Sachin Tendulkar roped in as brand ambassador for Paytm First Games
The company has also set aside Rs 300 crore for investing in growing the market for fantasy sports and other online gaming events during this financial year

Paytm today announced that it's subsidiary Paytm First Games (
The company has also set aside Rs 300 crore for investing in growing the market for fantasy sports and other online gaming events during this financial year. It said that over the next six months, 200 plus live events would be featured on the platform including international and domestic cricket tournaments, soccer leagues and more.
Sachin Tendulkar said, “Cricket is an engaging sport, and we all tend to have opinions about the game – right from player selection to playing strategies. Paytm First Games
Sudhanshu Gupta, COO Paytm First Games said, "
Paytm First Games offers over 50 games where the most popular is fantasy sports where players apply research and strategy to engage with live sporting events. The platform currently engages with over 80 million gaming enthusiasts with the majority of them from smaller cities and towns
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