ABC likely to release circulation audit for Jan-June 2022 by August-end

The bureau's Council of Management had halted the audit due to Covid-19

e4m by Sonam Saini
Published: Jun 1, 2022 1:32 PM  | 2 min read
ABC

The Audit Bureau of Circulations (ABC) is likely to release circulation audit data for the January-June 2022 period by the end of August. The bureau's Council of Management halted circulation audits due to Covid-19 and extended the validity of the ABC Certificate for the audit period July-December 2019 until August 31, 2022.

According to Mohit Jain, President of the Indian Newspaper Society and member of the ABC board, the survey will be conducted between January and June 2022 and is likely to be made accessible to the stakeholders by the end of August. “Finally, ABC has now decided to conduct the survey of January-June 2022 period,” he said. 

Jain stated that it takes about six to eight weeks for the results to be available after the survey has been conducted. “That is an indicated strategy,” he mentioned. 

In November last year, ABC issued a letter to all member publications stating that, “The bureau’s Council of Management has since decided to resume carrying out circulation audits of member publications with effect from January 1, 2022 corresponding to the audit period January-June 2022. All member publications are hereby informed to adhere to the bureau’s audit guidelines. Member publications’ attention is also invited for mandatory submission of audited circulation figures for each audit period." 

Explaining the reason for the extension of July-December 2019 audit validity, Jain said the pandemic is still not fully over and it is difficult to carry out the survey. “ABC could not conduct surveys for the previous years, and therefore, extended the old surveys/certificate validity. A survey like this, which is very wide, has to be done in a proper manner for accurate results. People have to follow the methodology. And so the environment must be safe for surveyors to travel for interviews,” he added.

 

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