digital-market
With a shorter festive window this year, digital platforms are looking to make the most of premium inventory, sharper audience targeting and measurable outcomes, say industry watchers
Sandhi Sarun Aug 24, 2026 9:32 AM
The digital marketing veteran has spent two decades building Techmagnate into one of India's leading SEO and performance agencies
e4m Staff Aug 24, 2026 9:21 AM
The company has been increasing marketing support as it looks to drive category growth, premiumisation and consumer adoption of newer products
Prior to this, Khan was Digital Director at digital marketing firm First Page
With consumers expecting clarity, relatability and trust, healthcare companies are adopting FMCG-style branding, storytelling and communication to be discoverable
Sunidhi Vijay Aug 21, 2026 8:54 AM
Prior to this, she was with RateGain as Vice President - Product Marketing
e4m Staff Aug 18, 2026 12:28 PM
As pitches expand to test AI, data and business transformation chops, agency leaders weigh in on whether the big idea can still win the day
Aryendra Khan Aug 18, 2026 8:33 AM
Deepessh D has been with Hyundai Motor since 2021 and was earlier Brand and Media Strategy Head
Jaikishin Chhaproo, Head of Media & Brand PR at ITC Limited, who celebrates his birthday today, is one of the industry’s most consistent and thoughtful voices
e4m Staff Aug 13, 2026 11:39 AM
At exchange4media and Skylight MediaKart's roundtable, marketers explored AI and the future of advertising
e4m Staff Aug 12, 2026 1:05 PM
She brings over a decade of experience across digital marketing, corporate storytelling, brand strategy and media relations
e4m Staff Aug 11, 2026 4:48 PM
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, says celebrities once offered instant recognition and media attention, but that equation has changed over the past decade
Ganapathy Viswanathan Aug 11, 2026 8:26 AM
Marketers share the role of CRM and retention has increased with owned channels becoming a bigger priority; brands building out owned consumer journeys too
Sunidhi Vijay Aug 10, 2026 9:47 AM
As AI transforms the advertising landscape, agencies like TBWA are rebranding to signal their evolution and commitment to innovative solutions for clients.
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, explores how micro dramas enable brands to become part of the story, rather than interrupting it like traditional advertising
Ganapathy Viswanathan Aug 7, 2026 9:17 AM
Prior to the promotion, he served as Senior Vice President, D2C & Online Revenue
A new category of consumer intelligence that turns real-time declared choice into activation-ready audiences, at a scale few platforms can match
The mandate covers integrated media planning and buying across television, digital, connected TV, retail media and other emerging platforms for TVS Motor's expanding portfolio
India's MarTech stacks are evolving, but gaps in AI readiness, customer data, measurement and integration continue to limit marketing performance and personalization.
Brij Pahwa Aug 5, 2026 2:07 PM
Under the mandate, Liqvd Asia will work with Narayana Health to focus on creating relevant, credible and meaningful conversations across digital platforms
e4m Staff Aug 4, 2026 11:44 AM
A week of heightened public attention became an unplanned stress test for India's digital ad economy
Karan Kumar recently concluded his tenure as Chief Marketing Officer at Hero Realty
e4m Desk Jul 30, 2026 11:57 AM
Earlier, Awanish served as Digital Marketing Head at Billion Careers, a Quess company
e4m Staff Jul 29, 2026 2:43 PM
SEO agencies are building capabilities around AI citation tracking, structured content, digital PR, reputation management and monitoring how brands are described across different answer engines
Shantanu David Jul 28, 2026 8:37 AM
The account will be managed from the agency’s Mumbai and Gurgaon offices
e4m Staff Jul 27, 2026 2:17 PM
The agency bagged 45 metals across multiple categories, including 15 gold, 21 silver and 9 bronze
e4m Desk Jul 24, 2026 10:05 PM
At e4m TechManch, the Saptharushi Founding CEO said India's DPDP era demands neutral data infrastructure, warning that the industry's future depends on who owns audience data, not just who buys media
e4m Staff Jul 24, 2026 6:35 PM
Dabi will lead teams across engineering, analytics, AI and UI/UX, driving technology-led innovation across the agency
e4m Staff Jul 23, 2026 4:59 PM
Media industry veteran Sanjay Trehan writes that the next phase of AdTech will be defined by intelligent automation and human judgment working together
Sanjay Trehan Jul 23, 2026 11:18 AM
Guest Column: Chintan Shah, Senior Vice President, SI - India, formerly known as Sportz Interactive, writes FIFA’s real transformation has been in how it engages fans in the years between tournaments
Chintan Shah Jul 22, 2026 11:44 AM
MTR is evolving its portfolio, marketing and distribution to meet Gen Z's demand for convenience while building on over a century of trust. Anupam Nair, Chief Marketing and Growth Officer, shares more
Simran Sabherwal Jul 22, 2026 8:57 AM
With Instagram, TikTok, X and YouTube performance being part of the Search Console, marketers say a reel is as searchable as a webpage, and it’s time to find out what that means for content & metrics
Anuja Jain Jul 22, 2026 8:51 AM
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, shares every form of advertising has carried an element of waste
Ganapathy Viswanathan Jul 22, 2026 7:58 AM
Guest Column: In this 2-part series, Renuka Naj and R Chandra Mouli take stock of where the Indian advertising industry stands in terms of the use of AI in the sector
Renuka Naj & R. Chandra Mouli Jul 21, 2026 11:59 AM
Before joining Ashwin Sheth Group, he held senior positions at Nahar Group
e4m Staff Jul 21, 2026 9:24 AM
Industry heads opine that brands may have become too reactive but the need is to invest in long-term strategy, instead of just chasing engagement and virality
Sandhi Sarun Jul 21, 2026 9:13 AM
Prior to this, Aakriti Mishra was Deputy Manager Marketing at Livguard
Bharat Gupta, Founder & Chief Architect at ToBe, shares a comprehensive note outlining the critical paradigm shift currently underway in India's digital regulatory environment
e4m Staff Jul 20, 2026 11:43 AM
Dr Annurag Batra answers questions on Raj Nayak’s appointment as the Chairman and MD, and on the future of leadership of YAAP
Annurag Batra Jul 16, 2026 4:18 PM
AI is transforming consumer research, enabling brands to generate real-time insights from search, social and retail data, where speed of learning is becoming the new competitive edge
Anuja Jain Jul 16, 2026 8:40 AM
The fourth patent filing reinforces Vertoz’s focus on building proprietary technology that connects intelligence, automation, media, and execution across the advertising value chain
e4m Staff Jul 15, 2026 3:31 PM
USL has posted a nearly 4% rise in consolidated revenue from operations to Rs 27,816 crore in FY26
e4m Staff Jul 15, 2026 10:02 AM