cookies

The cookie crumbles: What Google’s privacy measures mean for digital marketing

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Guest Column: Madison’s Abhishek Dawn analyses Google’s move to phase out third-party cookies and discusses its impact digital campaigns

Abhishek Dawn Jan 27, 2020 8:55 AM

Google Chrome plans to phase out third-party cookies for improved privacy

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With the move, Google will still be able to maintain an ad-support web by disabling the third-party cookies

exchange4media Staff Jan 15, 2020 6:10 PM

Cookie concerns: Google coming up with new initiative to 'serve higher-value ads'

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In a blog post, Google Chrome’s web browser team wrote about the issue of limiting web tracking and cookies & called the new initiative ‘Privacy Sandbox’

exchange4media Staff Aug 23, 2019 8:56 AM

We want to lead in every category that we enter: Herjit Bhalla, Hershey India

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Hershey India enters highly competitive premium biscuit segment with the launch of Sofit Protein Cookies

exchange4media Staff Nov 14, 2018 9:08 AM

Mindshare bags media mandate of Unibic

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The account will be handled out of the Mindshare Bangalore office

exchange4media Staff Feb 15, 2018 5:03 PM

New campaign a conscious call to move away from emotional genres that most ads adopt: Aarti Iyer, Head of Marketing, Unibic Foods

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The premium cookie brand believes in strong product awareness and innovative marketing plans to move its way up the ladder

Akshata R Murthy Sep 15, 2017 8:45 AM

Plan B wins creative mandate for Unibic Cookies

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Plan B to handle all brand communication across ATL, BTL and digital

exchange4media Staff Jul 18, 2017 10:59 AM