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As streaming platforms use artificial intelligence to describe, classify and recommend entertainment, inaccurate metadata may be creating a new blind spot for connected television advertisers
Shantanu David Jul 24, 2026 9:15 AM
Kaun Banega Crorepati Season 18 will premiere on Monday, August 10 at 9.00PM exclusively on Sony Entertainment Television and Sony LIV
e4m Staff Jul 20, 2026 4:06 PM
The arrest comes days after the ED provisionally attached assets worth Rs 940.7 crore belonging to Garg, his family and entities allegedly controlled by him under the PMLA
e4m Staff Jul 14, 2026 7:45 PM
From business-first ideas to creator equity and a growing appetite for AI-era humanity, has Cannes Lions 2026 charted advertising's next chapter?
Aryendra Khan Jul 2, 2026 9:14 AM
Siddharth Roy Kapur will provide strategic guidance on content investment opportunities, industry partnerships, platform expansion and long-term value creation
e4m Staff Jun 29, 2026 4:02 PM
Lenovo, CEAT, Jaguar Land Rover, Adidas, Zydus and JBL join the growing roster of advertisers leveraging the FIFA World Cup 2026 on Z
e4m Staff Jun 26, 2026 4:03 PM
Campaigns from Leo India, Ogilvy Bangalore, Enormous and Fundamental help India add five more shortlists
e4m Staff Jun 23, 2026 3:44 PM
Nanda joins bigbasket from Amazon India, where he served as Director, Selling Partner Services
e4m Staff Jun 16, 2026 5:47 PM
From gaming hubs and retail media to IoT homes and creator studios, EY-Parthenon's Raghav Anand laid out why the television screen is rapidly becoming the most powerful commercial real estate in India
e4m Staff Jun 11, 2026 4:15 PM
Prior to joining SBI Mutual Fund, she served as Associate Vice President – Digital Marketing at IIFL Capital Services
e4m Staff Jun 10, 2026 2:15 PM
The partnership is expected to focus on knowledge transfer, passive infrastructure sharing and next-generation network deployment
Imran Fazal Jun 10, 2026 8:23 AM
One agency, 19 years, a PR Grand Prix, and now a seat on the Cannes jury. Rakesh Menon of Ulka says the category has never been more rigorous, or more necessary
Aryendra Khan Jun 3, 2026 8:54 AM
A new study finds that the market's content intelligence gap actively suppresses budget confidence at every stage of the planning and trading cycle
Anuja Jain May 29, 2026 8:02 AM
Previously, Colin Fleming served as EVP, Chief Marketing Officer at ServiceNow
e4m Staff May 28, 2026 8:39 AM
He was earlier Head of Marketing for India and South East Asia at UiPath
e4m Staff May 25, 2026 10:14 AM
on Day 3 of ABBY Awards, Enormous named Creative Independent Agency of the Year and PepsiCo India was named Client of the Year
e4m Staff May 22, 2026 10:22 PM
Pillai passed away on Monday night after reportedly suffering a cardiac arrest in Mangalore
e4m Staff May 12, 2026 4:06 PM
AI infrastructure must move beyond hype to deliver measurable ROI, faster decisions, and real business outcomes, says Lenovo’s APAC marketing leader.
Brij Pahwa May 5, 2026 3:46 PM
Arpit Jaiswal was earlier leading growth strategy, product leadership at Google Pay
e4m Staff Apr 17, 2026 2:05 PM
Review by Abhishek Gulyani, Managing Director of India and Head of Corporate Affairs for Asia Pacific at Zeno Group
e4m Staff Apr 16, 2026 3:35 PM
Chandrika Jain, Marketing Director at Lenovo India, speaks about how AI has helped bring centuries old and deeply rooted art forms to life
Anushka Roy Choudhary and Simran Sabherwal Apr 7, 2026 1:02 PM
Mohan Menon is a Chennai-based writer who spent his entire professional life with Ogilvy & Mather
e4m Staff Apr 6, 2026 11:13 AM
Zeno will lead integrated media relations and executive communications to strengthen Redseer’s positioning as a leading, forward-looking strategic consultancy
e4m Staff Mar 25, 2026 11:51 AM
Abhishek joins from Marriott International, where he served as Director of Sales & Marketing
e4m Staff Mar 19, 2026 2:54 PM
The report, titled ‘Beyond Attention. Into Immersion’, explores how experiential marketing is moving from the margins of marketing plans to the centre of brand strategy
e4m Staff Mar 12, 2026 6:03 PM
Prior to this appointment, Vaswani served as Chief Growth Officer at Ruder Finn Era
e4m Staff Feb 24, 2026 2:17 PM
GEOfluent measures both visibility and reputation in generative engines, translating signals into actionable insights that enhance discoverability, build authority, and safeguard credibility
e4m Staff Feb 18, 2026 11:56 AM
Celebrating Satish Menon’s birthday, whose career reflects continuity and experience across sports broadcasting, sponsorship and franchise management
e4m Staff Feb 6, 2026 11:29 AM
Mel Routhier will move into a North America Chief Creative Officer role, where she will partner with Tom Murphy, North America Chief Creative Officer
e4m Staff Jan 28, 2026 4:04 PM
Most recently, Bill Condon served as Vice President of Enterprise Sales and Partnerships at Xumo
e4m Staff Jan 22, 2026 12:18 PM



















