creative-agencies
While some industry players say the environment is challenging for the small players, there are others who believe there is room for all to grow
Tanzila Shaikh Feb 20, 2023 2:44 PM
A recap of the significant people movements in the creative and marketing sphere
Dipali Mahesh, Managing Director of Extreme Reach India, writes on why brands need to boost workflow efficiency across the creative lifecycle
Dipali Mahesh Nov 15, 2022 10:27 AM
Creative agencies have had to deal with diminishing agency margins & ad pie being split between several agencies, but is that a valid excuse for buffering production costs or taking kickbacks?
Neeta Nair Aug 19, 2022 8:36 AM
The omni-channel consumer electronics retailer Croma invites creative agencies to submit their elevator pitches by 25th Jan 2022
Ajay Gupte, CEO – South Asia, Wavemaker, talks about the key trends that will define the year, adding that the industry will recover to pre-COVID levels by the second half of 2021
Christina Moniz Jan 22, 2021 8:34 AM
At the 20th edition of the e4m Conclave, Per Pedersen, Founder & Creative at by The Network, shared key lessons for agencies to survive and stay relevant
e4m Conclave: These are just highlights from our elaborate session with Per Pedersen, Founder & Creative, by The Network
We look forward to building the brand with Korra through meaningful and insightful communication, says Varun Alagh, Co-Founder & CEO, Mamaearth
e4m Desk Dec 15, 2020 12:21 PM
The agency will handle the entire gamut of strategic planning, digital strategy and creative duties for the brand
Will creative agencies adopting a dual leadership model today for CCO position lead to less towering creative personalities and further dilution of their powers, or has it become a necessity?
Neeta Nair Oct 1, 2020 9:28 AM
As several codes followed between agencies and clients are being willingly discarded after COVID-19, we find out how written client briefs have disappeared in less than a month due to the lockdown
Neeta Nair Apr 17, 2020 8:28 AM
Early last week, Accenture announced that New York-based agency Droga5 would become a part of Accenture Interactive, which Accenture calls its experience agency
Tasmayee Laha Roy Apr 8, 2019 8:45 AM
The program is aimed at educating WPP creative agencies and unveiling new possibilities of leveraging the platform
e4m Desk Jan 13, 2017 11:59 AM
I truly believe the future of advertising is digital and within digital, it is integrated thinking. Compartmentalization of social, media, creative, data analytics, technology etc only creates complicated team structures that hinder true collaboration and speed of delivery. Specialization without isolation is what is needed in digital and that will only come when people start thinking hybrid, writes Rajiv Dingra, Founder and CEO, WatConsult
Rajiv Dingra Nov 28, 2016 8:39 AM
I truly believe the future of advertising is digital and within digital, it is integrated thinking. Compartmentalization of social, media, creative, data analytics, technology etc only creates complicated team structures that hinder true collaboration and speed of delivery. Specialization without isolation is what is needed in digital and that will only come when people start thinking hybrid, writes Rajiv Dingra, Founder and CEO, WatConsult
Rajiv Dingra Nov 28, 2016 8:39 AM
Many successful entrepreneurs have professionalised their marketing operations and have scaled great heights. Creative agency partners and marketing support functions have a greater role to play in such success stories. However, the facilitators have bogged down the creators, says K Raghavendra, Assistant GM, Marketing Services, Jyothy Laboratories Ltd...
K Raghavendra Aug 19, 2011 11:18 AM
