Business promotion expenses of the company rose 40% to Rs 405.5 crore from Rs 289.6 crore

Javed Farooqui Sep 22, 2021 9:02 AM

The brand will also introduce various fan engagement initiatives and increase its recall value

exchange4media Staff Apr 23, 2021 12:45 PM

Dangal Games CEO & Founder Varun Mahna expects the number of fantasy game users to grow from 10 crore to 80 crore in the next two to three years

Javed Farooqui Apr 7, 2021 8:14 AM

The fantasy sports platform will create engaging content featuring Prithvi Shaw as part of an integrated campaign with a theme 'Yahaan Hai Kuch Xtra'

exchange4media Staff Apr 6, 2021 2:00 PM

From title sponsor Dream11 to platforms like Gamezy, My11Circle and FanFight, gaming apps have witnessed tremendous growth on the back of their IPL broadcast campaigns

exchange4media Staff Jan 28, 2021 8:06 AM

The body announced that the changes are a result of months of research, studying various global self-governing organisations

exchange4media Staff Dec 15, 2020 8:57 AM

All such advertisements must carry a mandatory warning message, the guidelines have said

exchange4media Staff Dec 5, 2020 1:03 PM

Kanungo, Director – Brand and Marketing Strategy, Games24x7, spoke about ramping up spends, utilizing inventories to put across the right communication this IPL and cutting through the clutter

Misbaah Mansuri Oct 27, 2020 8:14 AM

Through this association, Bam will create content and promote the brand’s unique and innovative format

exchange4media Staff Sep 18, 2020 3:26 PM

The company has also set aside Rs 300 crore for investing in growing the market for fantasy sports and other online gaming events during this financial year

exchange4media Staff Sep 15, 2020 2:32 PM

The account will be handled out of the agency’s Bangalore office led by Saurabh Jain, EVP - South, Havas Media

exchange4media Staff Sep 15, 2020 10:16 AM

The campaign features brand ambassadors Virendra Sehwag and Danny Morrison

exchange4media Staff Sep 14, 2020 1:14 PM

Fantasy Sports as a sector is represented by Federation of Indian Fantasy Sports (FIFS), a self-regulatory body incepted in 2017.

exchange4media Staff Sep 11, 2020 6:19 PM

Experts weigh in on the fact that communication with its target groups and affordable data rates played a key branding role in triggering growth and prominence of the OFS industry

Nafisa Shaheen Sep 4, 2020 8:46 AM

The report shared key insights into the fantasy sports landscape in India, its economic impact and future in a post-COVID world

exchange4media Staff Jul 9, 2020 1:55 PM

Godara, the Co-Founder and CEO of MyTeam11, speaks about his company's resilience during the crisis and the future of fantasy gaming

Sanstuti Nath Jun 24, 2020 8:56 AM

Guest Column: Karam Malhotra, CEO (India), VP Global, SHAREit, gives us a glance into the future of the gaming industry, particularly in the context of COVID-19

Karam Malhotra May 14, 2020 8:20 AM

The free gameplay on its fantasy cricket platform lets gamers pick their favourite cricketers from a team of the pre-timed upcoming match

exchange4media Staff Mar 31, 2020 2:51 PM

According to Indian Federation of Sports Gaming, the number of users have grown from 2 million in 2016 to almost 90 million in 2019

Shreshtha Verma Mar 29, 2020 2:00 AM

Tamannaah joins Virat Kohli, who recently renewed his association with MPL as brand ambassador, and she will represent and endorse the brand across channels

exchange4media Staff Mar 4, 2020 3:26 PM