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Brands across fashion beauty & jewellery say reels, styling content, occasion-led campaigns and influencer partnerships are helping bridge gap between digital engagement and offline conversions
Sunidhi Vijay May 29, 2026 9:12 AM
Umang Papneja joined Julius Baer India in 2022 after a stint of nearly 13 years with IIFL Wealth
Robert Bensoussan’s appointment will take effect following the completion of Oriflame’s comprehensive recapitalisation transaction, which is expected later this year
e4m Staff Nov 12, 2025 12:50 PM
Prior to joining IIFL Home Finance, Kousgi served as MD & CEO of PNB Housing Finance
e4m Staff Oct 30, 2025 3:58 PM
e4m accessed a 90-page dossier detailing explicit shows across Ullu and ALTT; officials say the ban followed months of ignored advisories, weak age-gating, and deliberate attempts to evade oversight
e4m Staff Sep 11, 2025 8:52 AM
Guest Column: V.C. Barathi, a Tamil television industry expert, writes on the recent ban on 25 OTT apps and content regulation within India
V.C. Barathi Jul 28, 2025 10:01 AM
Platforms blocked for streaming sexually explicit content without compliance; emergency powers invoked under IT Act
e4m Staff Jul 25, 2025 1:36 PM
Kanungo’s regulatory depth and RBI experience aim to bolster IIFL Finance’s governance, compliance and financial inclusion goals
e4m Staff Jun 16, 2025 7:22 PM
The video, featuring Abhishek Banerjee, humorously explores the ups and downs of trust, both in relationships and finances
e4m Staff Dec 30, 2024 4:47 PM
Beyond couture, Rohit Bal also had collaborations with brands like Reebok and Oriflame
e4m Staff Nov 4, 2024 11:06 AM
Giving a head start to the brand’s social media presence, Schbang Delhi has executed an onboarding reel
exchange4media Staff Aug 3, 2023 2:09 PM
As part of the mandate, Concept PR will also provide professional daily news monitoring services
exchange4media Staff Mar 22, 2023 10:57 AM
The actor has been roped in to enhance the brand’s pan-India presence
exchange4media Staff Jan 30, 2023 1:06 PM
Arya has held senior marketing roles at Piramal Group and Google
exchange4media Staff Apr 19, 2022 2:13 PM
Kothari has previously worked with companies like BIG Magic, Viniyard Films, Shashi Sumeet Productions, and Endemol, among others
exchange4media Staff Nov 10, 2021 4:55 PM
The company is in advanced talks for $400 million fundraise at a valuation of $4 billion, suggested recent reports
exchange4media Staff Aug 9, 2021 3:00 PM
Manav Verma was previously working as the head of marketing and sales development at DHL Smart Trucking
exchange4media Staff Mar 23, 2021 3:46 PM
The account will be managed from the agency’s Mumbai office
exchange4media Staff Feb 12, 2021 11:08 AM
Today’s webinar sponsored by Convosight will highlight the change in marketing strategies, new launches and change in consumer behaviour patterns in the personal care & hygiene ecosystem
exchange4media Staff Oct 28, 2020 9:04 AM
In a three-part ad series, Sharma delivers the message of straight talk when it comes to delivering solutions in the most uncomplicated way
exchange4media Staff Sep 14, 2020 3:37 PM
The campaign uses an AR filter to help women seize the day and flaunt colours they love!
exchange4media Staff Jul 28, 2020 3:24 PM
With this, the brand is solidifying its commitment to supporting happy and healthy families
exchange4media Staff Jun 25, 2020 12:00 AM
Through the campaign and its latest challenge, the brand encourages its digital audiences to adopt a nature-first mindset
exchange4media Staff Jun 7, 2020 12:00 AM
The first campaign by IIFL Finance with Sharma is a public service message advising people on safety guidelines and rules to follow during lockdown
exchange4media Staff May 28, 2020 3:46 PM
As part of the campaign, Oriflame India has also created a special video celebrating motherhood and thanking all mothers, especially working ones
exchange4media Staff May 12, 2020 1:53 PM
The campaign creates a paradox by showing that even fearless are worried about the pandemic and it’s wise to stay indoors
exchange4media Staff May 11, 2020 12:55 PM
The campaign is live on business channels and communicates how the IIFL Markets App has brought the stock markets home
exchange4media Staff Apr 25, 2020 9:39 AM
Through the campaign, users were asked to submit videos or pictures of their families exercising and getting fit together
exchange4media Staff Apr 18, 2020 12:08 PM