cosm
Sony Pictures Entertainment Chairman and CEO, Ravi Ahuja, will join Cosm’s Board of Directors
Beauty and personal care brands are rapidly adapting to consumers seeking premium experiences at accessible price points, with mini serums, travel-sized perfumes and trial packs driving acquisition
Sunidhi Vijay May 15, 2026 8:43 AM
As consumers actively articulate their requirements through queries, brands are beginning to use these signals as a real-time pulse of demand to inform planning, creative and media strategies
Sunidhi Vijay Apr 27, 2026 8:37 AM
The company has also named Oshiya Savur as Chief Marketing Officer, e.l.f. Brands and Ekta Chopra as Chief Technology & AI Officer
e4m Staff Apr 24, 2026 6:18 PM
In this role, Jigar will be responsible for driving financial strategy, strengthening governance and ensuring capital efficiency
e4m Staff Jan 5, 2026 12:02 PM
Anshu Arora Sindhwani has held leadership positions at companies such as AkzoNobel (Dulux), Colorbar, Mary Kay and Win-Medicare
e4m Staff Nov 3, 2025 11:40 AM
In his new role, Anmol will focus on strengthening MARS’s brand identity, growing its digital presence, and creating marketing campaigns
e4m Staff Sep 8, 2025 11:10 AM
Co-Founder Ashutosh Valani on building a modern Indian beauty brand with data-driven insights, MarTech adoption, and a mix of celebrity power and digital-first strategy
Ananya Patil Sep 3, 2025 12:22 PM
Snigdha Ahuja most recently served as Managing Editor at The Voice of Fashion (Reliance Brands Limited)
D2C brands The Sleep Company, SMOOR and Renee Cosmetics share the defining strategies that led to booming businesses in 2024 as well as their roadmap for 2025
Chehneet Kaur Dec 13, 2024 9:10 AM
Vineeta Singh, Co-Founder and CEO of Sugar Cosmetics, was among Impact’s 50 Most Influential Women of 2024
e4m Staff Dec 5, 2024 10:37 PM
#SajDhajKe is Swiss Beauty's latest campaign that highlights how the new-age bride confidently takes charge of her big day
e4m Staff Nov 22, 2024 9:17 AM
Kylie Jenner's new fragrance Cosmic will see the marketing budget split between OOH and performance marketing, as per the brand's Marketing Lead
Chehneet Kaur Oct 1, 2024 9:07 AM
Krishnan Sundaram stepped down from Hindustan Unilever (HUL) in December 2023 after 23 years with the FMCG giant
e4m Desk Aug 12, 2024 10:09 AM
The fund aims to raise INR 500 crore, with an additional green shoe option of INR 250 crore
Megha Tata was appointed as the CEO of the animation studio in October 2022
Tanzila Shaikh Feb 21, 2024 12:35 PM
The film makes a case for correcting teeth imperfections that can dent confidence and cause communication issues
e4m Staff Dec 21, 2023 5:34 PM
Zeenia Bastani, General Manager, Maybelline New York and NYX Professional Makeup, L’Oreal India, talks about the brand's marketing strategy and more
Kanchan Srivastava Oct 12, 2023 8:57 AM
Industry experts cite a rise in consumption of personal care products, brands promising to care for the Indian skin, and demand for organic products as key drivers
Kanchan Srivastava Sep 4, 2023 8:35 AM
Makeup industry players share with us how they're staying ahead of the game with AI adoption
Chehneet Kaur Aug 22, 2023 9:19 AM
'Disha's dedication to fitness and overall well-being perfectly aligns with Insight Cosmetics' mission of offering a wide range of safe and toxic-free products', said the brand
exchange4media Staff Aug 8, 2023 12:26 PM
The business will be handled from the agency’s office in Mumbai
exchange4media Staff Jul 18, 2023 10:30 AM
In a freewheeling conversation with e4m, Tata lets us in on her weekend rituals
exchange4media Staff Apr 22, 2023 9:30 AM
Sikaria, Chief Business Officer at SUGAR Cosmetics, talks about his life outside the office in this weekly edition
exchange4media Staff Apr 1, 2023 8:22 AM
Suchit Sikaria, Chief Business Officer, SUGAR Cosmetics, spoke to e4m on the brand’s digital marketing strategy, banking on fintech and more
Kanchan Srivastava Mar 30, 2023 8:48 AM
The homegrown cosmetic brand has released three fragrances in the premium category
exchange4media Staff Mar 10, 2023 12:41 PM
Why do some founder-CEOs have a penchant for appearing in their own ad campaigns?
Kanchan Srivastava Jan 9, 2023 8:39 AM
The brand has partnered up with Manyavar and Vibha to bring to life the grand idea of celebrating both pre & post-wedding emotions
exchange4media Staff Dec 18, 2022 10:00 AM
Nanavati has been appointed Chief Revenue Officer and Asif Khan named Business Head – New Ventures (VFX, EdTech)
exchange4media Staff Dec 14, 2022 5:02 PM
At Impact Digital Influencer Conference, Kaushik Mukherjee, co-founder & COO, SUGAR Cosmetics, speaks to Nawal Ahuja, co-founder, exchange4media
exchange4media Staff Dec 2, 2022 3:59 PM
Prior to this, Tata was Managing Director at Discovery Communications India
exchange4media Staff Oct 4, 2022 6:29 PM
He joined Cosmos-Maya in 2011 and was instrumental in the launch of ‘Motu Patlu’
exchange4media Staff Oct 3, 2022 11:39 AM
#ShukarHainSUGARHain campaign also has a guest appearance from Co-Founder & CEO Vineeta Singh
exchange4media Staff Sep 10, 2022 8:47 AM
He was earlier working as Head of Operations for international businesses
exchange4media Staff Jul 26, 2022 3:43 PM
The COO & Co-founder of SUGAR Cosmetics shares insights from the seven-year journey of building the brand, the evolving TG, the increasing competition and much more
Ritika Raj Jul 15, 2022 8:05 AM
SGA will strengthen RENÉE ’s public relations through strategic communications and will boost its digital footprint on networking platforms
exchange4media Staff Jun 28, 2022 11:45 AM
Mehta has been the CEO and minority shareholder of Cosmos-Maya since 2012
exchange4media Staff Jun 28, 2022 11:32 AM
The 360-degree brand campaign titled ‘Oh my God! Everyone’s a fan’ featuring the actor brings to life consumers’ love for its products in a playful manner
exchange4media Staff Mar 9, 2022 12:50 PM
The agency will oversee media strategy, planning and buying for the total portfolio of the brand
exchange4media Staff Sep 21, 2021 11:26 AM