creative-agencies
Despite rapid advances in Generative AI, experts believe agencies cannot treat AI as a legal shield
Imran Fazal Jul 8, 2026 9:30 AM
With India chasing global creative glory, creativity, culture, craft and impact take centre stage at Cannes Lions 2026. Here are India's Cannes contenders this year
Isha Khatu Jun 17, 2026 9:05 AM
With large brands investing heavily in internal creative and content capabilities, the industry must confront a critical shift: is the agency model losing relevance as creativity moves in-house?
Aryendra Khan Feb 20, 2026 8:13 AM
AI has evolved from a backend analytics tool to a core creative partner, automating repetitive tasks while agencies begin exploring autonomous decision-making agents
Aryendra Khan Feb 4, 2026 9:03 AM
Across conversations with creative leaders, one theme is consistent: efficiency will be mandatory, but judgement will be decisive.
Soumya Gawri Jan 2, 2026 9:36 AM
We explore the question - are influencer-led shops becoming viable alternatives to creative agencies, or is the landscape evolving towards symbiotic collaboration?
Soumya Gawri Sep 26, 2025 9:32 AM
The company has invited DMs from creative agencies with a specialisation in ecomm marketing and digital campaigns
A post on LinkedIn by Amazon Prime Video social media strategist Saumyaa Chitravanshi says that the platform is looking out to collaborate with social media creative agencies in India
e4m Desk Feb 28, 2025 10:49 AM
While some industry players say the environment is challenging for the small players, there are others who believe there is room for all to grow
Tanzila Shaikh Feb 20, 2023 2:44 PM
A recap of the significant people movements in the creative and marketing sphere
exchange4media Staff Dec 28, 2022 8:55 AM
Dipali Mahesh, Managing Director of Extreme Reach India, writes on why brands need to boost workflow efficiency across the creative lifecycle
Dipali Mahesh Nov 15, 2022 10:27 AM
Creative agencies have had to deal with diminishing agency margins & ad pie being split between several agencies, but is that a valid excuse for buffering production costs or taking kickbacks?
Neeta Nair Aug 19, 2022 8:36 AM
The omni-channel consumer electronics retailer Croma invites creative agencies to submit their elevator pitches by 25th Jan 2022
exchange4media Staff Jan 14, 2022 2:41 PM
Ajay Gupte, CEO – South Asia, Wavemaker, talks about the key trends that will define the year, adding that the industry will recover to pre-COVID levels by the second half of 2021
Christina Moniz Jan 22, 2021 8:34 AM
At the 20th edition of the e4m Conclave, Per Pedersen, Founder & Creative at by The Network, shared key lessons for agencies to survive and stay relevant
exchange4media Staff Jan 19, 2021 8:43 AM
e4m Conclave: These are just highlights from our elaborate session with Per Pedersen, Founder & Creative, by The Network
exchange4media Staff Jan 18, 2021 5:51 PM
We look forward to building the brand with Korra through meaningful and insightful communication, says Varun Alagh, Co-Founder & CEO, Mamaearth
exchange4media Staff Dec 15, 2020 12:21 PM
The agency will handle the entire gamut of strategic planning, digital strategy and creative duties for the brand
exchange4media Staff Dec 10, 2020 2:13 PM
Will creative agencies adopting a dual leadership model today for CCO position lead to less towering creative personalities and further dilution of their powers, or has it become a necessity?
Neeta Nair Oct 1, 2020 9:28 AM
As several codes followed between agencies and clients are being willingly discarded after COVID-19, we find out how written client briefs have disappeared in less than a month due to the lockdown
Neeta Nair Apr 17, 2020 8:28 AM