Deloitte gets new brand positioning

Deloitte has launched its refreshed brand positioning globally, introducing its first unified tagline: ‘Together Makes Progress.’ This marks the first time Deloitte has adopted a single global brand line across its network, highlighting its multidisciplinary approach and reinforcing its reputation as a trusted partner in delivering measurable, sustainable outcomes.

“Deloitte’s positioning is anchored in its multidisciplinary model, which brings together expertise across strategy, technology, advisory and assurance and deep industry knowledge to solve complex client challenges. Central to this approach is its ecosystem of alliances with global and domestic leaders and innovators along with platforms like its flagship annual event, Coalesce, fostering joint problem-solving across industries. Going beyond traditional consulting, Deloitte is expanding it operate services (managed services), taking over and running client functions from compliance to finance, to deliver measurable outcomes and cost efficiencies. With over 120,000 professionals in India, the firm is also harnessing the country’s deep talent pool to drive technology-led transformation for clients worldwide,”

Jehil Thakkar, Partner and Leader, Marketing, Brand & Communications, Deloitte South Asia, said: "'Together makes progress' is a reflection of Deloitte's belief that real impact comes from collaboration. Clients today are looking for partners in their business journey who provide integrated solutions that help them navigate disruption, embrace transformation and build resilience. This fresh brand positioning highlights how we work across businesses and geographies with a shared purpose to deliver outcomes that are sustainable and future ready."

The new brand positioning will serve as both an external differentiator and an internal compass, guiding Deloitte’s 450,000+ professionals worldwide in how they engage with clients, partners, and communities they live and work in. Applied consistently across communications, client engagements, and internal culture, it reinforces a shared purpose and way of working. At its heart, ‘Together makes progress’ is more than a tagline it is an invitation to clients, alliance ecosystem and talent to collaborate with Deloitte in co-creating solutions that deliver sustainable growth, transformation, and measurable impact.