IRS Q4 2019: India Today retains top spot among magazines, sees growth in readership
Among the other names who have seen an uptick in readership are - Filmfare, The Sportstar, Ananda Vikatan, Champak, Balarama and Kumudam
The Indian Readership Survey for Q4, 2019, has revealed India Today (English), India Today (Hindi), Samanya Gyan Darpan, Vanitha (Malayalam) and Pratiyogita Darpan (Hindi) have made it to the top five among magazines in terms of readership.
Despite a slow market, India Today (English) has recorded an upsurge in readership to 94.93 lakh up from 92.43 lakh in the previous quarter.
Aroon Purie, Chairman and Editor and Chief, India Today Group said, "I am delighted to see that India Today English, in the latest IRS findings, continues to lead and grow in these challenging times for the print media. Also, India Today Hindi continues to lead the pack in Hindi magazines. We pride ourselves in giving our readers the best analysis of key news developments week after week and have never missed an issue in 44 years and we have not allowed the coronavirus to spoil our record. At a time when credible information and analysis is the imperative of the hour we are heartened by the continuing faith in our readers have reposed in our kind of journalism which is without fear or favour."
Among the other general news magazines in English, The Sportstar has reported 38.50 lakh readers (up from 37.96 lakh in Q3) and General Knowledge Today has grown to 37.26 lakh readers (from 36.70 lakh readers in Q3). Moreover, sports magazine Diamond Cricket Today (English) has seen a rise in readership to 35.90 lakh in Q4, up from 34.63 lakh. Worldwide Media’s Filmfare, too, has seen an upswing to 30.58 lakh readers in Q4 from 28.81 lakh in the previous quarter.
Leading the pack in regional was Tamil maazine Ananda Vikatan with 34.38 lakh readers in Q4 up from 33.77 lakh in the previous quarter. It was followed by Hindi magazine Champak at 33.65 lakh readers (up from 32.75 lakh readers in Q3). Meanwhile, Malayalam comic magazine Balarama has secured 28.19 lakh readers (up from 26.65 lakh readers in Q3) and Tamil weekly Kumudam’s readership has also grown to 26.99 lakh from 26.11 lakh registered in the previous quarter.
Furthermore, the survey indicates that 8 per cent of the respondents read a magazine in the last one month in urban India. In rural India, the figure stands at 3 per cent (same as Q3).
The IRS report is based on a rolling average of data from the last three quarters and one fresh quarter – Q4. The sample size is 3.27 lakh households across India.
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