brand-positioning
Guest Column: Shantomoy Ray, Founder and Director of K Factor Communications, explores why staying culturally relevant matters more than simply positioning a brand in today’s fast-changing market
Shantomoy Ray May 12, 2026 8:01 AM
The refreshed branding includes a new tagline: Together Makes Progress’
e4m Staff Sep 19, 2025 4:44 PM
The new logo symbolizes simplicity and the infinite experiential knowledge looped in together for both new and existing audiences
exchange4media Staff Dec 29, 2021 6:55 PM
The campaign launched for the brand's new positioning ‘You Do You’ talks about staying comfortable in your skin, being positive about your body and individual experiences of self-love
exchange4media Staff Oct 23, 2021 8:37 AM
Through the beyond banking, Equitas goes all out on its strategy of addressing the heart and mind of the people
exchange4media Staff Sep 9, 2021 4:44 PM
The agency’s responsibilities include framing digital creative strategies, strengthening brand positioning, offering digital innovation for Teamonk Global's online and offline campaigns
exchange4media Staff Feb 17, 2021 1:20 PM
The new logo has been visualised in a colour and form that is both elegant and contemporary
exchange4media Staff Aug 14, 2020 12:54 PM

