e-sports
Can FIFA build Zee into India's next great sports brand??blur=25

Guest Column: Mohit Mehra, Founder, MCode Ventures, explores why the next broadcast playbook will be written around fan experiences

Mohit Mehra Jul 14, 2026 7:12 PM

Zee Transforms FIFA Rights into Subscription Success, Says Ajit Varghese?blur=25

In a LinkedIn post, Ajit Varghese, Partner and CEO, Madison World, has shared his views on Zee's acquisition of the FIFA World Cup 2026 broadcast rights

e4m Staff Jul 2, 2026 7:20 PM

MIB?blur=25

The omission means that the event will no longer automatically qualify for mandatory sharing with Prasar Bharati under the national importance framework

Imran Fazal Jun 25, 2026 11:09 AM

Dr Sandeep Goyal - The Cultural Significance of Osoji in Japan's Civic Pride?blur=25

Guest Column: Dr. Sandeep Goyal decodes the Japanese philosophy of ‘Osoji’ and the cultural pillars it is built on

Sandeep Goyal Jun 22, 2026 8:26 AM

Z's Ambitious Sports Strategy: Will FIFA Boost Growth for Goenka??blur=25

With the company acquiring exclusive broadcast rights for India’s tour of Zimbabwe, Z looks set to widen its sports ambitions

Kanchan Srivastava Jun 11, 2026 9:38 AM

Zee Entertainment Gains Exclusive Broadcast Rights for India-Zimbabwe Tour?blur=25

The company will exclusively broadcast the Twenty20 International series across Unite8 Sports channels in July 2026

e4m Staff Jun 10, 2026 10:03 PM

JioStar exits FIFA World Cup rights race; Zee continues negotiations?blur=25

Negotiations between Zee and Fédération Internationale de Football Association (FIFA) are still underway and an agreement is expected to be signed soon, sources said

e4m Staff May 27, 2026 10:33 AM

comscore?blur=25

Comscore report explores how mobile, social media, and athlete influence are rewriting the rules of sports engagement in India

e4m Staff Nov 5, 2025 9:53 AM

zsports?blur=25

Zee Sports will air the next three seasons along with a live stream on Zee5

e4m Staff Nov 3, 2025 7:24 PM

Online Gaming Bill?blur=25

The Promotion and Regulation of Online Gaming Bill, 2025, seeks to nurture e-sports and social gaming while imposing strict penalties on betting-based platforms

e4m Staff Aug 20, 2025 2:07 PM

OTT?blur=25

As free sports streaming culture grips the country, OTT players, especially homegrown ones, are facing challenges. To stay afloat, many of them have pruned their content cost, say experts

Kanchan Srivastava Oct 10, 2024 8:57 AM

nazara Absolute Sports?blur=25

This capital infusion will fuel strategic acquisitions, fund business expansion, and enhance the company’s ability to seize new growth opportunities.

e4m Staff Sep 18, 2024 5:12 PM

Absolute Sports DeltiasGaming.Com?blur=25

The acquisition deepens Absolute Sports’ presence in the gaming and esports publishing sector in the US 

e4m Staff Aug 6, 2024 1:06 PM

Union Budget 2024 e-sports?blur=25

Industry players hopeful that the Union Budget will address issues like taxation, infra development, and support for homegrown talent in the e-sports arena

Sohini Ganguly Jul 12, 2024 8:52 AM

Star Sports-Maruti Suzuki?blur=25

The tech innovation on TV showcased the all-new Swift at the Star Sports studios during the epic encounter between India and Pakistan

NATIVE CONTENT Jun 12, 2024 4:14 PM

Shubhra Saraf Sethi?blur=25

Shubhra Saraf Sethi, Head - Product, Revenue Strategy & Customer Marketing – Sports at Disney Star, spoke at the e4m TV First conference on ‘Live Sports - Leading the growth of TV and Brands in India’

e4m Staff Feb 2, 2024 8:27 AM

Dr Annurag Batra?blur=25

Dr Annurag Batra, Chairman & Editor-in-Chief, BW Business World & exchange4media, writes on Amazon’s deal with Diamond Sports and the big developments in the Indian sports broadcasting arena

Dr Annurag Batra Dec 29, 2023 4:31 PM

Viacom18 Harsha Bhogle Ultimate Sports Quiz JioCinema Sports18 Network?blur=25

The latest season of Ultimate Sports Quiz will stream on JioCinema and air on Sports18 Network from November 29 onwards

NATIVE CONTENT Oct 17, 2023 9:48 AM

INOX?blur=25

The live matches will be screened across INOX multiplexes in more than 25 cities

exchange4media Staff Oct 11, 2022 5:23 PM

Hotstar?blur=25

The cricketing action coinciding with the forthcoming festive season gives reach-hungry advertisers a treasure trove of content marketing opportunities to effectively communicate their brand story

exchange4media Staff Sep 15, 2022 12:21 PM

Disney+Hotstar?blur=25

Starting Sep 1, 2021, users can choose from three new subscription plans - Mobile for Rs 499, Super for Rs 899, and Premium for Rs 1499/- per year

exchange4media Staff Jul 28, 2021 8:36 AM

starsquaredPR?blur=25

The announcement was the outcome of a multi-agency pitch process held in May this year

exchange4media Staff Jul 9, 2020 12:39 PM

sonyliv?blur=25

Starting July 8, the channel brings a cluster of live sports tournaments from cricket to basketball

exchange4media Staff Jul 9, 2020 10:11 AM

Sportz?blur=25

Raman, Chief Business Officer, Sportz Interactive, shares how the company is fuelling fandom on the back of digital innovations despite sporting events being on halt

Misbaah Mansuri Jun 16, 2020 9:08 AM

IRS?blur=25

Among the other names who have seen an uptick in readership are -  Filmfare, The Sportstar, Ananda Vikatan, Champak, Balarama and Kumudam

exchange4media Staff May 11, 2020 8:51 AM