As part of the on-ground campaign, the Unani medicine brand will be offering health consultation and products for free

exchange4media Staff Dec 28, 2020 12:34 PM


Hamdard Laboratories will utilize POSM, print, radio, television and digital platforms and social media to engage with their target audiences as part of the integrated marketing campaign

exchange4media Staff Dec 8, 2020 2:59 PM


The latest digital TVC breaks away from the clutter to focus on Joshina’s preventive measure against seasonal flu and cold

exchange4media Staff Oct 28, 2020 1:19 PM


This will be an integrated marketing campaign across PSOM radio and digital mediums to maximize reach

exchange4media Staff Sep 8, 2020 1:45 PM


Suman Varma, CMO, Hamdard Laboratories, tells us that with consumer’s priority now being health, the brand is looking at launching new products along with bringing Safi & Joshina back to the forefront

Simran Sabherwal Sep 4, 2020 9:24 AM


As part of the new campaign, the brand leverages print, television, social media, and radio platform to spread awareness around Unani Medicine

exchange4media Staff Jun 11, 2020 12:00 AM


The campaign creates a paradox by showing that even fearless are worried about the pandemic and it’s wise to stay indoors

exchange4media Staff May 11, 2020 12:55 PM

Safi's Face Banega Great campaign?blur=25

Conceptualized by FCB Ulka, the TVC showcases how Safi tastes bitter and strong but its usefulness surpasses the latter by providing natural solutions to common skin problems

exchange4media Staff Nov 14, 2019 3:01 PM


Industry experts believe companies will spend on advertising to revive consumer sentiments and boost sales

Dolly Mahayan Sep 9, 2019 8:56 AM

Budget 2019?blur=25

With 2019 general elections nearing, Budget 2019 will be the last tool for BJP Government to meet the expectations of common man and the corporate sector

Dolly Mahayan Jan 30, 2019 9:08 AM


Increased purchase across India, attractive offers, significant promotional activities by brands and rise in ad spends all point to a festive season full of hope and cheer

Dolly Mahayan Nov 5, 2018 8:33 AM


Rapid advancement in technology and better connectivity have significantly increased the scope of business in Tier I & Tier II and rural markets

Dolly Mahayan Apr 24, 2018 9:00 AM


Mansoor Ali, CMO, Hamdard India, says, consumers are moving away from products that are synthetic or manufactured with chemical processes; be it medicines, cosmetics, home or personal care products.

Dolly Mahayan Mar 29, 2018 8:58 AM


Hamdard Laboratories (India) is the 109- year old maker of iconic Unani brands and herbal FMCG products such as RoohAfza, Safi, Roghan Badam Shirin, Joshina, Sualin and Cinkara

exchange4media Staff Dec 7, 2017 2:36 PM


Hamdard Laboratories assigns the creative mandate for its flagship brands to FCB Ulka following a multi-agency pitch

exchange4media Staff Nov 15, 2017 9:05 AM

Hamdard ventures into new vertical with RoohAfza Fusion drinks?blur=25

The 360-degree campaign by Rediffusion Y&R wants to target a new and younger audience while maintaining loyal consumers

exchange4media Staff May 27, 2017 7:53 AM

Hamdard Laboratories launches ‘#ExpectMore’  campaign for Roghan Badam Shirin?blur=25

The campaign was developed by L&K Saatchi and Saatchi and was shot by MagicBox productions

exchange4media Staff Jan 5, 2016 8:21 AM