The company has also created a new settings menu on FB and Instagram, where people can revisit and manage their cookie consent decisions at any time

exchange4media Staff Sep 24, 2021 1:36 PM

The new offering will allow for stronger insights, tighter targeting and a more consistent customer journey through the Group’s new operating system – Mx

exchange4media Staff Aug 20, 2021 10:33 AM

The audit will assess risk areas, dependency on currently deployed solutions, and where the brand can pivot or redesign its marketing strategies to best mitigate the impact of cookie removal

exchange4media Staff Jul 21, 2021 11:17 AM

Aroscop's data science-driven programmatic platform allows advertisers to onboard, visualize, and deploy their first-party data to empower their online advertising

exchange4media Staff Jun 28, 2021 8:31 AM

The tech giant said that the Privacy Sandbox initiative needs more time to get it right

exchange4media Staff Jun 25, 2021 7:01 AM

The product allows advertisers to effectively deliver ads across MGID’s portfolio

exchange4media Staff Jun 7, 2021 2:30 PM

Jason Barnes, Chief Revenue Officer, APAC at PubMatic, says that privacy restrictions by tech giants are being further complicated by regulators throwing additional challenges at targeted advertising

exchange4media Staff May 4, 2021 8:47 AM

Adobe Real-time CDP helps brands activate known and unknown customer data to manage the entire customer profile and journey seamlessly in one system, without the need for third-party cookies

exchange4media Staff Apr 30, 2021 5:45 PM

The phasing out of cookies will give us an opportunity to collaborate on a better internet that respects consumer privacy, said Iván Markman, Chief Business Officer, Verizon Media

Javed Farooqui Mar 26, 2021 7:59 AM

Sorrell has reacted to Google's announcement that once third-party cookies are phased out, it will not build alternate identifiers to track individuals as they browse across the web

exchange4media Staff Mar 4, 2021 3:57 PM

Instead, Google web products will be powered by privacy-preserving APIs which prevent individual tracking while still delivering results for advertisers and publishers

exchange4media Staff Mar 3, 2021 7:45 PM

Google is testing an alternative to third-party cookies called Federated Learning of Cohorts (FLoC). The tech giant has claimed that FLoC can work as effectively as third-party cookie-based ads

Javed Farooqui Feb 11, 2021 8:55 AM

Vidhu Sagar, Managing Director - India, MediaDonuts, examines the recourse marketers may take to trace digital fingerprints in the absence of third-party cookies

Vidhu Sagar Nov 3, 2020 11:52 AM

Experts say that working with data partners that offer end-user control ensures that data accessed is managed in a privacy controlled manner

Noel Dsouza Oct 8, 2020 9:10 AM

Guest Column: Praveen Rao, Director, Digital Strategy at Motivator, decodes how the trend toward a cookie-less web impacts publishers and third-party ad-tech platforms the most

Praveen Rao May 12, 2020 1:33 PM

Conceptualised by Mondelez India & Ogilvy, the campaign has been rolled out for the newly launched Cadbury Chocobakes Cookies

exchange4media Staff Mar 3, 2020 12:58 PM

Guest Column: Madison’s Abhishek Dawn analyses Google’s move to phase out third-party cookies and discusses its impact digital campaigns

Abhishek Dawn Jan 27, 2020 8:55 AM

With the move, Google will still be able to maintain an ad-support web by disabling the third-party cookies

exchange4media Staff Jan 15, 2020 6:10 PM

In a blog post, Google Chrome’s web browser team wrote about the issue of limiting web tracking and cookies & called the new initiative ‘Privacy Sandbox’

exchange4media Staff Aug 23, 2019 8:56 AM

Hershey India enters highly competitive premium biscuit segment with the launch of Sofit Protein Cookies

exchange4media Staff Nov 14, 2018 9:08 AM