Industry experts believe that impressions and influencer marketing could help with personalized advertising once third-party cookies are phased out

Nilanjana Basu Nov 21, 2022 8:29 AM


Publishers’ revenue too may take a hit, say industry experts

Javed Farooqui Aug 9, 2022 8:39 AM

Anand Jain?blur=25

In a conversation with e4m, Jain, Co-founder of CleverTap, spoke about the leading user retention and engagement platform for digital-first businesses

Kanchan Srivastava Aug 3, 2022 8:11 AM


The search giant said there is a need for more time to evaluate and test the new Privacy Sandbox technologies that is supposed to replace cookies

exchange4media Staff Jul 28, 2022 8:44 AM


Guest Column: Ramneek Chadha, COO, Xapads Media, explores the why, how, and what of cookieless advertising

Ramneek Chadha May 16, 2022 8:28 AM

cookieless engagement?blur=25

Guest Column: Katie Secret, Senior Director & Head of Demand Product Marketing, Outbrain, speaks about the company's programmatic suite, its max engagement deal and more

Katie Secret May 11, 2022 12:36 PM


Industry observers say digital marketers are finding alternatives to the cookie-based solutions, involving first-party data & contextual targeting

Kanchan Srivastava Apr 26, 2022 8:56 AM


Guest Column: Katie Secret, Senior Director & Head of Demand Product Marketing, Outbrain, says that the industry needs a stronger foundation to provide a secure experience for all parties on open web

Katie Secret Apr 12, 2022 11:02 AM

Ahmed Aftab Naqvi, GOZOOP?blur=25

Naqvi, Global CEO & Co-founder, Gozoop Group, outlines that there will be no impact on marketeers as over 85% of programmatic universe is controlled by mobile ids and cookie-id is just around 10%

Kanchan Srivastava Apr 6, 2022 8:42 AM


Industry observers note AI has started enabling innovations in digital media and will boost contextual ads that are much less intrusive

Kanchan Srivastava Apr 1, 2022 8:31 AM

Punit Jain?blur=25

HT Media Group CEO - Digital Business Puneet Jain was speaking to exchange4media Editor Naziya Alvi Rahman during the virtual launch of the dentsu-e4m Digital Advertising Report

exchange4media Staff Feb 2, 2022 12:31 PM

Ashvin Vellody & Monika Bagchi?blur=25

Guest Column: Deloitte India Consulting Partner Ashvin Vellody & Director Monika Bagchi emphasized that the ban on the use of third-party cookies is nothing less than a structural transformation

Ashvin Vellody Feb 1, 2022 8:49 AM

google search?blur=25

Topics API is receiving mixed reactions from the industry as some feel that it will need further iterations while others say it will provide better insights to advertisers

Javed Farooqui Jan 28, 2022 8:31 AM

Sujata Dwibedy?blur=25

Guest Column: Sujata Dwibedy, Group Trading Director, Amplifi, dentsu India, shares 2022 would be the year of personalisation, video, social commerce, voice search & privacy

Sujata Dwibedy Jan 24, 2022 8:43 AM


The company has also created a new settings menu on FB and Instagram, where people can revisit and manage their cookie consent decisions at any time

exchange4media Staff Sep 24, 2021 1:36 PM


The new offering will allow for stronger insights, tighter targeting and a more consistent customer journey through the Group’s new operating system – Mx

exchange4media Staff Aug 20, 2021 10:33 AM


The audit will assess risk areas, dependency on currently deployed solutions, and where the brand can pivot or redesign its marketing strategies to best mitigate the impact of cookie removal

exchange4media Staff Jul 21, 2021 11:17 AM


Aroscop's data science-driven programmatic platform allows advertisers to onboard, visualize, and deploy their first-party data to empower their online advertising

exchange4media Staff Jun 28, 2021 8:31 AM


The tech giant said that the Privacy Sandbox initiative needs more time to get it right

exchange4media Staff Jun 25, 2021 7:01 AM


The product allows advertisers to effectively deliver ads across MGID’s portfolio

exchange4media Staff Jun 7, 2021 2:30 PM