Negotiations between Zee and Fédération Internationale de Football Association (FIFA) are still underway and an agreement is expected to be signed soon, sources said

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Geopolitical uncertainties in the Middle East—another important source of advertising demand—have further contributed to a cautious outlook

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LEGO's FIFA World Cup 2026 campaign featuring Messi, Ronaldo, Mbappé and Vini Jr. is not just an ad; it is advertising history

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Coca-Cola will bring the original FIFA World Cup trophy to India for the first time in ten years

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