Deepika Deepti wins the CMO Rising Star Award

Deepika Deepti, Head of Marketing at Bata India, has been honored with The CMO Rising Star Award at the prestigious Pitch CMO 2025 event. This accolade recognizes her exemplary leadership, strategic marketing vision, and ability to position brands at the forefront of consumer engagement.

Since joining Bata India in April 2024, Deepika has played a crucial role in redefining the brand's marketing approach. Under her leadership, Bata has made significant strides in connecting with global and cultural conversations, crafting campaigns that resonate deeply with consumers. Her innovative strategies have brought the brand to major international platforms, ensuring Bata's presence in the evolving fashion and lifestyle industry.

Deepika spearheaded several notable campaigns in 2024, including:

• Bata at the International Emmy Awards: She positioned Hush Puppies in the limelight through a campaign featuring renowned comedian Vir Das, marking a milestone moment for the brand.

• London Fashion Week & India Couture Week: Bata collaborated with Amit Agarwal and Nine West, successfully integrating craftsmanship and innovation into high fashion.

• Stronger Inside Campaign: Through Power by Bata, the campaign empowered individuals on their fitness journey while supporting wrestler Nisha Dahiya ahead of the Paris Olympics.

• Festive Campaigns with Celebrities: Featuring stars like Kartik Aaryan and Jim Sarbh, Bata’s “Celebrating Every Step” campaign redefined style and versatility for the Indian audience.

• #Makeyourway Campaign: Partnering with trailblazers like Masaba Gupta, Sharvari Wagh, Tanya Maniktala, and more, this campaign embodied Bata’s ethos of creating and leading new trends.

Before joining Bata, Deepika held key leadership roles across renowned brands. She was the Head of Marketing at Metro Brands Limited (2022-2024), where she contributed to the brand’s growth and consumer engagement strategies. Prior to that, she had a successful 11-year stint at Adidas, where she led brand activation and category marketing, driving significant market expansion. Her experience also includes a tenure at Uni Style Images as Head of Design & Development.

The CMO Rising Star Award recognizes marketing leaders who demonstrate an exceptional ability to drive brand transformation, and Deepika’s achievement at Bata is a testament to her creative excellence and strategic acumen. Her ability to blend pop culture, sports, and high fashion into Bata’s campaigns has cemented her reputation as a marketing innovator.