circulation
How advertisers are planning print campaigns without a common benchmark?blur=25

Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, explores how the IRS was once the common language of print advertising in India, and how its absence has reshaped media planning

Ganapathy Viswanathan Jul 15, 2026 10:58 AM

Print?blur=25

As per the ABC data for July–Dec 2025, while Dainik Bhaskar and Hindustan reported modest gains in circulation, Dainik Jagran, Amar Ujala and Rajasthan Patrika registered declines during the period

Chehneet Kaur May 11, 2026 9:17 AM

newspaper?blur=25

The ABC data for July–December 2025 shows that growth, where it exists, is increasingly tied to depth in core urban markets rather than expansion across geographies

Chehneet Kaur May 6, 2026 9:02 AM

newspaper?blur=25

Sources tell e4m that the industry added around 5.6 lakh copies

Kanchan Srivastava Apr 17, 2026 8:04 AM

Karunesh Bajaj, ABC Chairman?blur=25

The committee will also interact with publishers who opted out of ABC to understand their concerns, says Karunesh Bajaj, ABC Chairman

Kanchan Srivastava Jan 29, 2026 8:27 AM

newspaper?blur=25

Many publishers perceive ABC norms as more stringent than RNI’s, impacting their participation

Kanchan Srivastava Jan 28, 2026 8:29 AM

sakal?blur=25

Backed by data from the Audit Bureau of Circulations (ABC), Sakal continues to lead in readership across Maharashtra, recording the highest circulation in the state from January to June 2025

e4m Staff Sep 13, 2025 6:13 PM

newspaper?blur=25

The average qualifying sales of daily newspapers stood at 29,744,148 copies (297.4 lakh), as compared to 28,941,876 copies (289.4 lakh) in the previous audit period of July–December 2024

e4m Staff Sep 11, 2025 5:47 PM

Karunesh Bajaj?blur=25

In his first interview as the Chairman of the ABC, Karunesh Bajaj, EVP – Marketing & Exports at ITC, outlines his vision, priorities, and plans to navigate a rapidly evolving media landscape

Kanchan Srivastava Sep 5, 2025 8:53 AM

Print?blur=25

DAVP sets advertising rates based on circulation figures, not readership unlike commercial clients; most publications still below pre-Covid circulation levels, note industry experts

Chehneet Kaur Jun 9, 2025 8:59 AM

print ad?blur=25

However, circulation revenue has seen better days, say publishers, who are hopeful of finding potential avenues

Chehneet Kaur Jun 26, 2024 9:13 AM

Print?blur=25

Reacting to Free Press Journal hinting at alleged manipulation of circulation figures, industry players said audits, surveys and personal research best ways to finalise publications to advertise with

Chehneet Kaur Jan 17, 2024 8:39 AM

abc?blur=25

According to the annual report, revenue from operations increased by 1.21% to Rs 201 lakh

Sonam Saini Aug 31, 2023 8:47 AM

Piyush Gupta?blur=25

During the earnings call, HT Media Group CFO Gupta also expressed his optimism about profitability in the coming quarters and newsprint prices coming down gradually

exchange4media Staff Feb 23, 2023 8:53 AM

newspaper?blur=25

The audit, which was conducted for the January-June 2022 period after a gap of two years, showed a decline of 20-30% in the circulation figures

Sonam Saini & Nilanjana Basu Nov 2, 2022 9:19 AM

newspapers?blur=25

The decline is as compared to data from the previous audit conducted 2 years ago; experts attribute the drop to dailies omitting editions from ABC reporting

exchange4media Staff Sep 29, 2022 8:24 AM

Newspaper?blur=25

The two sides are trying to thrash out solutions which include not considering the free/complimentary copies for the next audit period, say sources

Sonam Saini & Javed Farooqui Sep 26, 2022 9:09 AM

Adimoolam?blur=25

Guest Column: L. Adimoolam, Publisher – Dinamalar, writes on the Audit Bureau of Circulation resuming its audit and the power of regional print media

L. Adimoolam Sep 26, 2022 8:31 AM

ABC?blur=25

The bureau's Council of Management had halted the audit due to Covid-19

Sonam Saini Jun 1, 2022 1:32 PM

Piyush Gupta?blur=25

Gupta, Group CFO, HT Media Ltd., shared during the Q3 earnings call that FMCG, retail, BFS and e-commerce witnessed strong tailwind in the quarter

exchange4media Staff Feb 15, 2022 8:56 AM

Print?blur=25

A shift in consumer preference towards digital has impacted circulation. But full recovery is expected in the next 6 months with a new set of readers coming into the stream, said print media players

Sonam Saini Sep 17, 2021 8:44 AM

Lokmat?blur=25

Karunesh Bajaj, ITC Ltd, representing Advertiser category on the Council was unanimously elected as the Deputy Chairman of the Bureau for the year

exchange4media Staff Sep 11, 2020 1:37 PM

prntwebinar?blur=25

In the latest edition of ‘Go Dakshin’ series, panellists discussed the impact of COVID-19 on print media in South India

exchange4media Staff Jul 8, 2020 8:27 AM

Newspapers?blur=25

According to media reports, the Maharashtra CM has given a go-ahead for door-to-door circulation of newspapers

exchange4media Staff Jun 2, 2020 11:23 AM

newspaper?blur=25

A joint statement issued by the publishers says sensitisation drives have been undertaken to apprise readers of the safety measures deployed at every level to make the newspaper safe in their hands

exchange4media Staff Apr 8, 2020 7:27 AM