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The agency will focus on scaling the brand’s online presence and driving investor registrations and SIP conversions through targeted digital interventions
Competitor keyword bidding generated an estimated $50 billion a year for Search platforms globally. India's courts have now decided that it was never theirs to sell
Anuja Jain Jun 1, 2026 4:55 PM
Market observers and players say ruling a positive move for leader brands, opens a route for legal recourse & levels playing field; category, brand keyword investment likely to see an acceleration
Anuja Jain Jun 1, 2026 8:59 AM
When the Delhi High Court ruled against Google in the Hindware keyword case, it did not just hand a victory to a sanitaryware brand. It put adtech's entire business model in the dock
Anuja Jain May 30, 2026 3:26 PM
At the 6the edition of e4m PR & Corp Comm Women Achievers Summit, Naina Lal Kidwai delivered a powerful address on leadership, communication, AI-led disruption, and the evolving role of women leaders
e4m Staff May 27, 2026 12:18 PM
Erum Kidwai has been leading the company’s integrated marketing, brand, communications, and customer engagement strategies
e4m Staff May 26, 2026 2:51 PM
Tim Cook will become Executive Chairman of Apple’s board of directors; Ternus to take over on September 1, 2026
e4m Staff Apr 21, 2026 7:59 AM
Amrita Bharadwaj, who was VP-Brand Solutions Sports at JioStar, exited the media company in mid-March
Brands took to social media with colourful creatives, festive greetings and culturally inspired visuals
Vaishnavi Deshpande Mar 19, 2026 6:08 PM
For jewellery marketers particularly, Gudi Padwa has evolved beyond a regional festival into a key commercial opportunity blending tradition, investment behaviour and occasion-led marketing
Sunidhi Vijay Mar 19, 2026 9:34 AM
Prior to her elevation, she served as Head – Total Rewards, Performance, Analytics and Digital Experience
e4m Staff Mar 14, 2026 1:20 PM
Prior to joining MSM Grad, Nitish Bharadwaj was working with Planet Spark
e4m Staff Jan 27, 2026 2:26 PM
Her contributions continue to inspire dialogue on justice and accountability
Brands are looking for shorter bursts at the coveted Times Square in New York, and most aim to cash in with viral videos on social media
Chehneet Kaur Nov 24, 2025 8:29 AM
Mel Edwards has announced her retirement, marking the end of a distinguished 30-year career in advertising and 13 years with WPP
He becomes the first person of Indian origin to hold this prestigious position
e4m Staff Oct 24, 2025 6:16 PM
Anand Bhardwaj, Founder & CEO, The Posh Monk, and Founder & Partner, Live4Freedom, remembers Piyush Pandey
e4m Staff Oct 24, 2025 5:45 PM
In an exclusive Q&A, CEO Nirupam Sahay discusses Hindware’s focus on premium products, experiential marketing, achieving double the market growth by FY26 and more
Simran Sabherwal and Anushka Roy Choudhary Oct 17, 2025 8:34 AM
Deepshikha Bhardwaj of Schbang reflects on how brands must evolve to create work that captures attention, engages deeply, and drives real impact
Soumya Gawri Sep 25, 2025 8:08 AM
Before joining Schbang, Deepshikha Bhardwaj served as Client Leader – Integrated at Wavemaker
e4m Staff Sep 10, 2025 2:52 PM
Sahil Joshi will now lead India Today's West Bureau, while Nagarjun Dwarakanath takes charge of the South
Prior to this, Sandiip Bharadwaj led HDFC Securities as Chief Operating & Digital Officer
e4m Staff Jul 19, 2025 9:19 AM
Dadwal has in the past worked with TV Today Network and The Economic Times
e4m Staff Jul 16, 2025 3:43 PM
'Each of them brings something critical to the newsroom', says Rahul Kanwal, CEO & Editor-in-Chief of NDTV
e4m Staff Jun 30, 2025 10:08 AM
Prior to this, Ankita Bharadwaj held the role of Vice President Brand Development at Dot & Key Skincare
e4m Desk Jun 23, 2025 12:11 PM
Meenakshi has anchored some of India’s most high-impact and top-rated shows, including Opinion India Ka on Times Now Navbharat and Aaj Subah and Ek Aur Ek Gyarah on Aaj Tak
e4m Staff Jun 18, 2025 10:15 AM
Rath Yatra's cost-effectiveness in reaching rural, small-town audiences has drawn brands across categories - FMCG, digital payments, insurance, beverage - with purposeful participation, note experts
Sunidhi Vijay Jun 16, 2025 9:08 AM
This move will mark Meenakshi's re-entry into mainstream media after a two-year hiatus
e4m Staff Jun 4, 2025 10:57 AM
Guest Column: Rajesh Radhakrishnan, Co-Founder & Chief Marketing Officer, Vritti Mindwave Media, shares the key trends defining Kumbh Mela 2025
Rajesh Radhakrishnan Jan 29, 2025 9:10 AM
Nirupam Sahay was previously the President, Lighting Solutions at Dixon Technologies India Limited
e4m Staff Jan 18, 2025 12:13 PM
Bhardwaj currently serves as Group CMO & National Sales Head at the in-cinema advertising and digital cinema distribution network
The funding Series B round is being led by Goodwater Capital with the participation of Blume Ventures
e4m Desk Dec 13, 2024 11:08 AM
Edward Freeman highlights the vital balance between purpose and profit, driving sustainable business success and creating value for society
e4m Staff Sep 26, 2024 11:30 AM
The total number of registered MSOs now stands at 850 as of August 31, 2024
e4m Staff Sep 18, 2024 8:09 AM
The two will invest in content that spans original shows and adaptations
e4m Desk Aug 12, 2024 11:12 AM
Bharath Ram appointed as Chief Product Officer & Ad Tech Platform Lead, Vijay Sheshadri as Chief Technical Advisor & Shoury Bhardwaj as Engineering Leader
Sonam Saini Jul 5, 2024 10:47 AM
Erum Kidwai, Senior Vice President & Head - Marketing, Ageas Federal Life Insurance, speaks on their latest campaign, the challenges in working with technology, and more
Simran Sabherwal Jun 3, 2024 11:59 AM
While Heval Patel will focus on top-of-the-funnel business and manage the entire P&L, stakeholders & talent, Dhaval Jadwani will work across clients and build mid and bottom funnel capability
e4m Staff Jun 3, 2024 10:44 AM
Reports say that the company won't hire a replacement for Aneja and instead have Ketan Bhatia and Ankita Bhardwaj leading the brand's business operations
Prior to this, Abhijat Bharadwaj was with CreativeLand Asia for seven years
e4m Staff Apr 17, 2024 6:28 PM