deepika
With 82°E reporting a 30% drop in revenue, the potential deal signals a push toward scale and consolidation
The court said Lotus Herbals, which owns the long-standing “Lotus” trademark, is entitled to protection against the use of the name for a facial cleanser
e4m Staff Feb 17, 2026 11:29 AM
Indian brands cut budgets and explore influencer-led models, foreign luxury and lifestyle brands continue to view Indian celebrities as key gateways to a fast-growing market
Shalinee Mishra Feb 4, 2026 8:28 AM
Deepika Padukone has evolved from being a top film star into a cultural and commercial force, commanding attention not just on the big screen but across endorsements & campaigns
Soumya Gawri Jan 5, 2026 1:48 PM
Her contributions continue to inspire dialogue on justice and accountability
The brand’s catalogue has grown to 14 products, with prices now starting as low as ₹450. This includes newly introduced mini sizes, which significantly lower the entry barrier for first-time users
e4m Staff Nov 28, 2025 6:03 PM
The campaign was conceptualized through a creative collaboration between Zero Fifty Media Works, Bisleri in-house creative team and Ace Director Uzer Khan
e4m Staff Nov 19, 2025 3:41 PM
Deepika Padukone made the announcement on October 15 with an Instagram Reel that has already racked up millions of views
e4m Staff Oct 16, 2025 6:40 PM
As brands navigate a divided social landscape, the line between respect and controversy grows thin. Deepika Padukone’s Abu Dhabi ad shows how creative intent can be overshadowed by public reactions
Aryendra Khan Oct 14, 2025 8:33 AM
Deepika joins her husband actor Ranveer Singh, who has been Experience Abu Dhabi’s brand ambassador since 2023
As brand ambassador, Deepika will part of the brand's initiatives like the Pink Friday Sale and Nykaaland
e4m Staff Sep 25, 2025 1:47 PM
While some critics called the creative 'boring' and messaging 'all over the place', others defended, saying that the reach could have been achieved because of the right targeting and organic push
Shalinee Mishra Aug 14, 2025 9:21 AM
The new film illustrates how Dyson’s range is engineered with a focus on real-world hair needs for diverse hair types, styles and weather conditions in India
e4m Staff Jul 28, 2025 1:07 PM
As per media reports, this change follows the departure of Aarthi Subramanian, COO and executive director at TCS, who is stepping away from her board role
The power couple stars in its latest brand campaign, “Time aur Paise Dono Bachaye"
e4m Staff May 14, 2025 1:45 PM
Katrina Kaif and Deepika Padukone have sizeable social media pull, brand equity, and fan following. But differences in pricing, positioning & purpose carved different trajectories for both the brands
Shalinee Mishra May 7, 2025 9:43 AM
Actors from across film fraternities converged at WAVES Summit 2025, lauding the initiative with its promise of convergence, global partnerships, and creative empowerment
e4m Staff May 2, 2025 10:47 AM
Deepti, Head of Marketing at Bata India, has been honored at the prestigious Laqshya Pitch Best CMO Awards 2025
e4m Staff Mar 22, 2025 5:48 PM
In case of ‘most popular female actors’ there are more Bollywood actors than South stars, says the report - Ormax Stars India Loves
e4m Staff Mar 20, 2025 1:03 PM
Prior to this, Deepika Abrol was with GHCL Limited as Head of Corporate Communications
e4m Staff Jan 14, 2025 1:59 PM
This is almost 60% higher than Rs 63.2 crore it spent on advertising in FY23
As Deepika Padukone celebrates her birthday today, we reflect on how her journey is a masterclass in itself
Soumya Gawri Jan 5, 2025 7:55 AM
A razor-sharp grasp of minuscule cultural nuances and dedicated fan communities make Instagram influencers from South India highly popular among national and regional brands
Jagruti Verma Dec 11, 2024 8:40 AM
Deepika Kaur Bhan, President of Packaged Foods at Tata Consumer Products Ltd., was celebrated as one of the IMPACT 50 Most Influential Women of 2024
Shah Rukh Khan, Akshay Kumar, Amitabh Bachchan, and Salman Khan also part of the top 10 with Deepika Padukone being the only woman in the group, as per Hansa Research's ‘Brand Endorser Report’
e4m Staff Nov 26, 2024 1:18 PM
While star power can catalyze a brand’s initial success, long-term growth requires a strong foundation beyond celebrity involvement. Experts weigh in
Soumya Gawri Nov 22, 2024 9:09 AM
Warrier joined Bajaj Auto in August 2023 and is currently serving her notice period; her next role has not yet been disclosed
e4m Staff Oct 10, 2024 4:36 PM
Deepika Padukone will soon be featured as a playable character within BGMI
e4m Staff Sep 16, 2024 10:49 AM
Deepika Jonnala has a decade of experience in the hospitality industry
Prior to joining Bata India, Deepika Deepti held the position of Senior VP of Marketing at Metro Brands
e4m Staff May 29, 2024 12:54 PM
By collaborating with Deepika Padukone, TECNO hopes to elevate the smartphone experience and inspire youth
e4m Staff May 18, 2024 4:00 PM
The brand launches ‘New Fits, Infinite Possibilities’ campaign for its summer collection
e4m Staff Apr 20, 2024 8:36 AM
The campaign showcases a banter between the star couple - Ranveer and Deepika
e4m Staff Apr 5, 2024 11:48 AM
The Deepika Padukone for Pottery Barn collection is available starting March 22nd
e4m Staff Mar 25, 2024 12:00 PM
Conceptualized by Ogilvy, the campaign includes a series of 11 light-hearted films showcasing the jingle’s presence in various moments of a consumer’s daily life
e4m Staff Mar 21, 2024 2:40 PM
'Deepika Padukone embodies the spirit of modern India and resonates with the aspirations and ethos of the Indian traveller,' said the company
e4m Staff Feb 16, 2024 2:06 PM
Keerthana Ramakrishnan, Chief Marketing Officer, 82°E, takes us through the journey of the Deepika Padukone-led brand
Ritika Raj Feb 16, 2024 1:00 PM
The over $340-billion Indian start-up ecosystem with 108 unicorns is presenting a lucrative investment option for celebrities and leveraging star power in return
Ashee Sharma Feb 8, 2024 9:04 AM
How Deepika Padukone's star power lent heft to top brands from Bisleri to Louis Vuitton
Sohini Ganguly Jan 5, 2024 7:40 AM
As per the company, the association with Deepika Padukone will elevate its brand presence and create a connection with the energetic and forward-thinking audience
e4m Staff Dec 29, 2023 12:13 PM
Deepika Padukone will be seen as the face of the new marketing campaigns across TECNO’s product portfolio
e4m Staff Dec 26, 2023 12:42 PM
Tushar Malhotra, Head of Marketing at Bisleri, spoke to e4m on the brand’s latest campaign and the other associations
Tanzila Shaikh Dec 21, 2023 11:52 AM
Deepika Padukone features in the brand’s new campaign Bisleri #DrinkItUp
e4m Staff Dec 21, 2023 10:27 AM
Jain, SVP & MD - South Asia, Middle East & Africa at Levi Strauss & Co. tells us about the brand's association with on-ground events, marketing strategies, Deepika Padukone connection and more
Tanzila Shaikh Oct 4, 2023 8:26 AM
