offer clients and brands an advanced mechanism for superior, real-time reputation management insights and solutions. The combined synergy of RepIndia and Value 360’s digital and PR capabilities over decades will enable clients to significantly enhance their reputation and brand communication matrix.

RepValue will focus on creating a strategic crossover of PR and digital reputation management to build holistic, full-service, insight lead and outcome-based brand reputation solutions. The collaborative ambit will span tech-backed capabilities, including creative innovation, content creation, online branding, crisis management, social listening, and round the clock response management, CRM, SEO, social media, corporate communication, and perception management, to bolster the online reputation and presence for key brands. 

Ayesha Chenoy, Chairperson and Founder, RepIndia, said, "I’m excited to partner with Value 360. We have a common vision, ethics and a proven track record and reputation. What the market needs today is a single strategic, seamless solution. Reputation management is not reactive, but proactive. We need to own our narrative. Every piece of communication needs to go through a reputation filter, every brand issue needs to be managed before it becomes a crisis. This is the first solution that will make the brands future ready, in a world where everything can change in a minute” 

Kunal Kishore, Founder Director, Value 360 Communications, said, "Both Value 360 Communications and RepIndia have charted similar growth trajectories in the communications and digital space. In a world witnessing strong integration of comms and digital, the two powerhouses will together bring in a solution for Indian organisations that can lead to effective reputation management. In a digital-first world where online conversations impact the sentiment around a brand, we will offer a comprehensive solution that draws strengths from both and raises the bar in reputation management." 

Archit Chenoy, CEO, RepIndia, said, "The strategy will be based on the fundamental needs of the business and brand, and the partners will ensure economies of scale not only in terms of pricing but also in efficiency and quality so as to protect shareholder values.” 

RepValue brings a brand promise of exceptional thought leadership, strategic, customised solutions and sniper-focussed execution with experience spanning across industries and a talent base of over 800+ dedicated professionals. It will create a single integrated solution to protect and nurture client reputation. Both communication firms have a legacy of building strong global and Indian brands, including Adani Group, JSW, Tata Trusts, MG Motor India, Canon, Suzuki, Amazon, Paytm, Audi, Shopify, KAYAK, The Body Shop, Haldiram's, and many more.

The advisory board for RepValue will be announced soon.