creative-agencies
creative?blur=25

Will creative agencies adopting a dual leadership model today for CCO position lead to less towering creative personalities and further dilution of their powers, or has it become a necessity?

Neeta Nair Oct 1, 2020 9:28 AM

WhatsApp Forwards?blur=25

As several codes followed between agencies and clients are being willingly discarded after COVID-19, we find out how written client briefs have disappeared in less than a month due to the lockdown

Neeta Nair Apr 17, 2020 8:28 AM

AccentureDroga?blur=25

Early last week, Accenture announced that New York-based agency Droga5 would become a part of Accenture Interactive, which Accenture calls its experience agency

Tasmayee Laha Roy Apr 8, 2019 8:45 AM

Facebook and WPP launch Creative Ambassador Program in India?blur=25

The program is aimed at educating WPP creative agencies and unveiling new possibilities of leveraging the platform

exchange4media Staff Jan 13, 2017 11:59 AM

Guest Column: Why should brands always look for hybrid agencies for Digital Advertising? – Rajiv Dingra?blur=25

I truly believe the future of advertising is digital and within digital, it is integrated thinking. Compartmentalization of social, media, creative, data analytics, technology etc only creates complicated team structures that hinder true collaboration and speed of delivery. Specialization without isolation is what is needed in digital and that will only come when people start thinking hybrid, writes Rajiv Dingra, Founder and CEO, WatConsult

Rajiv Dingra Nov 28, 2016 8:39 AM

Guest Column: Why should brands always look for hybrid agencies for Digital Advertising? – Rajiv Dingra?blur=25

I truly believe the future of advertising is digital and within digital, it is integrated thinking. Compartmentalization of social, media, creative, data analytics, technology etc only creates complicated team structures that hinder true collaboration and speed of delivery. Specialization without isolation is what is needed in digital and that will only come when people start thinking hybrid, writes Rajiv Dingra, Founder and CEO, WatConsult

Rajiv Dingra Nov 28, 2016 8:39 AM

Guest Article: Mere Paas Ma Hai...?blur=25

Many successful entrepreneurs have professionalised their marketing operations and have scaled great heights. Creative agency partners and marketing support functions have a greater role to play in such success stories. However, the facilitators have bogged down the creators, says K Raghavendra, Assistant GM, Marketing Services, Jyothy Laboratories Ltd...

K Raghavendra Aug 19, 2011 11:18 AM