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Vidhu Sagar, Managing Director - India, MediaDonuts, examines the recourse marketers may take to trace digital fingerprints in the absence of third-party cookies

Vidhu Sagar Nov 3, 2020 11:52 AM

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Experts say that working with data partners that offer end-user control ensures that data accessed is managed in a privacy controlled manner

Noel Dsouza Oct 8, 2020 9:10 AM

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Guest Column: Praveen Rao, Director, Digital Strategy at Motivator, decodes how the trend toward a cookie-less web impacts publishers and third-party ad-tech platforms the most

Praveen Rao May 12, 2020 1:33 PM

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Conceptualised by Mondelez India & Ogilvy, the campaign has been rolled out for the newly launched Cadbury Chocobakes Cookies

exchange4media Staff Mar 3, 2020 12:58 PM

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Guest Column: Madison’s Abhishek Dawn analyses Google’s move to phase out third-party cookies and discusses its impact digital campaigns

Abhishek Dawn Jan 27, 2020 8:55 AM

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With the move, Google will still be able to maintain an ad-support web by disabling the third-party cookies

exchange4media Staff Jan 15, 2020 6:10 PM

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In a blog post, Google Chrome’s web browser team wrote about the issue of limiting web tracking and cookies & called the new initiative ‘Privacy Sandbox’

exchange4media Staff Aug 23, 2019 8:56 AM

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Hershey India enters highly competitive premium biscuit segment with the launch of Sofit Protein Cookies

exchange4media Staff Nov 14, 2018 9:08 AM

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The account will be handled out of the Mindshare Bangalore office

exchange4media Staff Feb 15, 2018 5:03 PM

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The premium cookie brand believes in strong product awareness and innovative marketing plans to move its way up the ladder

Akshata R Murthy Sep 15, 2017 8:45 AM

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Plan B to handle all brand communication across ATL, BTL and digital

exchange4media Staff Jul 18, 2017 10:59 AM