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Knack RCM appoints Archana Raghuram as Chief Marketing Officer

Archana Raghuram Joins Knack RCM as Chief Marketing Officer?blur=25

At Knack RCM, she will oversee the company’s brand positioning and marketing initiatives across channels

e4m Staff 1 day ago

Prasad Mulik joins WPP Media as Associate Vice President - Client Services

Prasad Mulik Appointed Associate VP of Client Services at WPP Media?blur=25

Mulik previously served as Manager at Only Much Louder

e4m Staff Aug 21, 2026 9:00 AM

KREEVA elevates Anurag Tripathi to AVP – Marketing & Corporate Communication

Anurag Tripathi Promoted to AVP of Marketing at KREEVA?blur=25

In his expanded role, Anurag will oversee marketing and corporate communication, with a focus on brand positioning, media relations, digital communication and stakeholder engagement

e4m Staff Aug 10, 2026 5:38 PM

Darshana Shah launches Strategic Consulting & Coaching

Darshana Shah Launches New Consulting and Coaching Practice?blur=25

It is an independent advisory practice helping founders, leadership teams and organisations solve their most important growth, brand and customer challenges

e4m Staff Aug 5, 2026 12:39 PM

Ogilvy wins creative duties for select Diageo brands in agency reshuffle

Ogilvy Secures Creative Mandate for Select Diageo Brands?blur=25

Diageo has historically worked with multiple creative agencies across its global and Indian businesses

Imran Fazal Aug 3, 2026 8:48 AM

Da Milano appoints Nehha Chandra as Head of Marketing

Nehha Chandra Joins Da Milano as New Head of Marketing?blur=25

Chandra was with Sarita Handa Exports as Head of Marketing

e4m Staff Jul 8, 2026 6:39 PM

360 ONE appoints Bhavika Kotak as Head of Marketing

Bhavika Kotak Takes Charge as Head of Marketing at 360 ONE?blur=25

Bhavika Kotak has been with the wealth management firm for five years

e4m Desk Jul 3, 2026 10:25 AM

Staying relevant

Guest Column: Shantomoy Ray, Founder and Director of K Factor Communications, explores why staying culturally relevant matters more than simply positioning a brand in today’s fast-changing market

Shantomoy Ray May 12, 2026 8:01 AM

Deloitte gets new brand positioning

The refreshed branding includes a new tagline: Together Makes Progress’

e4m Staff Sep 19, 2025 4:44 PM

EPIC's ‘Soch Se Aage’ is a step towards reimagining the infotainment space

The new logo symbolizes simplicity and the infinite experiential knowledge looped in together for both new and existing audiences

exchange4media Staff Dec 29, 2021 6:55 PM

Fastrack celebrates fearless expression of Gen Z’s fluid identity in its new campaign

The campaign launched for the brand's new positioning ‘You Do You’ talks about staying comfortable in your skin, being positive about your body and individual experiences of self-love

exchange4media Staff Oct 23, 2021 8:37 AM

Equitas Small Finance unveils new brand positioning 'Beyond Banking'

Through the beyond banking, Equitas goes all out on its strategy of addressing the heart and mind of the people

exchange4media Staff Sep 9, 2021 4:44 PM

Intertwined Brand Solutions bags integrated marketing mandate for Teamonk Global

The agency’s responsibilities include framing digital creative strategies, strengthening brand positioning, offering digital innovation for Teamonk Global's online and offline campaigns

exchange4media Staff Feb 17, 2021 1:20 PM