deloitte
Guest Column: As discretionary spending shifts from long-term asset ownership towards everyday indulgences, brands must rethink their campaigns and budgets, writes M. Gautham Machaiah
M. Gautham Machaiah Jul 15, 2026 2:17 PM
From nutraceuticals and targeted serums, to ethnic superfoods, consumers are increasingly seeking products that cater to specific needs, and identities rather than broad, mass-market categories
Pooja Yadav Apr 10, 2026 9:46 AM
Venkata Peri has worked with global firms including IBM, Deloitte and PwC
e4m Staff Dec 20, 2025 8:21 AM
Employees sharing real workplace moments have become key storytellers, offering lifestyle glimpses of company culture and becoming integral to the brand’s narrative
Soumya Gawri Nov 26, 2025 8:46 AM
The refreshed branding includes a new tagline: Together Makes Progress’
e4m Staff Sep 19, 2025 4:44 PM
Ashwin Ballal, Partner, Deloitte India, on the evolution of the CMO role, the role of AI and data and much more
Chehneet Kaur Aug 28, 2025 1:03 PM
The Simulation CoE aims to accelerate clients’ decision-making processes, mitigate potential risks, and maximise their return on investment
e4m Staff Mar 25, 2025 4:40 PM
The report also projects the creation of up to 10.5 million jobs and $21 billion in indirect tax revenue by 2030
e4m Staff Nov 14, 2024 4:57 PM
The report shined the spotlight on the future of fantasy sports in the country
exchange4media Staff Apr 20, 2023 9:12 AM
A recent study by Deloitte & Lions shows that the roles of Chief Revenue Officer & Chief Growth Officer have grown exponentially over the last five years
Kanchan Srivastava Jun 28, 2022 10:55 AM
Guest Column: Deloitte India Consulting Partner Ashvin Vellody & Director Monika Bagchi emphasized that the ban on the use of third-party cookies is nothing less than a structural transformation
Ashvin Vellody Feb 1, 2022 8:49 AM
Bezbaroowa moves on from Deloitte where he was Director, Marketing, Brand and Communications, India and South Asia.
exchange4media Staff Apr 5, 2021 2:17 PM
The move aims at integrating Deloitte's advanced data analytics with Spatial Access' knowledge-driven sector expertise
exchange4media Staff Aug 19, 2020 7:47 AM
Guest Column: Ashvin Vellody, Partner, Deloitte India & Jay Bhuva, Director, Deloitte India, say brands need to rewrite the definition of loyalty by putting the customer’s interest first
Ashvin Vellody & Jay Bhuva Jul 9, 2020 9:22 AM
Experts share recommendations for brands to improve customer engagement and navigate the uncertain marketing terrain in the new normal
Noel Dsouza May 29, 2020 8:15 AM
According to industry observers, advertising will resume once the economy starts to recover & digital and broadcasting will be the early gainers
Sonam Saini May 20, 2020 8:43 AM
In e4m’s MarTech Zone webinar, industry leaders spell out how MarTech will change in the new normal post-COVID-19
exchange4media Staff May 13, 2020 8:26 AM
Spatial Access’s advisory unit works with advertisers to increase media and marketing ROI
exchange4media Staff Feb 10, 2020 10:58 AM






