drink
With consumers seeking health benefits beyond refreshment, companies are expanding portfolios across coconut water, electrolyte drinks, kombucha and protein beverages.
Sunidhi Vijay Jul 2, 2026 9:42 AM
The mandate was awarded following a multi-agency pitch and will be managed by Dentsu’s Mumbai office
e4m Staff Apr 13, 2026 7:49 PM
The brand film features action from across TATA WPL teams and players and has been conceptualised by Ogilvy
e4m Staff Jan 11, 2026 9:00 AM
CEAT remains the Strategic Time-Out Partner, with Bisleri joining the league as its official Beverage Partner
e4m Staff Nov 27, 2025 8:44 AM
The campaign was conceptualized through a creative collaboration between Zero Fifty Media Works, Bisleri in-house creative team and Ace Director Uzer Khan
e4m Staff Nov 19, 2025 3:41 PM
From building a category in the hydration segment to focusing on innovation, Sonam Pama, Head of Marketing, Evocus tells us how organic marketing and being seen at the right places has paid off
Simran Sabherwal Jun 16, 2025 5:28 PM
Shwetank Rewatkar has been promoted to Assistant General Manager-Media & Partnership (Sports & Entertainment)-India & UAE
e4m Staff May 27, 2025 10:25 AM
The Havas company will work towards driving brand awareness with digital assets, expanding market reach and establishing Bindu as the 'OG' jeera fizz brand
Royal Challenge Packaged Drinking Water unveils new TVC campaign ‘Choosebold 2.0’ celebrating the unwavering spirit of all those who choose the road less travelled
The ad film titled ‘Sting Energy’s Dart’ by Leo Burnett has been dubbed as 'India's quickest thriller'
e4m Staff Apr 13, 2024 8:19 AM
Dev, Category Lead- Global Whiskies, Bacardi India, tells e4m about the alcoholic beverage industry trends, experiential marketing and more
Chehneet Kaur Nov 16, 2023 2:24 PM
The campaign gives each fan an opportunity to become part of a personalized film featuring the cricketers
e4m Staff Sep 28, 2023 5:34 PM
The digital film underscores the crucial role mothers play in ensuring the optimal growth of their children during their formative years
e4m Staff Sep 16, 2023 8:50 AM
Previously he was with DIAGEO India for 7 years, last serving as its General Manager for Brand Marketing
exchange4media Staff Aug 14, 2023 12:01 PM
Singh, Marketing Director, Pernod Ricard India - Seagram's, speaks about the brand's recent campaign and its marketing initiatives for India
Tanzila Shaikh Jul 10, 2023 8:55 AM
As per TAM AdEx - Rewinding Y 2022 for Television Advertising report, over 14200 brands advertised on TV in 2022
The light-hearted Diwali campaign videos feature notable celebrities such as ex Bigg Boss contestants Rubina Dilaik and Karan Kundrra
exchange4media Staff Oct 26, 2022 1:14 PM
The company has partnered with Flipkart for Dabur Vita’s e-commerce launch
exchange4media Staff Dec 30, 2021 12:00 PM
The film has been created by Drinkwater, a Mumbai-based independent design and creative communications firm
exchange4media Staff Oct 12, 2021 4:27 PM
Industry leaders think the footballer's disrespect towards the event's sponsor was in poor taste, adding that it may not impact Coca Cola’s image or sales significantly
Mansi Sharma Jun 16, 2021 8:39 AM
The post has clocked over 1.6 million views and 3000 comments within a span of 2 days
exchange4media Staff Apr 10, 2021 7:34 AM
VIO Spiced Buttermilk's launch is a part of the company’s hyper-local strategy that focuses on developing localized products in India to suit consumer preferences
exchange4media Staff Jun 15, 2020 6:21 PM
Indian cricket team’s all-rounder Jemimah Rodrigues and Powerade brand ambassador MS Dhoni kickstarted the campaign inspiring young women to power through and never give up on their dreams
exchange4media Staff Feb 24, 2020 5:01 PM
Hardik Pandya joins Formula One champion Lewis Hamilton and MotoGP legend Valentino Rossi as part of the Monster Energy Drink family
exchange4media Staff Jan 13, 2020 1:52 PM